EPAL Marketing Plan 2006 Draft

1
EPAL Marketing Plan 2006(Draft)

• Presented by
• Ruben Castañeda

2
Increased Visibility

• PSA, Coordinate to have the EPAL commercial run
  in February
• Have computer class story in newsprint
• Update information on bookmarkers and brochures,
  cover cost of printing
• Prepare power point presentation

3
Community Partnerships through increased awareness

• Schedule to present at community organizations
• Friends of Library groups
• Neighborhood Organizations
• PTA, School libraries
• Civic groups, Junior Womens League
• Literacy Council

4
Increased Visibility through event coordination

• Laffs 4 Literacy
• Dia de los Libros
• Meet the Author/book signings
• Check it Out Campaign. To promote family and
  literacy by setting aside one day a month that
  they go, check out a book, read with their child
  at home
  

5
Check it Out Promotes

• Literacy
• Family Unity and Parenting Skills
• Education
• Communication Skills
• Individual Academic Success
• Reduced delinquency
• Increased Library Use

6
Check it OutPartnerships

• Schools, Teachers
• Area after-school programs
• Literacy Council, library groups
• Area Family Educators (TNPE)
• El Paso Times? Other News print
• Local media sponsorship, PSAa
• City Council Proclamation