Beef

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The Beef Industry Marketing and Promotion
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National Structure
Cattlemens Beef Board
NCBA
ANCW
USMEF
45 Qualified State Beef Councils
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Nebraska Structure
Board of Directors 9 Districts Executive
Director
Program Staff Director of Nutrition and
Education Director of Channel Marketing Director
of Industry Relations
Administrative Staff Office Manager Business
Coordinator
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Dollar Summary
Cattlemens Beef Board
Nebraska Beef Council
0.17
0.65
0.13
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Beef Demand Index

Consumer Demand for beef has climbed more than 25
percent since 1998, on the heels of nearly 20
years of decline.
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National Advertising

• Target Audience
• Enjoyment
• Nutrition Focus
• Print advertising
• Radio Advertising summer only

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Radio Commercial Backseat
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Radio Commercial Easy
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Partnerships and Promotions

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New Products
Over 4,500 new beef products developed from
1996-2005
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Beef Value Cuts
Flat Iron Steak
Petite Tender
Ranch Cut Steak
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National chains and independents are
successfully selling the new cuts.
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Beef Value Cuts Retail
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Increased value of the chuck and round
60 - 70 dollars per head
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National Partnerships

• Over the last three years
• Checkoff dollars invested - 2 M
• Foodservice partners invested - 122.7 M
• For every checkoff dollar invested, partners
  invested 61.00!

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Consumer Confidence
90
88
9/03
11/05
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