HP University Relations Context, Engagement, Impact

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HP University RelationsContext, Engagement,
Impact

February 3,2005
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University Relations Motivation

• Scan the horizon
• understand issues and opportunities as they
  evolve/appear
• Connect with strategic leaders worldwide
• develop long-term relationships and trust
  necessary to operate in a federated world
• Leverage efforts and resources of others
• join together in areas of mutual
  interest/benefit to amplify our endeavors
• Direct and co-create the future
• align our intention and strategy with those of
  others to play a more-significant role
• Drive agenda with societal impact, nationally and
  internationally
• create environment where business success and
  building a better world are symbiotic

3
University Relations Strategy and Focus

• Create strategic, upstream education-business
  opportunities
• to develop the market, showcase the brand and
  build broader business success
• Catalyze thought-leadership and foster
  collaborative partnership
• leveraging funds from government, industry and
  others across technology spaces
• Harvest knowledge and disruptive technology
  investments
• from, in and with leading universities and
  partner organizations worldwide
• Shape global agenda for higher education related
  to HP interests
• through advocacy groups, leadership forums and
  high-level relationships

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Major University Relations Initiatives
Gelato, Itanium adoption, Grid/HPC market
development
Initiatives to underpin an HPL China and
transform Chinese educational infrastructure
Brazil and Puerto Rico government partnership for
Digital Publishing, Grid and UDC
Advocacy on IP licensing issues related to
collaborations and partnerships
Influence via GUIRR, BASIC, ASTRA, CFA, NASA,
etc. to drive strategic positions
Long-term, deep relationships with leading
research universities worldwide

• Aligned action with
• Office of Strategy Technology/CTOs
• Sales Marketing
• Corporate Philanthropy
• HR/Recruiting
• Government Public Affairs

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Internal Alignment and Collaboration

• Office of Strategy Technology/CTOs focused
  support for specific technology programs
  teamwork on IP
• Sales Marketing global Education vertical
  under way resource constraints in certain
  regions and product segments
• Corporate Philanthropy e-inclusion emphasis
  diminished support for strategic technology space
  in universities
• HR/Recruiting expanded college hiring planned,
  with renewed diversity focus
• Government Public Affairs full partner in
  many locales close counseling

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Strategic Engagement Best Practices

• University early adoption in first-commercializati
  on of product
• HP opportunities Itanium, UDC, Croquet, Digital
  Pen/Paper, Tablet PC
• Joint-investments in universities by businesses
  and labs
• HP opportunities Gelato (Linux/Itanium), Grid,
  Digital Publishing, Digital Entertainment
• Joint proposals with universities for government
  funding
• HP opportunities High Performance Computing,
  Homeland Security, Nanotechnology, Ubiquitous
  Computing
• University involvement in mega-deal/major-account
  situations
• HP opportunities China Digital Library, CERN
  LHC, Singapore Grid, FedEx et al.

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Leveraged ImpactUR External Engagement

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The HP University Change Agenda

• Thought-leadership with government and education
  leaders worldwide.
• Intellectual Property and Government Partnerships
• Engineering Accreditation and Education
• Engineering/Science Pipeline
• Learning Science and Technology
• In support of the CSPP competitiveness agenda
• Innovation ( Expand research funding)
• Investment ( Increase use of technology)
• Productivity ( Improve education)

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Engineering Accreditation and Education

• Our Position As a global employer, HP is keenly
  aware of the need for equivalence and portability
  in technical degrees granted around the world.
  The company actively promotes progress toward
  this end.
• Accreditation Board for Engineering and
  Technology (ABET)
• Ibero-American Science, Technology and
  Engineering Consortium (ISTEC)
• International Conference on Engineering Education
  (ICEE)
• International Network for Engineering Education
  and Research (iNEER)
• Information Technology Based Higher Education and
  Training (ITHET)
• Pan-American Academy of Engineering (PAAE)

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Engineering/Science Pipeline

• Our Position HP wants to increase the number of
  women and underrepresented minorities in
  technical careers. The company supports an
  approach that reaches to the earlier educational
  years, and advocates transformation of the
  university learning experience to improve
  retention rates.
• Advancing Minorities Interest in Engineering
  (AMIE)
• Alliance for Teaching, Learning, and Society
  (ATLAS)
• Computer Research Association (CRA)
• Institute for Women and Technology (IWT)
• National Academy of Engineering (NAE)
• MentorNet (MN)
• Society of Women Engineers (SWE)
• Women in Engineering Programs Advocates Network
  (WEPAN)

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Learning Science and Technology
HP believes watershed changes in teaching and
learning are possible by combining technology
with related course-content adjustment, and the
company supports organizations pursuing this goal.
FY01
FY02
FY03
FY05
FY04
American Society for Engineering Education (ASEE)
Frontiers in Education (FIE) Learning Federation
(LF) United Nations Educational, Scientific and
Cultural Organization (UNESCO)
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Leveraged ImpactUR Around the World

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Leverage from the Gelato Federation

KTH Stockholm Uni Copenhagen Uni
Karlsruhe CSCS CERN INRIA Uni Lecce ESIEE
NCSA UIUC Purdue
University of Waterloo
RIB Korea
PNNL UC Berkeley LLNL
Uni Tokyo
PSC
Russian Academy of Science
NCAR
Tsinghua University Fudan University Zeijang
University SCUT
OSC
BP
GaTech
Hewlett-Packard Intel SGI
Uni Houston
UCSD
UPRM
BII Singapore iHPC
UFCG
University of New South Wales
PUCRS
Sponsors
Institutes working in Grid Computing
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HP-NSF Partnership on Service Learning

• Focus NSF Engineering Centers directorates
• Department-level Engineering Reform initiative
• Goal Expand 8M NSF initiative to 12M with
  corporate in-kind technology and cash support
• In FY04, UR piloting HP equipment support for
  awardees incorporating service learning in their
  efforts MSFT and National Instruments joining
  in.
• Proposal to HP Philanthropy for major investment
  in FY05.
• HP spearheading NSF outreach for support among
  Microsoft, Boeing, National Instruments, Dupont,
  Northrup-Grumman, Intel, DuPont, Johnson
  Johnson, Raytheon, Proctor Gamble, Ford Motors,
  GM, Caterpillar.

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Latin America University Activity
Puerto Rico UPRM
To extend HPs strategic university focus into
Latin America and establish a foundation of
relationships with world class universities
in the region
Mexico ITESM UNAM UdG
Brazil USP UNICAMP PUCRS
Uruguay U de la República
Chile PUC UdeChile
Argentina UBA UTN
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Active participation and leadership in Government
initiatives

• Science Technology Roadmaps
• CIT Advisory Board
• Lifesciences Task Leader
• 100 M Science Technology Trust Fund
• Multi-sector visit to Brazil enabling two
  governments to connect and share best practices
  on economic development
• Presentation to Sec. of Economic Development
  Milton Segarra
• Secretary Segarras invitation to HP to consider
  partnership incentives to establish HPL LAC in
  Puerto Rico (today!)

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Pharmaceutical Companies Around the Island
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Engineer of the Americas Initiative

• Engineer of the Americas
• A professional with the skill set to provide
  leadership that is necessary to ensure that each
  country in the hemisphere is successfully
  competing in the global economy.
• 2 day Meeting in Brazil March 03
• Ministers of Science and Technology to sign a
  hemispheric agreement (similar to the EU Bologna
  Declaration) at their next meeting in Peru.

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Anatomy of E-to-E Relationships

HP Benefits
University Motives
Technology Adoption
Downstream Consumption
Technological Collaboration
Ind/Govt Engagement
Predictive Capability
Thought Leadership
New Knowledge
New Business
External Research
Strategic
Industry Partnership
Brand Preference
Executive Involvement
Talent Acquisition
Philanthropy
opportunity
HE Sales
University Relations
Students Faculty
HP Hires
Talent Acquisition
Innovation in Education
HP Corp. Responsibility
Philanthropy
Operational
Technology Needs
Business Success
Higher Education Sales
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University Relations Motivation

• Scan the horizon
• understand issues and opportunities as they
  evolve/appear
• Connect with strategic leaders worldwide
• develop long-term relationships and trust
  necessary to operate in a federated world
• Leverage efforts and resources of others
• join together in areas of mutual
  interest/benefit to amplify our endeavors
• Direct and co-create the future
• align our intention and strategy with those of
  others to play a more-significant role
• Drive agenda with societal impact, nationally and
  internationally
• create environment where business success and
  building a better world are symbiotic

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HP UR WorldwideInvestments, Relationships,
Advocacy

• HP Labs-driven community-building
• focused on Linux/IA-64, Grid, Digital Publishing,
  China.

• Staffed contact with key universities in U.S.,
  EMEA, Latin America, China.

Strategic

• Business-driven market efforts in partnership
  with Education Sales in key technology areas.

• Intellectual property, government partnership,
  engineering accreditation and pipeline, learning
  science and technology.

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UR Global Partnerships
Ongoing HP Relationships
U de Chile PUC, Chile U Sao Paulo, Brazil
U de la República, Uruguay U Buenos Aires,
Argentina
U Texas-Austin U Washington N. Carolina State
Morgan State Notre Dame
N. Carolina AT San Jose State Rice U
Michigan U Houston U So.
California U Santa Clara Waterloo

Strong HP Linkage
South China ST Beijing
U, China Nanjing U,
China Huanan ST, China
ICT. China
Tokyo U, Japan

U NSWales, Australia
Carnegie Mellon Georgia Tech MIT Purdue U
Colorado-Bldr UC Berkeley U Illinois Oregon
State UCLA UCSD
U Bristol, UK UPC-Barcelona, Spain CERN,
Switzerland
BioInfo Inst, Singapore Inst. HPC,
Singapore Tsinghua U, China Zhejiang U,
China Fudan U, China Huazhong ST, China
ENTS-Paris, France KTH Stockholm,
Sweden Politecnico Milano, Italy U Cambridge, UK
UPR Mayagüez PUC-RG do Sul, Brazil
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US Partner Universities
Univ of Washington
Univ of Wisconsin
Washington State
Univ of Illinois
Brigham Young
Northwestern Univ
Oregon State
Univ of Michigan
Cornell
Univ of Notre Dame
Indiana Univ
MIT
Cal State Chico
Purdue
Univ of Mass Amherst
Sacramento State
UC Davis
Penn State (MBA)
UC Berkeley
Carnegie Mellon
Stanford Univ
Rutgers Univ
Santa Clara Univ
Morgan State Univ
San Jose State
Howard Univ
Cal Poly
Duke-Fuqua
UCLA
North Carolina State
North Carolina AT
USC
Arizona State
Univ of New Mexico
US San Diego
Univ of North Caroline (MBA)
New Mexico State
Colorado State
Georgia Tech
Univ of Houston
Univ of Colorado Bolder
Vanderbilt Univ(MBA)
Univ of Texas El Paso
Rice Univ
Univ of Texas Austin
Texas AM
Univ of Puerto Rico. Mayaguez
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FY03 Global Priority Universities
Bristol
TU Berlin
Cambridge
US Partner Schools
KTH
EPFL
Politecnico di Milano UPC Barcelona
Tsinghua Zejiang Huazhong ST Fudan Beijing South
China S T Nanjing China ST Shanghai Jiatong
UPRMayagüez
Indian Inst of Tech
PUC-Rio Grande Do Sul, Brasil
U de Chile
PUC, Chile

USP, Brasil
U de Guadalajara, Mexico
ITESM, Mexico
UNAM, Mexico U de la República, Uruguay
Red current strong interaction White some
interaction, high potential for more
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University interactions current planned

• Jilin
• Jiling U.

• Beijing
• Tsinghua U.
• Beijing U.

• Hefei
• China Sci. Tech. U.

JIlin
Beijing

• Shanghai
• Fudan U.
• Shanghai Jiaotong U.

• Xian
• Xian Jiaotong U.

Xian

• Chengdu
• Si Chuan U.
• CETU

Hefei
Nanjing
Si Chuan
Shanghai

• Yunnan
• Yunnan U.

wuhan
Hongzhou

• Hongzhou
• Zhejiang U.

Yunnan
Guangzhou

• Nanjing
• Nanjing U.
• Southeast U.

• Wuhan
• Huazhong Sci. Tech.
• Wuhan U.

• Guangzhou
• Zhongshan U.
• HuaNan ST

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FY03 UR Budget - Actual
External Engagement (loaded)
University Relationships (loaded)
Technology Programs (loaded)
People Expenses

• Operations Total
• Fixed Expenses
• University Funding
• Programs
• Discretionary
• Billings In

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