Positioning for the Mobile Internet

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Positioning for the Mobile Internet
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Will Mobile Internet happen ?
The i-mode story gives us an indication of the
opportunities in store for the rest of
Asia... .expect Asia to have approximately 500
million mobile internet users by 2005
Yes, it will happen... !
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Drivers of the Mobile Internet
Enriched application, content and
services making use of... New Enabling
technologies Faster bandwidth combined
with. More mobile internet friendly
devices will drive us up the growth curve..
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The Mobile Internet Value Chain
Total global market may be gt200 billion USD by
2003
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The Mobile Internet Value Chain
Content/ applications
Gateway equipment
Network equipment
Network operators
User Terminals

• Portals
• Information services
• Intranets
• Application providers
• Aggregators

Content applications
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Application Provider Partnerships

• Strategy for success
• Begin with global partnerships ..
• ..increasing the focus with number of regional
  and local partners
• Localization and local partnerships with content
  aggregators and application developers is key to
  identifying and bringing the killer ap to the
  local market
• Identify the value the content aggregator can
  bring to the operator - were all in this to make
  money

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Local Partnerships
MOU signed I-WAP - Malaysia based , regional
role Application developer with
comprehensive set of existing WAP applications
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Application Provider Partnerships
Internet savvy. Local app developers. Local
market knowledge.
Application developer
(Partnership)
New applications and Unique product
differentiators
Wireless savvy Global/regional prescence Next Gen
MI Gateway products
Network Suppliers
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Creation of new apps.
Application developer
Network Supplier
Network Operator
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The Mobile Internet Value Chain
Content/ applications
Gateway equipment
Network equipment
Network operators
End user Terminals

• Gateways
• Security
• ISG
• Messaging
• Billing

Gateway equipment
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Intelligent Services Gateway

• EXPANDS
• Allows an enhanced suite of applications to
  subscribers to be crafted
• PROTECTS
• Network operator controls access to network
  resources on a per-application basis
• TRANSLATES
• API to network protocol
• Network protocol to network protocol
• INTEGRATES
• Applications can span multiple network domains
• Applications can utilize multiple network
  capabilities resources

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Intelligent Services Gateway ( ISG )
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The Mobile Internet Value Chain
Content/ applications
Gateway equipment
Network equipment
Network operators
End user Terminals

• Base station, Switches
• GPRS, 3G
• WAN, LAN, IP/ATM
• OSS
• In-building solutions
• Services - system integration, RF planning

Network equipment
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Future networks
GPRS - Provides faster and more data efficient
bandwidth than existing GSM Once we have the
content that will capture the users
attention GPRS will enable the network to carry
that content to the user 3G takes this to the
next dimension with increasing data bandwidth and
all IP networks..
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The Mobile Internet Value Chain
Content/ applications
Gateway equipment
Network equipment
Network operators
User Terminals

• Access and transport
• Wireless ISPs
• Wireless ASPs
• Virtual network operators
• Marketing

Network operators
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Operator Marketing Strategies
Marketing strategies - target users
idle/downtime - give people what they want -
allow unofficial sites Youth Market for the
gadget crazy 15-29yr olds - music ringing
tones - MP3 - screen savers, pictures, images -
MPEG4, GIF - games - interactive Consumer
Market - credit card replacment - small change
replacement - parking fees, laundry
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Supporting the Internet Business Model
Server Farm
DMZ/Protected Hosting for Official Apps
Firewall Array
Secure Hosting
Caches
Web Switch
Server Farm
IP Router Switch
IP Services Switch
Application Performance Management
IP over SDH (STM-x)
Ethernet Switch
Firewall
Charging
RADIUS
L2/L3 Network Management
Public Hosting Unofficial apps
DNS/DHCP
IP Services Management
Mediation Management
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New Services Creation
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The Mobile Internet Value Chain
Content applications
Gateway equipment
Network equipment
Network operators
User Terminals
User Terminals
PDAs, phones, laptops, pagers Browsers SIM
Cards Game players Modems
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User Terminals

• Are current Terminals ready for mobile internet
  ?
• PDAs and Handphones will collide
• 2001 will see the first widespread availability
  of a new breed of terminal suitable for mobile
  internet, with
• Colour
• Java
• GPRS/packet
• file management/Windows environments

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Thank You !