Key Developments in Mobile Engagement Market

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MarketsandMarkets Presents

Key Developments in Mobile Engagement
Market Mobile Engagement Market by User Type
(SME, LSE), Solution (SMS MMS, Push
Notification, In-App Messaging, E-mail, App/Web
Content), Vertical (Financial Services, Retail,
Travel Hospitality, Telecom IT), and Region -
Global Forecast to 2023 https//www.marketsandmar
kets.com/Market-Reports/mobile-engagement-market-1
71320714.html
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According to the recent research report "Mobile
Engagement Market by User Type (SME, LSE),
Solution (SMS MMS, Push Notification, In-App
Messaging, E-mail, App/Web Content), Vertical
(Financial Services, Retail, Travel
Hospitality, Telecom IT), and Region - Global
Forecast to 2023", published by
MarketsandMarkets, the market will be valued at
USD 4.44 Billion in 2017 and is expected to reach
USD 38.70 Billion by 2023, at a CAGR of 43.46
between 2017 and 2023. The increasing use of
mobile device applications and growing focus
toward mobile first strategy are among the
factors driving the growth of the market. The
increased adoption of mobile first approach has
enabled in-depth understanding of brands and
consumers, meeting consumer needs through mobile
devices, and communicating value proposition
effectively. The mobile app offers a platform to
vendors for utilizing location data, together
with search history, to provide a contextual,
omnichannel experience across mobile
devices. Browse 66 market data Tables and 47
Figures spread through 141 Pages and in-depth TOC
on "Mobile Engagement Market - Analysis and
Forecast to 2023"
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SMEs expected to grow at a high rate during the
forecast period  The key factor driving the
growth of SMEs in the mobile engagement market is
the increasing number of vendors that are likely
to come up with solutions specifically to cater
to the demands of SMEs. This is expected to help
these businesses go mobile and start making use
of digital marketing to drive traffic and
increase sales. Ask PDF Brochure https//www.mar
ketsandmarkets.com/pdfdownloadNew.asp?id171320714
Retail vertical expected to hold the largest
share during the forecast period  Key factors
contributing to the growth of the mobile
engagement market in the retail vertical is the
increased adoption of smartphones and tablets,
and the use of mobile internet to offer great
opportunities to retailers to effectively market
their products and services.
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Mobile engagement market in the North America
expected to hold the largest share in
2016  North America is expected to hold the
largest market share in 2016 owing to the
increased adoption of mobile wallets among
customers, which enables communication with
brands about sales, offers, coupons, and loyalty
programs. The market for mobile engagement in
APAC is expected to grow at the highest CAGR
during the forecast period and surpass North
America by 2023. Request Free Sample
Pages https//www.marketsandmarkets.com/requestsa
mpleNew.asp?id171320714 Major Key
Players Major players operating in the mobile
engagement market include IBM (US), Salesforce
(US), Oracle (US), Adobe (US), Vibes Media (US),
Selligent  (Belgium), Urban Airship (US), Appboy
(US), Localytics (US), Swrve  (US), Tapjoy (US),
and Marketo (US).
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