Your HighTech Solutions Provider

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• Your High-Tech Solutions Provider

Company Overview14th December 2006
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Company History

• GLYN GmbH was founded in 1980 in Germany and is
  one of the leading electronic component
  specialist distributors in Europe. With an
  increase of over 30 to record sales of  EUR
  100.6 million in 2005, GLYN has again achieved
  results that are far above the market growth.
• This success is based on a high degree of
  customer satisfaction and retention, high
  value-added technical support, the long-term
  nature of the companys project business, and an
  increased market presence. The major investments
  in design-in products are now paying off in solid
  customer relationships and a low dependency on
  commodity articles.
• GLYN Ltd (Australia New Zealand) is a sister
  company of GLYN GmbH and was established in
  September 2003 to expand GLYN's market presence
  beyond Europe and into Australia and New Zealand.
  
• GLYN recognises the strategic importance and the
  strong growth potential of the electronics and
  semiconductor market in Australia and New Zealand
  and is committed to becoming a major specialist
  distributor in the Australasian region.

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GLYN Global Distribution Network

• Auckland (New Zealand)
• Sydney (Australia)
• Idstein (Germany)
• Nettetal (Germany)
• Norderstedt (Germany)
• Valkenswaard (Benelux)
• Vienna (Austria and Eastern Europe)
• Morpeth (UK North and Scotland)
• Billericay (UK South and Ireland)
• Askim (Norway and Sweden)
• Helsinki (Finland South)
• Oulu (Finland North)
• Switzerland

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GLYN Australia New Zealand

• Our Vision
• Be the leading high-tech solutions provider in
  Australia and New Zealand for the OEM market
• Our Mission
• Satisfy and anticipate the market-driven
  technology needs of Australian and New Zealand
  OEM customers
• Establish mutually beneficial partnerships with
  best of breed technology companies that offer
  the most cost-effective, user-friendly, and
  technology-advanced solutions for our customers
• Work closely with our customers to develop
  value-added solutions that meet their
  multi-faceted needs
• Deliver service excellence to our customers
• Leverage the use of technology to increase our
  operational efficiency and effectiveness

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GLYN Aust NZ Performance

• 30 sales growth achieved in 2006 from previous
  year with 5M sales
• Sales to employee ratio of over 1M
• 3 years of continued sales growth since
  establishment in September 2003
• Growing recognition of GLYN in Australian and NZ
  OEM market as a provider of leading edge, high
  quality, and competitively priced electronic
  design solutions, backed by excellent technical,
  sales, and logistics support
• Acquisition of several best of breed agencies
  in 2006
• Numerous design wins with major and medium-sized
  OEMs
• Significant opportunities being uncovered and
  exploited due to success of marketing campaigns
  on several fronts

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Main Business Units

• Wireless
• Telit (GSM / GPRS / GPS)
• Bluegiga (Bluetooth Modules)
• Mitsubishi Electric (RF Power Amp and GaAs FET)
• Jennic (ZigBee Wireless MCU and Modules)
• Fastrax (GPS)
• Microelectronics
• FTDI (USB to Serial or Parallel Interface / USB
  Host)
• Fujitsu (MCU ASSP)
• Cyan Technology (MCU)
• Micronas (AV / Automotive)
• Displays
• EDT (LCD Modules)
• Univision (OLED Modules)

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Key Staff Resources

• New Zealand
• Mike Benson (BSc, GradDipMktg) Managing
  Director / NZ Technical Sales Manager
• 12 years in electronics component engineering
  sales and support
• 3 years as General Manager for Mitsubishi
  Electric Australia Semiconductor Department
• Founder and shareholder of GLYN Aust/NZ together
  with Glyn Jones, owner of GLYN Europe
• General Manager for GLYN Australia and New
  Zealand
• Product Manager for display products including
  Univision OLED and EDT LCD displays, and
  Mitsubishi Electric RF and Power products
• Liz De Falco Operations Manager
• Extensive industry experience in logistics and
  supply chain management
• In charge of warehouse operations and
  accounts/finance
• Australia
• Dean Sarelius (Adv Dip Elec Tech) Australian
  Technical Sales Manager
• 20 years in electronic component distribution
  sales and sales management in Australia
• Product Manager for wireless products including
  Telit, Bluegiga, and Fastrax and Maxwell
  ultracapacitor products
• Alan Suyko (BSEE, MSEE, MBA - ongoing)
  Application Engineering Marketing Manager
• 22 years in electronics OEM and semiconductor
  manufacturing industry with technology leaders
  (Intel, Alcatel, Mitsubishi Electric) in various
  technical roles including Semiconductor Test
  Engineering, Telecom Test Engineering, MCU/ASSP
  Field Application Engineering, Regulatory
  Compliance Management and Technical Support
  Management
• Formerly Technical Support Department Manager for
  Mitsubishi Electric, managing a team of
  Regulatory Compliance and Technical Support
  Engineers for various electronic products
• Product Manager for microelectronic products
  including FTDI, Cyan, Fujitsu and Micronas, and
  Jennic ZigBee wireless product
• Marketing Manager, in charge of online and print
  media marketing

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The GLYN Advantage

• Focused differentiation strategy with best of
  breed products in strategic market segments
• Positioning of your products as a premium
  leading-edge brand in our market
• Highly experienced staff with on average over 15
  years experience in technical sales marketing
• Application engineering approach to sales and
  marketing by offering value-added solutions to
  our OEM customers
• Established network of long-term customer
  relationships
• Small multi-skilled team and low overheads mean
  we can offer aggressive pricing to clinch a deal!
• Fast and reliable ERP system for supply chain
  management
• Local warehousing to achieve short delivery lead
  time and quick response to varying customer
  demands
• Regular market feedback from our customers to
  enhance future product releases

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Marketing Strategies

• Our marketing initiatives are getting great
  results
• Monthly Email Newsletters to over 1500 subscribed
  engineers
• Website Promotions
• Magazine Advertisements in leading Aust and NZ
  trade magazines

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Trade Magazine Ads
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Online Marketing

• Promotion on leading Aust / NZ Industry Portal
  Ferret
• Product Showcasing
• Press Releases for new products sent to over 3K
  subscribers
• High Profile on Google Global interest!

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Trade Shows 2006

• Manufacturing Technology in Focus Exhibition
• Australias largest electronic industry
  exhibition
• October 17-19 at the Melbourne Exhibition Centre
• Over 250 exhibitors
• Good quality leads received
• Greater market awareness for showcased products
• Connectivity 2006 Exhibition
• NZs largest electronic industry exhibition
• November 21-22 in Christchurch NZ
• Good quality leads received
• Greater market awareness for showcased products

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Aust NZ GPS Receiver Market

• GPS RECEIVER MARKET
• World market for telematics estimated today at
  USD 5 billion, according to one of the largest
  telematics companies in the world (Thales
  Telematics UK)
• Telematics is main target market segment for GPS
  receivers in Aust and NZ
• Key GPS applications include in-car navigation,
  marine navigation, fleet management, asset
  tracking, traffic control system, and remote
  sensing.
• SiRF VAM Navman is headquartered in Christchurch,
  NZ. Navman supplies SiRF GPS receiver modules
  aside from its in-car, personal and marine GPS
  navigation products.
• Major car makers (Holden, Ford, Mitsubishi,
  Toyota) and automotive support companies (Bosch,
  Australian Arrow/Yazaki, etc) located mainly in
  Victoria and South Australia.
• The National Telematics Industry Initiative in
  Australia, commencing in early 2004 with 2
  million funding, was established to help
  accelerate telematics segment growth by fostering
  telematics industry clusters in various States.
  Australian telematics value chain now in excess
  of 400 companies.
• Abundant presence of highly capable and
  innovative design houses in Aust and NZ doing own
  as well as contract GPS application designs for
  local and overseas companies
• GLYNS GPS RECEIVER INVOLVEMENT
• Currenty selling Telit GSM/GPRS/GPS modules and
  Fastrax GPS Receiver modules, with both products
  using SiRF GPS chipsets
• New Fastrax iTrax300 series uses SiRFStarIII GSC3
  and GSC3-LP chipsets. However most of our new
  design wins have been achieved with the Telit
  GE863-GPS module which includes the SiRFStarIII
  LP chipset.
• Fastrax uPatch100 and iTrax02, 03 Most of our
  successful design-ins to date are with combined
  active GPS antenna GPS receiver combinations
  like the uPatch series.
• COMPETITION
• As far as Australia goes the majority of GPS
  designs are using the U-Blox LEA 4T chipset.
  Customers we have tried to convert in the past
  have evaluated the Fastrax uNav or Sony CXD2951
  only to find them inferior in performance
  primarily due to position drift or lack of
  optimization capabilities.

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Competitive Strategies for SiRF in Australia and
NZ market

• Position SiRF as the most technologically
  advanced GPS receiver chipset today among OEM
  telematics target customers through various
  marketing channels including direct marketing
• Evaluate possibility of promoting SiRF GPS
  modules from recommended SiRF VAMs to capture
  greater market share
• Focus on major telematics OEMs and design houses
  handling GPS applications for local and foreign
  clients
• Further develop internal capability to
  technically support SiRF GPS chipsets and modules
  by participating in SiRF-sponsored technical
  training
• Coordinate interactive customer training with
  SiRF via online methods such as webcasting
• Organise joint SiRF-GLYN customer visits to
  promote SiRF products to major target customers
  in Aust and NZ
• Develop application materials, FAQs, and
  technical knowledgebase for SiRF products to
  assist customers in their product development
• Assist SiRF in developing A-GPS and Location
  Based Services business with various institutions

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Future Plans

• Internal sales/logistics person for NZ office to
  commence Dec 06
• Establish warehouse facility in Sydney (aside
  from Auckland warehouse) to further reduce
  product delivery lead time to Australian
  customers April 2007
• Hire Australian FAE/Sales Engineer in Victoria to
  exploit growing opportunities mid 2007