Global Tobacco:

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Global Tobacco
The Business of Selling Death Worldwide
Sally Casey, MPH June 13, 2007
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Tobaccos impact is worldwide

• A single death is a tragedy a million deaths
  is a statistic. Joseph Stalin

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Tobacco A Global Accident

• Globally, around 5 million people die from
  tobacco-caused illness each year.
• How many jumbo jets would have to crash very day
  for a year with no survivors?

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In 2006 5 million
In 2025 10 million
Tobacco kills half of its regular customers!
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Replacement Smokers Worldwide

• Everyday, approx 80-100,000 young people
• around the world become addicted to tobacco.

Tobacco Use Worldwide Currently there are 1.3
billion smokers in the world. Of those, 84 live
in developing and transitional economy countries.
Consumption Worldwide Worldwide, over 15 billion
cigarettes are smoked every day.
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Tobacco is one of the most globalized industries
on the planet
Which three companies control 40 of tobacco
sales worldwide?
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The top 3 tobacco companies

• Phillip Morris (Altria) Popular brand Marlboro
• 10.6 billion
• British American Tobacco (BAT) Popular brands
  BH, KOOL, Lucky Strike
• 4.2 billion
• Japan Tobacco International (JTI) Popular brand
  Camel
• 1.7 billion

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Tobacco companies develop marketing strategies
specific to cultural, political and economic
circumstances
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HONG KONG Legislative Loophole
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JAPAN Mobile Smocars
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UKRAINE Tot-sized Formula 1 Car
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Vatican City Formula One Model
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NIGER Waterless Water Tower
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SRI LANKA Mobile Tobacco Outlet
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MALWAI Child Labor Debt Bondage
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Big Tobacco has infiltrated the fabric of
America
RJR
RJR

• Big Tobacco wants you to think the industry is
  legitimate and sells a legitimate normal
  product.

PM
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The tobacco industry has successfully
normalized the only consumer product that kills
when used as directed.
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Tobacco marketing is everywhere

• 80 of retail outlets market and sell tobacco
  products

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Tobacco marketing works

• Teens are three times more sensitive to tobacco
  advertising than adults

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The industry sells teens

• IMAGE FLAVOR
  FUN

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But isnt tobacco whacko?

• And shouldnt kids make Right Decisions, Right
  Now

Perfect for your child's bedroom wall
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Right Decisions vs Kool
RJR vs RJR
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Bad decision
They focus on individual misjudgement rather than
corporate responsibility
Bad parents
Bad friends
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We focus on corporate misbehavior

• This normal, legal product is
• - addictive
• - in 80 of retail outlets
• - killing 1 out of 2 regular users

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Our Mission
De-normalizing Big Tobacco
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At every opportunity

• Strip the tobacco industry of a powerful public
  relations asset--its public image as a
  legitimate, mainstream business
• Put the spotlight on corporate misbehavior rather
  than on the individual misjudgment

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Continue to

• Educate communities and retailers on tobacco
  industry atrocities and their marketing
  strategies
• Ask local retailers to stop selling tobacco
  products, or put them out of sight and out of
  mind
• Work on licensure, product placement and sampling
  ordinances (combine them)
• Support our national and global partners

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And

• Be the change you wish
• to see in the world.
• - Ghandi