CLOSING THE LOOP

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CLOSING THE LOOP BY BUILDING A COMMUNICATIONS
DRIVEN ESGR AS A STEP IN IMPLEMENTING THE 2004
ESGR STRATEGIC PLAN LOU GAVIN STATE PUBLIC
AFFAIRS CHAIR AND VICE-CHAIR, EMPLOYER OUTREACH
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THE MULE WONT RESPOND
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THE FARMER GETS THE MULES ATTENTION
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THE MULE GETS THE MESSAGE AND RESPONDS
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CLOSING THE LOOP
FOSTERING PARTNERSHIPS

• TO WHOLEHEARTEDLY SUPPORT THE GUARD AND RESERVE
• TO EMPLOY AND RETAIN GUARD AND RESERVE MEMBERS
• TO PROVIDE EXTRAORDINARY BENEFITS

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GUARD RESERVE

EMPLOYERS
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• 300,000 GUARD AND RESERVE MEMBERS HAVE BEEN
  CALLED TO ACTIVE DUTY
• OVER 219,000 ARE STILL DEPLOYED
• 60,000 GUARD AND RESERVE MEMBERS WERE PART OF THE
  250,000 FORCE THAT CRUSHED SADDAM HUSSEIN
• LARGE PORTIONS OF THE ACTIVE DUTY COMBAT SUPPORT
  FUNCTIONS HAVE BEEN HANDED OVER TO THE GUARD AND
  RESERVE
• SINCE 1990 THE GUARD AND RESERVE HAVE BEEN
  MOBILIZED EIGHT TIMES
• FOR FY2003 (OCTOBER 1 TO MAY 31) THERE HAVE BEEN
  10,000 OMBUDSMAN CASES, UP FROM 7164 FY 1999

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TIMES PICAYUNE MAY 18, 2003 ANALYSTS WARN OF
RELIANCE ON RESERVES
BATON ROUGE ADVOCATE MARCH 23, 2003 THE COSTS OF
CALL-UPS
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• ONLY ONE IN FIVE OF RESPONDING EMPLOYERS OF GUARD
  AND RESERVE MEMBERS INDICATED THEY WERE AWARE OF
  PROGRAMS SUCH AS ESGR

• 11 PERCENT OF THE RESPONDING EMPLOYERS WHO DID
  NOT EMPLOY GUARD AND RESERVE MEMBERS WERE AWARE
  OF SUCH PROGRAMS AS ESGR

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STEPS IN DEVELOPING A COMMUNCIATIONS DRIVEN
ESGR (MARKETING STRATEGY)

• ESTABLISH GOALS
• IDENTIFY EMPLOYERS
• DESIGN SALES MESSAGE
• DELIVER THE MESSAGE
• EVALUATE SUCCESS

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STEP 1ESTABLISH GOALS
THE ESGR MISSION STATEMENT
GAIN AND MAINTAIN ACTIVE SUPPORT FROM ALL PUBLIC
AND PRIVATE EMPLOYERS FOR THE MEN AND WOMEN OF
THE NATIONAL GUARD AND RESERVE AS DEFINED BY
DEMONSTRATED EMPLOYER COMMITMENT TO EMPLOYEE
MILITARY SERVICE
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STEP 2IDENTIFY CUSTOMERS

• TARGET EMPLOYERS WHO EMPLOY GUARD AND RESERVE
  MEMBERS
• A MATTER OF PRIORITY
• CONCENTRATE OUR EFFORTS WHERE THEY WILL DO THE
  MOST GOOD IN SUPPORT OF THE GUARD AND RESERVE

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STEP 2IDENTIFY EMPLOYERS

• 13 MILLION EMPLOYERS IN THE UNITED STATES
  ACCORDING TO THE 1997 BUSINESS CENSUS
• THE OFFICE OF THE ASSISTANT SECRETARY OF DEFENSE
  FOR RESERVE AFFAIRS 1999 SURVEY OF OVER 2000
  EMPLOYERS INDICATED
• ONLY SIX PERCENT OF U. S. EMPLOYERS EMPLOY GUARD
  AND RESERVE MEMBERS
• SIX PERCENT EQUATES TO 780,000 EMPLOYERS
• AVERAGE OF 15,000 FOR EACH OF THE 51 U. S.
  COMMITTEES

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STEP 2IDENTIFY EMPLOYERS

• THE 2004 ESGR STRATEGIC PLAN MANDATES
• EMPHASIS WILL BE DIRECTED TOWARD KNOWN GUARD AND
  RESERVE EMPLOYERS
• ALL ESGR COMMITTEES WILL EMBARK ON A STRATEGY OF
  PERSONAL RELATIONSHIPS WITH EVERY EMPLOYER

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STEP 2IDENTIFY EMPLOYERS
SOURCES FOR LOCATING EMPLOYERS

• FORTUNE 500 COMPANIES
• MEDIUM SIZE AND SMALL BUSINESS
• GOVERNMENT AGENCIES, FEDERAL, STATE AND LOCAL
  LEVELS
• EDUCATION INSTITUTIONS
• NONPROFIT ORGANIZATIONS
• TRADE AND PROFESSIONAL ASSOCIATIONS
• CHAMBERS OF COMMERCE
• SOCIETY FOR HUMAN RESOURCE MANAGEMENT LOCAL
  CHAPTERS
• SMALL BUSINESS DEVELOPMENT CENTERS
• YOUR OWN PERSONAL KNOWLEDGE

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STEP 2IDENTIFY EMPLOYERS
TARGET EMPLOYERS IN INDUSTRIES THAT ARE KNOWN TO
EMPLOY GUARD AND RESERVE MEMBERS

• AIR TRANSPORTATION
• LAW ENFORCEMENT
• FEDERAL, STATE, LOCAL GOVERNMENT AGENCIES
• CONSTRUCTION INDUSTRY
• FIRST RESPONDERS (MEDIAL FACILITIES, FIRE
  DEPARTMENTS)
• NAMES OF EMPLOYERS PROVIDED BY NATIONAL COMMITTEE

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STEP 3 DESIGN SALES MESSAGE

• THE MESSAGE MUST BE CONSISTENT
• CONSISTENT IN WHAT WE ARE SAYING
• CONSISTENT IN HOW WE ARE SAYING THE MESSAGE
• WE MUST BRAND THE ESGR MESSAGE

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MOTIVATORS OF HUMAN ACTION
STEP 3DESIGN THE SALES MESSAGE

• LOVE
• GAIN
• DUTY
• PRIDE
• SELF-PRESERVATION

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STEP 3DESIGN THE SALES MESSAGE
THE EMPLOYER MESSAGE SHOULD INCLUDE

• SHORT HISTORY OF ESGR
• THE ESGR MISSION
• EMPLOYERS MAY CONTACT THE UNIT COMMANDER
• REVIEW USERRA AND STATE LAW
• THE LOUISIANA USERRA POWERPOINT PRESENTATION MAY
  BE ACCESSED ON THE LOUISIANA COMMITTEE WEB SITE
  LAESGR.COM

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Prompt Return to Work

• Military Service of 30 days or less
• Report back to first shift beginning after safe
  travel time from military duty site plus eight
  hours rest
• Military Service of 31-180 days
• Must apply in writing for reemployment within
  14 days after completing military service
• Military Service of 181 days or more
• Must apply in writing for reemployment
  within90 days after completing military service

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The patriot volunteer, fighting for country and
his rights, makes the most reliable soldier on
earth.
- - Stonewall Jackson
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Example 4

• Roger works for First Regional Bank as a loan
  officer. Roger is also a finance specialist with
  the USCG Reserve. First Regional awards 1 day
  off of personal time for every two weeks of full
  time work or equivalent service to the company.
  Roger deploys as part of Operation Enduring
  Freedom for 6 months. Roger recognizes he is not
  entitled to pay while absent but does ask for
  accrued personal time.

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• DISCUSS THE BENEFITS OF HIRING AND RETAINING
  GUARD AND RESERVE MEMBERS.
• EXPLAIN THE ROLE OF OUR MILITARY UNIT LIAISONS
• SHOW THE PREEMPTIVE STRIKE VIDEO
• USE THE EMPLOYER RESOURCE GUIDE AS A REFERENCE
• EXPLAIN FINANCIAL ASSISTANCE IS AVAILABLE THROUGH
  THE SMALL BUSINESS ADMINISTRATION
• NO COST TRAINING MAY BE AVAILABLE FOR TEMPORARY
  REPLACEMENT PERSONNEL THROUGH STATE DEPARTMENT OF
  LABOR
• APPEAL TO EMPLOYERS PRIDE AND DUTY
• LEAVE THE NAME OF THE CONTACT PERSON, AND
• ENCOURAGE EMPLOYERS TO DISCUSSS THEIR CONCERNS

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• STEP FOUR-----DELIVER THE MESSAGE
• THE ESGR MESSAGE MUST BE HEARD FREQUENTLY
• TAKES PLANNING---WHERE, WHEN AND WHO WILL MAKE
  THE PRESENTATION
• DELIVERING THE MESSAGE IS THE RESPONSIBILITY OF
  ALL ESGR MEMBERS
• GET ASSISTANCE IF YOU NEED HELP WITH PRESENTATION
  SKILLS.

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STEP 4DELIVER THE MESSAGE

• KIWANIS, ROTARY, LIONS
• MASONS, KNIGHTS OF COLUMBUS
• TRADE AND PROFESSIONAL ASSOCIATIONS
• REPUBLICAN AND DEMOCRAT CLUBS
• CHAMBER OF COMMERCE LUNCHEONS
• BUSINESS GROUPS
• HOUSES OF WORKSHIPS
• SHRM LOCAL CHAPTERS
• STATE CONVENTIONS OF SHRM, CHAMBER OF COMMERCE
  EXECUTIVE ASSOCIATION, AND PROFESSIONAL TRADE
  ASSOCIATIONS

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STEP 4DELIVER THE MESSAGE - CONTINUED

• SMALL BUSINESS DEVELOPMENT CENTERS IN YOUR AREAS
• FAMILY READINESS GROUPS
• BOSS LIFTS
• COMPANY MAGAZINES
• ESGR SIGNS AND BANNERS
• NEWSLETTERS, NEWS RELEASES
• RADIO, TELEVISION
• GET INFORMATION ON EMPLOYERS WHO EMPLOY GUARD AND
  RESERVE MEMBERS

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STEP 4DELIVER THE MESSAGE
GET INVOLVED IN THE COMMUNITY

• VOLUNTEER TO SERVE ON CIVIC COMMITTEES
• VOLUNTEER TO SERVE ON A NONPROFIT ORGANIZATIONS
  BOARD
• JOIN THE SHRM LOCAL CHAPTER
• JOIN LEADERSHIP GROUPS
• PARTICIPATE IN TRADE SHOWS
• BUILD WORKING RELATIONSHIPS WITH LOCAL MEDIA
• MILITARY ORGANIZATIONS
• SERVE ON A CHAMBER OF COMMERCE BUSINESS ADVISORY
  COMMITTEE

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St. Tammany West Chamber of Commerce 2003
Organizational Chart
Membership
Board of DirectorsSam Fauntleroy, Chairman of
the Board
President / CEOLacey O. Toledano
StaffToni Dupuy, Business ManagerSally Brown,
Financial CoordinatorStephanie Roberson,
Membership Director
Executive CommitteeLisa Blossman, Sturart
McAvoy, Merrill Wautlet, Tim Burns, Shelby
LaSalle, Sam Fauntleroy, Tom Quinn, Lacey
Toledano
Membership Services Lisa Blossma
Resource ManagementMerrill Wautlet
Community Development Tim Burns
Business SupportStuart McAvoy
Membership RecruitmentMarty MayerMatt Faust
TreasurerMerrill Wautlet
Legislative AffairsTim Burns
Business Advisory CommitteeJim Heap
2025 Task ForceJohn Dussouy
ESGR AdvisoryGroup
CommunicationsTom Quinn
Workforce Development
Strategic PlanningPeter Link
InfrastructureImprovement CommitteeS. LaSalle,
R. Falconer
Building Committee
Northshore Technology CouncilStuart McAvoy
Ambassador ProgramDianne Baham
Leadership STW LiaisonJohn Schroder
Local Governmental AffairsDanny SchausDianne
Baham
Health Care Task ForcePatti Ellish
Events Task Force Joanne Gallinghouse
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STEP 4DELIVER THE MESSAGE - CONTINUED
GET INVOLVED IN THE COMMUNITY

• CHAMBER OF COMMERCE MILITARY APPRECIATION
  LUNCHEON
• INVITE EMPLOYERS TO MOB BRIEFINGS
• MILITARY / BOSS APPRECIATION DAY
• BE PART OF CEREMONIES - MEMORIAL DAY, VETERANS
  DAY, FLAG DAY, INDEPENDENCE DAY
• OTHERS - USE YOUR IMAGINATION

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THE POSTER
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DEVELOP AN INITIATIVE

• OPERATION e-SGR
• (Electronic Support of the Guard and Reserve)
• LOUISIANA BOARD OF REGENTS APPROVED
• ON-LINE CONNECT TO 700 COURSES IN THE BOARD OF
  REGENTS ELECTRONIC COLLEGE FOR DEPLOYED
  LOUISIANA GUARD AND RESERVE MEMBERS

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STEP 5EVALUATING SUCCESS
THE 2004 ESGR STRATEGIC PLAN MEASUREMENT TOOLS
WILL BE USED TO REFOCUS PROGRAMS, EXPAND OUTREACH
AND ALLOCATE SCRACE RESOURCES.
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STEP 5EVALUATING SUCCESS
NUTURING CLOSING THE LOOP AND FOSTERING
PARTNERSHIPS

• MAKE SURE EMPLOYERS HAVE ESGR COMMITTEE CONTACT
  PERSON
• BE LIBERAL WITH PRESENTING EMPLOYER AWARDS
• GUARD AND RESERVE MEMBERS NOMINATE EMPLOYERS FOR
  MY BOSS IS A PATRIOT AWARD
• INVITE EMPLOYERS WHO EMPLOY GUARD AND RESERVE
  MEMBES ON BOSS LIFTS
• STAY IN CONTACT WITH EMPLOYERS OF GUARD AND
  RESERVE MEMBERS WHO HAVE BEEN MOBILIZED
• RESPOND TO EMPLOYER QUESTION PROMPTLY
• FOLLOW UP ON GUARD AND RESERVE MEMBERS WHO HAVE
  BEEN DEMOBILIZED
• ALWAYS BE READY TO HELP

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• CLOSING THE LOOP
• FOSTERING PARTNERSHIPS
• BUILDING A COMMUNICATIONS DRIVEN ESGR