Closing The Loop In Digital Marketing - PowerPoint PPT Presentation

About This Presentation
Title:

Closing The Loop In Digital Marketing

Description:

At Digital Marketing Sapiens, we create a closed-loop system for all of our campaigns and services. To us, this system seems obvious! However, when you are new to digital marketing, it is easy to get overwhelmed by options and start taking action without an overarching plan. – PowerPoint PPT presentation

Number of Views:40
Slides: 9
Provided by: marketingmagazine
Category: Other

less

Transcript and Presenter's Notes

Title: Closing The Loop In Digital Marketing


1
Closing The Loop In Digital Marketing
  • Source - http//digitalmarketingsapiens.com/closin
    g-loop-digital-marketing/

2
  • Set Measurable Goals
  • Digital Marketing Sapiens begins any new project
    or client relationship by setting clear,
    measurable goals. We believe that you cannot know
    if a campaign qualifies as a success unless
    everyone agrees prior to starting what qualifies
    as success.
  • Do you want to increase your business Twitter
    following or have a certain number of people
    attend an event? While we may use the same tools,
    how we use them will be very different depending
    on which goal you accomplish.

3
  • Design Informed Plans
  • Once a clients goals are clear, we design a
    plan that is most likely to accomplish the stated
    goals. Often, our teams past experiences inform
    how we go forward.
  • Digital Marketing Sapiens has run numerous
    campaigns on a diverse range of platforms. We
    regularly support those campaigns with landing
    pages or print materials as needed.

4
  • Seek Approval From Clients
  • Once we have decided what digital marketing
    solutions are most likely to achieve your goals,
    Digital Marketing Sapiens seeks approval from our
    contacts within your business.
  • While we are experts in our field, we recognize
    that you know your audience best. Certain
    industries have audiences with different
    expectations than most.

5
  • Implement The Plan Promptly
  • As soon as the plan meets our standards and
    receives your approval, we implement it in a
    timely manner. We strike while the iron is hot.
  • The internet moves FAST! For some industries,
    this is not an issue. Many healthcare
    specialists, for instance, know about any
    noteworthy changes in their field months or years
    in advance. Other fields, however, can see major
    changes in an instant. The entertainment
    industry, for instance, requires digital
    marketers to remain constantly vigilant. A recent
    victory, sports injury or scandal can shift
    audiences focus in a split second.

6
  • Measure The Results
  • Measuring results is the last step of our loop.
  • The final results are compared to the original,
    measurable goals to determine whether or not the
    plan was successful.

7
  • Closing The Loop
  • Based on the above results, we close the loop by
    setting new goals. This closed-loop system allows
    Digital Marketing Sapiens to build on each
    service or campaign to ensure each effort builds
    on the last to improve your business.

8
Note-This Article is originally appeared on
http//digitalmarketingsapiens.com/closing-loop-di
gital-marketing/
Write a Comment
User Comments (0)
About PowerShow.com