Who am I?

1
Who am I?

• 2nd October 2001
• UC Berkeley

2
Martin Little

• Work for Franklin Templeton in Edinburgh
• Friends with Phillip first time meeting!
• BEng (hons) Information Systems Engineering
• Big interest in all things mobile phone (own 12
  five active numbers user since 1996)
• Excuse to spend some (more) time in CA
• Let me know if you dont understand accent!

3
Mobile Internet

• God meant us to be wireless-the last cord we
  were connected to was cut at birth. Frank Sanda

4
Agenda

• Introduction
• Overview of current situation
• How can/are companies using it
• Future developments
• Questions
• Summary

5
Current - Background

• WAP - Wireless Application Protocol
• Convergence of phones and Internet
• Europe Asia leading North America
• Phones widespread in EU Asia
• SMS

6
Current - Situation Today

• 7 out of 10 popular phones WAP-enabled
• WAP was overhyped now settling down
• People are using it (examples up next)
• Access cost decreasing quality of content and
  functionality increasing
• iMode - Japanese contender - coming to Europe?
• 4m use computer 49m use mobile in Japan

7
Current - Problems

• Slow - 9.6k/14.4k
• Limited colour
• Walled Gardens
• Variety of browsers
• Small screens and buttons

8
Using It Setting Up

• Can be simple to set up
• Low cost use existing Web DB servers
• XHTML write once, display many

HTML template
Web browser
DB
WML template
WAP browser
Web server
9
Using It WAP Franklin Templeton

• PR opportunity
• Initial offering of prices in Germany and the UK
• Cheap test of water
• Software easily extendable to other countries and
  languages
• Future possibilities

10
Using It Real World Examples!

• Amazon another customer face
• Yahoo! access to My Yahoo! including mail and
  Messenger customer loyalty
• British Airways check-in, seat selection,
  flight info COST REDUCTION
• Intelligent Finance my bank
• The Games Kitchen Wireless Pets

11
Future - Networks

• GPRS fast data (3x14.4k slots)
• Corporate data secure, fast, reliable access to
  internal networks
• Consumer MP3, video,
• 3G systems coming slowly
• SMS huge profit margin given tiny data size and
  non-instant delivery guarantee more innovation
  to come here Enhanced Messaging

12
Future Handsets Tech

• Larger feature-laden handsets vs. small, light,
  network-reliant handsets (phone and PIM
  integrate)
• Bluetooth make it easier for phone and computer
  to talk (phone as modem), phone and headset,
  phone and phone, etc

13
Future - Content

• Localisation and Personalisation phone knows
  where it is, can recommend local
  ATM/taxis/restaurants/events
• Profiling walk past a record store, advises
  latest release
• Micropayments Coke or Starbucks on phone bill

14
Summary

• Relatively new technology
• Problems HYPE!
• Services will improve
• Lots of exciting things still to happen
  evolving pretty quickly

15
Q A

• Any questions?

16
Thank you

• Thank you for your time
• Any further questions ml_at_martinlittle.com or
  http//martinlittle.com/ or http//martinlittle.co
  m/wap/index.wml or
• 44 7966 381 744