Marten Gregory

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Making the case in Dorset
Marten Gregory Waste Reduction Officer Dorset
County Council
Beyond Recycling 2006, 2 November 2006
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Introduction

• Background
• Dorset Strategies
• Measuring Waste Reduction
• Dorset Community Pilot Campaigns
• Corfe Mullen Pilot Campaign
• Results.........so far
• Final thoughts..

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Background

• Underlying problems
• Over 3 p.a. average growth over last 20 years
• Waste doubles every 18 to 20 years
• Problem over developed world
• Link to increasing prosperity not broken

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Background

• 2005/06 Dorset householders created 208,500
  tonnes of household waste
• 80,000 tonnes recycled (38)
• 128,500 tonnes to landfill (62)
• 12m budget - Landfill tax
  alone adds an extra 400,000
  per year.

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Dorset Strategies

• Municipal Waste Strategy for Dorset
• Waste Reduction and Reuse Strategy for Dorset
• Joint working 6 districts and boroughs
• National Resource Waste Forum Toolkit
• 5 Year Campaign
• Launched April 2005
• Reduce by 30,000 tonnes (20kg per person)
• Continual measurement and review Defra RD.

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Measuring waste reduction

• Funding! Defra waste research project WRT264
• Practical implementation of National Resource and
  Waste Forums Household Waste Prevention Toolkit
• Pilot and Control Areas
• Declared Awareness and Behaviour
• Tracking Waste Arisings
• Measuring Individual Activities

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Measuring waste reduction

• Pilot and Control Areas
• Avoid external factors
• Identify areas where waste and recycling services
  are unchanged for the period before, during and
  after campaign
• Find pairs / trios of similar communities
• Social / demographics - Acorn
• Choose campaign area (pilot)
• 5 Dorset Pilot areas, 7 Control areas
• Corfe Mullen Pilot
• Verwood control, St Leonards - control

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Measuring waste reduction

• Declared awareness and behaviour
• Behaviour change surveys
• All 5 pilot and 7 control areas
• (Representative sample 250 per area)
• September 2005, 2006 and 2007
• Confirmation of pairs / trios Acorn correlations
• Questionnaire (Consistency eg questions)
• Campaign information

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Measuring waste reduction

• Tracking waste arisings
• Accurate collection round data on residual and
  recycling rounds
• Consideration of possible impacts on data
• Vehicle break-downs
• 2 Easters in one financial year
• Increase in recycling National Recycle Now
  Campaign
• Weather (waste analysis)
• Consumer spending (growth)

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Measuring waste reduction

• Individual Campaigns
• Qualitative
• Behaviour
• Pre event survey
• Post event survey
• Quantitative
• Numbers of people attending event
• Leaflets / packs distributed
• Pledges

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Dorset Community Pilot Campaigns

• Corfe Mullen (variety of reduction campaigns)
• Dorchester (Reduction and Reuse Directories)
• Swanage (Smart Shopping (Waste aware))
• Sturminster Newton (Community sector campaigns)
• Beaminster (Home Composting)

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Corfe Mullen Pilot Campaign
x

• Large Village
• Total households
• 4,058 (population10,147)
• Monitoring area households
• 1,687 (population 4,258)

x
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Corfe Mullen Pilot Campaign

• Planning and surveys July 2005 to March 2006
• Focus group Sept 2005 2006
• Campaigns from April 2006 in partnership with
  East Dorset District Council
• Campaign approach driven by September 2005
  behaviour change survey.
• 62 wanted to receive advice from local expert
• (Dorset average 36)
• 49 dont think about reducing waste when
  shopping (Dorset average 41)
• Only 7 have received a waste reduction pack
  (Dorset average 20)

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Corfe Mullen Pilot Campaign

• Promotional Materials
• Waste Reduction Pack
• Junk Mail Solutions Pack
• Waste Reduction Pamphlet
• Home composter offer
• Reuse Directory
• Jute Reduce for Dorset
• Shopping bag

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Corfe Mullen Pilot Campaign

• Family events eg Fun Days, carnival
• Secret Agents retailers and childrens
  competition
• School Visits assemblies and classrooms
• Door to door visits by Waste Advisors

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Corfe Mullen Pilot Campaign

• Waste Advisors
• 6 wks from mid June
• 2,399 houses
• 1,287 conversations
• 1,242 interested
• 1,108 packs
• 890 pledges
• 505 MPS (junk mail)
• 904 Jute bags
• Community Waste
• Action Group

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Results.so far

• Corfe Mullen Results
• A bit early to tell..however
• Figures Junk Mail MPS registrations, pledges,
  residents reached, packs distributed / returned
• Comparisons between behaviour change surveys soon
• Waste arisings data..July Sept 2005 and 2006
• reduction in residual arisings (3 to 10)
• 2005 14 collections, 2006 13 collections
• Increase in recycling?

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Final thoughts

• Monitoring waste reduction properly is expensive
  and requires a longer period of time to confirm
  impact
• Long term funding for campaigns is essential
• Acorn marketing tool not entirely
  representative of behaviour towards waste
• Too early to tell with confidence if waste has
  reduced in Dorset pilots.
• Reduction campaigns must be ongoing to have a
  continuing impact

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Further information

• NRWF Toolkit www.wrap.org.uk/local
  authorities/toolkits good practice/nrwf household
  waste prevention toolkit/index
• Dorset local authority strategies and reduction
  pack www.dorsetforyou.com (/cleanandgreen)
  (/reduction pack)
• Marten Gregory,
• Waste Reduction Officer, Waste Division,
• Environmental Services Directorate,
• Dorset County Council, County Hall,
• Dorchester, Dorset, DT1 1XJ
• Tel [phone]
• Email m.k.gregory_at_dorsetcc.co.uk