TORU IWATANI

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TORU IWATANI
? NAMCO LTD.
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GAME INDUSTRY ?CONSUMER
?ARCADE

• VIDEO GAME MACHINE
• MECHANIC GAME
• CELLULAR PHONE
• PC GAME

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HISTORY OF VIDEO GAME

• IN 1958(US)
• Dr. Willy Higinbotham, of Brookhaven National
  Laboratory, created TENNIS GAME using 5-inch
  oscilloscope.
• This incident made people understand what we can
  by using so-called computer.

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IN 1962(US) A Student of MIT, Stephen Russell
created SPACE WAR and became extremely popular
among the young generation
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• IN1971(US)
• NUTTING ASSOCIATES INC. (Nolan Bushnell)
  released coin-operated video game COMPUTER
  SPACE.
• .However it was not sold because of its
  difficulties.

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• IN1972(US)
• ATARI Inc. released PONG and became a big hit.
• Video game came to be known world-wide.

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• IN1976(US)
• ATARI Inc. released BREAKOUT
• ( Huge Hit in Japan)
• IN1978(JPN)
• TAITO Inc. released SPACE INVADERS Huge hit in
  world wide.

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• IN1980(JPN)
• NAMCO LTD. released PAC-MAN and penetrated
  into society world-wide.
• Pac-man became animated cartoon and achieved the
  highest rate of 56 in US.

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?NAMCO LTD.
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CONCEPT

• Lady Customer from the savage environment of
  amusement facilities
• Idea from the action of EAT
• Algorithm of Ghost
• Order from Boss RED GHOST

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VCR Playing

• The Dawn of Video Game

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HISTORY OF TV GAME
IN1972(US) ODYSSEY MAGNABOX Inc.   1
hardware 1 software
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                 IN 1977(US) Video
Computer System (VCS) of ATARI Inc. introduced
Cartridge System
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• IN 1983(JPN)
• NINTENDO Inc. released NES.
• It also released soft such as DONKEY KONG and
  got a huge world hit.

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FUN FIRST

• Primacy of Fun
• NOT Welcoming Difficulty
• Weigh on human behavior

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• Appeal of Game Playing
• Clarity of game purpose
• Appropriate technique and information
• Attention and Performance?

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• Fundamental Features
• Various Process
• Strategy
• Consent to the result

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All from Observation

• Observation gt Analysis gt Consideration gt
  Hypothesis gt Creation gt Action gt Evaluation

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• VCR Playing
• Escalator

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The Most Critical Fundamental Word

• Bravery
• Vocation for Creation
• Energy
• These three factors
• bring you SUCCESS
• without fail