"Be not afraid of greatness:

1
"Be not afraid of greatness Some are born
great Some achieve greatness Some have
greatness thrust upon them. Twelfth Night (II,
v, 156-159)
2
Proposal for the Reopening of the American
Shakespeare Festival Prepared for Mayor James R.
Miron and the Town Council of Stratford,
CTMarch 11, 2008

• Frank Tobin Enterprises4034 Camero Avenue, Los
  Angeles, CA 90027 [phone]

3
The PastWhereof, whats past is
prologue--The Tempest, Act 2, Scene 1 245-254

• The American Shakespeare Festival
• Founded in 1955
• John Houseman, Lawrence Langner and Lincoln
  Kirstein
• Presented
• Katharine Hepburn, Morris Carnovsky, Christopher
  Plummer, Jessica Tandy, and Rosemary Harris
• Masterpieces
• Shakespeare, Shaw, Chekhov, Ibsen, Moliere, The
  Greeks, ONeill, Williams, Miller and other
  contemporary playwrights.
• International Reputation
• Comparable to The Metropolitan Opera, Theatre
  Guild and The Juilliard School

4
The PresentA tower of strength--Richard III,
Act 5, Scene 3 7-14

• Shakespeare
• is a billion dollar annual business
• Oregon Shakespeare Festival generates
  163,123,808 for the local and state economy
• Stratford Theatre Festival in Ontario, Canada,
  generates 145,327,000 for Canadas economy.
• Shakespeare productions are presented in every
  major city and state across the U.S.

5
The PromiseCan one desire too much of a good
thing?--As You Like It, Act 4, Scene 1 115-124

• U.S. Nonprofit Arts Industry
• 134 Billion in Economic Activity
• - 53.2 billion in spending by arts
  organizations, up 45 since 1992
• - 80.8 billion in event-related spending by
  arts audiences, reflecting an average of 22.87
  per person in spending for hotels, restaurants,
  parking, souvenirs, refreshments, or other
  similar costswith non-local attendees, spending
  nearly twice as much as local attendees (38.05
  compared to 21.75).
• 24 Billion in Tax Revenues in U.S.
• Source Americans for the Arts, Art Economic
  Prosperity The Economic Impact of Nonprofit Arts
  Organizations and Their Audiences, 2002

6
The PotentialO brave new world, that has such
people int--The Tempest, Act 5, Scene 1
181-184

• 134 Billion in Economic Activity
• 4.85 million full-time equivalent jobs
• 89.4 billion in household income
• 6.6 billion in local government tax revenues
• 7.3 billion in state government tax revenues
• 10.5 billion in federal income tax revenues
• Benefits from Cultural Tourists
• Spend more (623 vs. 457)
• Use a hotel, motel or BB (62 verses 55)
• Spend 1000 or more (19 vs. 12)
• Travel longer (5.2 nights vs. 3.4 nights)
• Source Americans for the Arts, Art Economic
  Prosperity The Economic Impact of Nonprofit Arts
  Organizations and Their Audiences, 2002

7
The PaybackPut money in thy purse--Othello,
Act 1, Scene 3 336-44

• Spotlight on Connecticut
• 2,260 Arts, Cultural and Humanities Organizations
• Spent 773.1 million, of which 350.8 million
  were for salaries, and 422.3 million was for
  operating expenses
• Received 798.9 million in income
• Had 22,254,598 admissions to their events, or
  over 5 times the population of the entire state.
  About 65 were paid admissions
• Collected and/or paid 32.4 million in federal
  payroll taxes and 0.9 million in state sales
  taxes and
• Received 119.8 million in indirect and induced
  spending from sources outside the state
• Total Economic Impact 892 million
• Source The Non-Profit Sector, 2002

8
The PayoffThe worlds mine oyster--The Merry
Wives of Windsor, Act 2, Scene 2 2-5

• Cultural Tourists Good for Business
• Massachusetts
• non-profit cultural industry employs 39,000
  people
• contributes 2.4 billion annually to state
  economy
• The Berkshires
• 2.5 million annual visitors
• 283 million in travel and tourism expenditures
• total economic impact of 452 million (1)
• Oregon
• total economic impact of non-profit arts
  organizations on the states economy is approx.
  262 million (2)
• Extended Impact
• 62 of all adult travelers attended an arts and
  culture event while on a trip that was 50 miles
  from home
• 32 of those cultural travelers stayed longer
  because of the event
• Of those who stayed, 57 extended their stay by
  one or more nights. (3)
• Boston Foundation

9
The PartnershipLet not to the marriage of the
mind admit true impediments--Sonnet 116 1-8

• Revived artistic entity
• Professional classical theatre training academy
• For-profit economic business corporation
• Not-for-profit foundation

10
The passionTo thine own self be
true--Hamlet, Act 1, Scene 3 78-82

• Our passion is the great classical theater
  repertory tradition
• Our purpose is to work in partnership with the
  Town of Stratford to reopen the American
  Shakespeare Festival
• Our promise is to deliver the highest quality
  classical theater which will catapult the
  American Shakespeare Festival into the top-tier
  of world-class performing arts institutions.

11
Principal PlayersThe purest treasure mortal
times afford is spotless reputation--Richard
II, Act 1, Scene 1 176-81

• Randall Duk Kim - Universally acknowledged as
  the greatest classical actor of his generation,
  Randall Duk Kim has been the standard bearer for
  classical theater repertory in America for over
  three decades, playing leading roles in
  Shakespearean works and the great classical
  theatre repertory at such distinguished venues as
  American Conservatory Theatre, The Guthrie, Yale
  Rep and The New York Shakespeare Festival, among
  others. Formerly Co-Founder Artistic Director
  of American Players Theatre, Spring Green, WI,
  where he portrayed over two dozen leading roles,
  including Hamlet, Shylock, Falstaff, Lear, Romeo,
  Brutus, Titus Andronicus, Petruchio, Puck, and
  many others, Kim has starred on Broadway and
  played memorable roles in such feature films as
  Matrix Reloaded and Anna and the King.
• Anne Occhiogrosso One of Americas foremost
  directors and respected teachers of Shakespearean
  and classical theater texts, Anne was formerly
  Co-Founder and Co-Artistic Director of American
  Players Theatre, Spring Green, WI, alongside
  Randall Duk Kim. Anne is universally acclaimed
  for her groundbreaking study and textual analysis
  of Shakespeares First Folio.
• Charles Bright Manager Producer and formerly
  Co-Founder and Managing Director of American
  Players Theatre, Spring Green, WI.
• Frank Tobin Producer, Marketing, PR Fundraising
  Management Consultant and former General
  Manager of American Players Theatre, Spring
  Green, WI.

12
The ParticipantsA pair of star-crossed
lovers--Romeo Juliet Prologue 1-8

• Artistic Direction Randall Duk Kim and Anne
  Occhiogrosso
• will head a company of 75-100 classical theater
  artisans
• including actors, directors, teachers,
  designers, technicians
• and production personnel
• Business Management Charles Bright Frank Tobin
  will
• supervise a staff of 30 professional theater
  administrators,
• marketers, fundraisers and administrative support
  personnel
• Board of Directors 25-30 influential,
  substantial members of
• the community who will incorporate as a not-for-
• profit entity (example The Stratford
  Foundation)
• Business Advisory Council 10-15 members drawn
  from the
• business communities of the Town of Stratford,
  the Greater
• Bridgeport-Stamford community and the State of
  Connecticut
• Business Development Corporation A for-profit
  company
• which will explore and develop licensing rights
  and commercial
• ventures
• Legislative Committee Comprised of elected city,
  region,
• state and federal officials
• Volunteer Organization Hundreds of volunteers
  of all ages

13
The PitchMore matter, with less art--Hamlet,
Act 2, Scene 2 92-96

• Potential Sources of Support
• Economic development grants or one-time
  appropriations from county, state and federal
  sources
• Bonds
• Creative Commercial/Retail Partnerships
• Fundraising Campaign
• Earned Income

14
The ProcessLight, seeking light, doth of light
beguile--Loves Labours Lost, Act 1, Scene 1
72-79

• PHASE ONE
• Deliverables Feasibility Study, Case Statement,
  Fundraising Strategy, Donor Prospect List,
  Stakeholder Consensus
• PHASE TWO
• Deliverables Secure commitments from Board
  Members and Business Community Launch quarterly
  stage presentations which will serve as
  fundraisers Assemble fundraising/corporate
  development team
• PHASE THREE
• Deliverables Initiate ASF Academy Seminars
  Corporate Fundraising Campaign moves into high
  gear Develop strategic marketing partnerships
•  
• PHASE FOUR
• Deliverables ASF Academy meets quarterly
  Development of acting company Fundraising
  campaign continues with quarterly stage
  presentations
• PHASE FIVE
• Deliverables - Open Academy Hire staff ASF
  Re-opening

15
The PlanThere is a tide in the affairs of men,
which when taken at the flood, leads on to
fortune--Julius Caesar, Act 4, Scene 3 218-244

• APRIL
• Develop Feasibility Study Case for Support  
• Outreach to various state economic development
  bodies
• Formulate Blue Ribbon Leadership Committee
  strategy
•  
• MAY
• Finalize theatre remodeling plans review bids
• Launch reconstruction
• Cultivate Blue Ribbon Leadership Committee
• Meet Greet with state officials
• Explore programming possibilities
  (Fall/Winter/Spring)
•  
• June-August
• Meetings with prospects for F/R campaign
• Meet with State Tourism Reps,
• Identify potential members of the Board of
  Directors
• Assemble Artistic Friends of ASF
• Plan Fall Community Cultivation Benefit Event
•  

16
Peer PressureTherein the patient must minister
to himself--Macbeth, Act 5, Scene 3 40-47

• The Stratford Festival, Ontario, Canada
• 50 million annual budget, with 41 million in
  box office revenue and 9 million in grants,
  donations and marketing partnerships
• 600,000 annual audience
• 145 million impact on Canadas gross domestic
  product and approximately 125 million on the
  local economy
• The Oregon Shakespeare Festival, Ashland, OR
• 24 million annual budget
• 400,000 annual attendance
• Attendees stayed an avg. of 3.7 nights with an
  avg. daily expenditure of 116
• 163 million economic impact on the state of
  Oregon, of which 56 million was realized by the
  local economy.
• Shakespeare Company, Lenox, MA
• Celebrated its 28th anniversary
• Embarked on a 16 million capital campaign to
  build a replica of the Rose Playhouse on its
  63-acre property.
• Received a one-time 1 million federal
  appropriation through a special U.S. Senate
  resolution, spearheaded by Sen. Edward M.
  Kennedy. 

17
The personOur remedies oft in ourselves do
lie--Alls Well That Ends Well, Act 1, Scene
1 232-232

• Frank Tobin
• Areas of Expertise
• Producer
• Publicist
• Consultant
• Fundraiser
• Marketing
• Education Community Outreach

18
The PresentationA dish fit for the
Gods--Julius Caesar, Act 2, Scene 1 166,
171-177

• Imagine 

19
The PerformanceThe plays the thing!--Hamlet

• The Stratford Foundation, Inc.
• presents the Grand Reopening of the
• American Shakespeare Festival
• Randall Duk Kim and Anne Occhiogrosso,
• Co-Artistic Directors
• Inaugural 2010 Season
• King Lear
• The Merry Wives of Windsor
• MacBeth
• A Midsummer Nights Dream
• A Comedy of Errors
• (In repertory)
• June 15-August 30
• Tuesday thru Saturday Eves. at 730 PM
• Matinees Saturday and Sunday at 230 PM
• Tickets 20-65