McGuinnes

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McGuinnes Co. MicrobreweryCase Study
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Company Description

• One of the three largest microbreweries in
  Atlanta area
• Company started in 1995
• A 12,000sq. ft. production facility and warehouse
  in the Chattahoochee Industrial Park
• The company is run by its owner, Mr. McGuinness
• Three full-time and two-part time employees, and
  occasionally hires part-time help
• Last years sales gt 35,000 cases gt gt 180,000
• Average weekly sales 500-800 cases

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Company Products

• Pale Ale The oldest company product. Since May
  2000, this product is also offered in the NY and
  Boston areas, through a major national
  distributor.
• Product monthly sales over the last four years
  (1997-2000) in cases of beer

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Company Products

• Stout A rather new product, offered only in the
  last 14 months.
• Monthly sales in cases for the last 14 months

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Company Products

• Winter Ale A seasonal beer, offered primarily
  during the winter period (from October to April).
• Product monthly sales over the last 4 years

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Company Products

• Summer Brew A seasonal beer offered primarily
  during the summer season. A new product offered
  over the last two years.
• Product monthly sales in cases over the last two
  years

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Company Products

• Octoberfest An image promoter for the company,
  offered once a year, during the Octoberfest
  season. The product is delivered to the company
  distributors and the local restaurants only once
  a year, in late September or early October.
• Product annual sales in cases for the last four
  years

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Company Operations
Fermentation Times
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Company Challenges

• Company production scheduled by its owner, in an
  ad-hoc fashion
• Sustained growth strains the company production
  capacity
• There is a dire need for a systematic methodology
  that will allow the company and its owner to
• foresee the expected production requirements over
  a certain planning horizon
• organize appropriately its production activity
  based on the forecasted demand
• systematically manage its growth by adjusting
  appropriately its capacity.
• Eventually, this methodology should be offered to
  the company in a set of user-friendly tools.

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A Production Planning ControlFramework
Tactical Planning
Demand Forecasting
Capacity Planning
Production Scheduling
Material Requirements Planning
Execution
Sales order Processing
Purchasing
Production Control
Recording
Shop-floor data Collection
Inventory records