The Homestead

1
The Homestead

• Presented By The Consultants of Group 8
• Larisa King
• Kevin Morgan
• Alisha Shields
• Steven Witham
• Quinn Lonski

2
Introduction

• Start-Up Decisions
• Target Market
• Competition
• Marketing Mix
• Financials
• Recommendations
• Implementation

3
Start-Up Decisions

• Limited Liability Company
• Start-Up Costs
• Personal Costs
• Company Costs
• Financing
• Mortgage Loan
• Working Capital Loans
• Possible Grants

4
Target Market

• Geographic Area
• Ohio--Athens, Meigs, Vinton, Washington
• West Virginia--Wood
• Age
• 50 years over
• 25 years over
• Income

5
Competition

• Direct
• Colonial House
• The Inn at Marietta
• Brendas Adult Group Home

• Indirect
• Love and Care Personal Care Home
• Woodridge Personal Care Home

6
Marketing Mix

• Price
• Single
• Double
• Competition

• Promotion
• Newspaper
• Yellow Pages
• Direct Mail
• Brochure/Flyer
• Website

7
Financial Information

• Income Statement
• Cash Flow Budget
• Sensitivity Analysis
• 6 Residents
• 12 Residents
• 16 Residents

8
Financial Information
9
Recommendations

• Possible Company Names
• Meal Plan
• Office
• Employee Attire
• Transportation
• Open Houses

10
Implementation

• 2001
• June-July
• August-November
• December

• 2002
• January
• February-May
• June-September

11
Questions

• ?