Owl Late

1
Owl Late

• Michael Giles
• Craig Segars
• Jeff LaPlume
• Alan Brand
• Robert Turner

2
Target Market

• Current KSU students and surrounding area with 3
  mile radius
• We chose this target because college students
  tend to stay up later than any other market

3
Market Segmentation

• Geographic
• Market Density 15,000
• Kennesaw State University
• Demographic
• Age Group 18-30
• Income lower to middle class

4
Market Segmentation

• Psychographic
• Lifestyle of Market
• Party Goers
• Late night studying
• Usage-Rate Segmentation
• On campus students will consume most of our
  product

5
Differential Advantage

• We are open until 5a.m. unlike any of our
  competitors
• Offer discounts for KSU students
• Guaranteed free and fast delivery
• Great customer service

6
Product

• A delivery service geared towards the late night
  tendencies of college students.
• A wide variety of food at a reasonable price

7
Owl Late
Menu
We stay open later than most because we know
college students could always use a late night
snack. We offer a wide variety of foods to
satisfy anyone's taste.
Hours of operation 5 P.M.. To 5 A.M.. Free
delivery Orders over 30 must be pre paid We
deliver to KSU students on campus students in 30
min or its free Discount to KSU students for
every 10 spent Get 1 off All prices are tax
inclusive
Open late for those late night cravings
Everything from the best wings in Kennesaw to
pizza and subs
Phone [phone] Fax [phone] E-mail
owllate_at_yahpp.com
5555 Chastain Rd. Kennesaw GA, 30144
We accept cash, Visa, KSU higher one, MasterCard,
American express, and Discover Checks are not
accepted
8
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Pizza Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Appetizers and Side orders
Subs Include mayo, Dijon mustard, onions,
lettuce, tomatoes, oil, vinegar, salt, and
pepper Add any meat for 1.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Make your own one topping pizza
12 16 Each additional topping 6.00 8.
00 1.00 Meat lovers Pepperoni, Italian sausage
, salami, and ground beef 12 16 9.00 1
1.00 Veggie lovers Cheese, mushroom, bell pepper
s, onions, and garlic 12 16 9.00 11.00
Owl late special Italian sausage, green peppers
, onions, and mushrooms 12 16 9.00 11.
00 Chicken pizza Chicken, mushrooms, basil, and
garlic 12 16 9.00 11.00 Item A brief
description of the dish. 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Turkey and provolone Half Whole Can substitute
for roast beef 4.00 6.00 Chicken pesto with
sun tried tomatoes and provolone
Half Whole 4.00 6.00 Ham and cheddar Ha
lf Whole 4.00 6.00 Chicken tender Offered
in regular and buffalo style Half Whole 5
.00 7.00 Meatball parmesan Half Whole 4.
00 6.00 Item 0.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Cheese dip Generous supply of chips and tortilla
s with a side of salsa 4.00 Garlic bread 4.00
Cheese bread 5.00 Mozzarella sticks (8) 6.00
Chicken tenders Offered in regular and buffalo
style 6.00
Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

Desserts
Calzones Toppings pepperoni, Italian sausage,
Salami, Canadian bacon, Chicken, ground beef,
anchovies, Hawaiian pineapple, black olives,
jalapeños, mushrooms, onions, spinach, tomatoes,
green peppers, extra cheese
Wings Offered in mild, medium, hot, Three mile
high, BBQ, honey BBQ, teriyaki, and spicy garlic
10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Cheese cake 3.00 Chocolate cake 3.00 Tiram
isu
3.00
Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Regular Mozzarella, ricotta, garlic, and fresh t
omato sauce Small Large Each additional topping

5.00 7.00 1.00 Greco Spinach, feta
, ricotta, Canadian bacon Small Large 6.00
8.00 Four cheese Ricotta, mozzarella, fontina,
and pecorino cheeses Small Large 6.00 8.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
10 wings Boneless 6.00 7.00 20 wings Boneles
s 12.00 14.00 40 wings Boneless 22.00 25.00

Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
Drinks Coke, Sprite, Diet Coke, Pibb extra,
Cherry Coke, Dassani, 20. oz
1.00 2 Liter
2.00 Powerade
3.00
9
Why us

• We are the only delivery service open from 5 p.m.
  until 5 a.m.
• We offer free delivery, and fast service
• Great food at a great price

10
Packaging

• Standard food packaging for all products carried
  in plastic bags

11
Price

• Why
• Budget of Target Market
• Competitive Advantage
• Factors
• Affordable to lower income budgets
• Maintain profitability

12
Price

• Concerns/Influences
• Income of our target market (college students)
• Remaining competitive
• Payment
• Cash
• Credit/Debit

13
Location

• Within the shopping center along Chastain Road
  across KSU campus.

14
Distribution

• Producer
• Wholesaler
• Owl Late
• Consumers

15
Distribution

• We deliver within 3 mile radius of the campus
• Carry out is also available
• 10 minimum for delivery

16
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17
Promotion

• Campus Flyers
• Menus hung on doors of surrounding apartments.
• Get an advertisement on KSU homepage, with
  approval
• Sponsor events on campus

18
Advertising Campaign

• For those late nights call Owl Late
• 555-555-5555
• Open from 5-5

19
Competitors

• Pizza Hut - closes 12 am
• Wing Zone - closes 1 am on weekends
• Nanas Pizza - closes 1 am on weekends
• Mini Stop (Chinese) - closes 10 pm
• Owl Late - Open until 5 am

20
Conclusion

• Market innovator of late night delivery service
  in this area
• Prime location for target market
• Wide variety of food at an affordable price