Marketing Healthy Foods from cheese to yogurt

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Marketing Healthy Foodsfrom cheese to yogurt

• LEAF Grantee Meeting
• November 6th, 2003

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Senate Bill 19 (SB)

• Exceptions beyond school meals fruit, non-fried
  vegetables, legumes, beverages, dairy products,
  or grain products if they meet the requirements
  of the standards
• Not more than 35 total calories from fat
  (excluding nuts and seeds)
• Not more than 10 total calories from saturated
  fat
• Not more than 35 total weight from sugar
  (excluding fruits and vegetables)
• Water, milk, and juice that is at least 50 fruit
  juice with no added sweeteners are the only
  beverage allowed at elementary schools

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Marketing Healthy Foodsfrom cheese to yogurt

• What is the Dairy Industry doing to help you?
• Do flavored milks meet the criteria of SB19?
• What new products are out there?
• What about cheese and yogurt as snack foods?

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Marketing Healthy Foodsfrom cheese to yogurt

• What is the Dairy Industry doing to help you?
• Acceptance and taste
• Distribution
• Providing information to School Food Service
• New product development

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Marketing Healthy Foodsfrom cheese to yogurt

• Do flavored milks meet the criteria of SB19?
• What works?
• Chocolate Nonfat, 1
• Strawberry 1

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Marketing Healthy Foodsfrom cheese to yogurt

• Do flavored milks meet the criteria of SB19?
• What doesnt works?
• Chocolate 2, whole
• Strawberry 2, whole

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Marketing Healthy Foodsfrom cheese to yogurt

• What new products are out there?
• E-Moo (various flavors)
• Fruit Smoothie (Stonyfield various flavors)
• Nonfat Smoothie (Yoplait various flavors)
• Drinkable Yogurt (Danimals, various flavors)
• Grip N Go (various flavors)
• Looney Tune Slammers (various flavors)
• Slim Slammers chocolate
• Raging Cow
• Swerve (various flavors)

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Marketing Healthy Foodsfrom cheese to yogurt

• Under SB19 regulations what works and what
  doesnt work?
• Works
• E-Moo (various flavors)
• Swerve (various flavors)
• Fruit Smoothie (Stonyfield various flavors)
• Nonfat Smoothie (Yoplait various flavors)
• Drinkable Yogurt (Danimals, various flavors)
• Doesnt work
• Grip N Go (various flavors)
• Looney Tune Slammers (various flavors)
• Slim Slammers chocolate
• Raging Cow

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Marketing Healthy Foodsfrom cheese to yogurt

• What about cheese and yogurt as snack foods?
• Nonfat flavored yogurts
• Low fat string cheese

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Marketing Healthy Foodsfrom cheese to yogurt

• What can you do?
• Flavored 100 milks offer a package of valuable
  nutrients
• Calcium for bone health
• Vitamin D in optimizing calcium absorption
• Perception of sugar content
• Viable snack options
• Study of flavored milk intake
• Higher calcium intake
• Higher total milk intake, lower soft and fruit
  drink intake

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Marketing Healthy Foodsfrom cheese to yogurt

• Acceptance and taste
• Distribution options
• Be informed
• New product development