Chris Anderson: The Long Tail www'thelongtail'com

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Long Tail Market
Chris Anderson The Long Tail (www.thelongtail.com
)
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Long Tail Model
Bruce Springsteen
Bruce Cockburn
Chris Anderson The Long Tail (www.thelongtail.com
)
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Long Tail Market

• Physical marketplaces must focus on the head of
  the demand curve because of costs and limitations
  in inventory and display
• Online markets minimize both
• Publishers and aggregators need hits and niches
• Populous based content is niche oriented
• Question How do you create an effective market
  for widely diverse products and consumers?

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Our Experience Online Library

• Online library consistently was ranked lowest
  in usability and value
• Scores worsened as we added more resources
• Took advantage of data regarding interest and
  motivation to create niche experience
• Major
• Degree
• Courses
• Assignments (Focus on next ones due)
• From listing to selling

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Effective Longtail Markets

• Boutique experience - Niche dominated shopping
• Flexibly adaptive format
• Intelligent Positioning - NCR
• Marketing
• PPC
• SEO
• Aggregator of niche markets who can create a
  boutique feel for each dynamically (Blish.com)
• Strategy to unlock the potential of niche
  products you have through disaggregating your
  content

• Blogs
• Affiliates

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Example Woodworking Plans