Websetters | HOW TO USE LONG TAIL KEYWORDS - PowerPoint PPT Presentation

About This Presentation
Title:

Websetters | HOW TO USE LONG TAIL KEYWORDS

Description:

Long tail keywords – is a powerful technique to generate organic search traffic for your business. In fact, 70 percent of traffic comes from these type of keywords. Frequent studies suggest that lengthy keywords convert visitors to consumers as compared to short tail and they are also easier to rank higher. – PowerPoint PPT presentation

Number of Views:45
Slides: 8
Provided by: websetters
Category:

less

Transcript and Presenter's Notes

Title: Websetters | HOW TO USE LONG TAIL KEYWORDS


1
HOW TO USE LONG TAIL KEYWORDS (2018)
  • By Websetters

www.websetters.in
2
WHAT IS LONG TAIL SEO?
  • Before answering this question, lets take a dive
    into different keyword targeting strategies.
  • Earlier SEO adopters focus on targeting keywords
    having high search volume. Because there were not
    more competitions those days, make it easy to get
    top 10 positions of the search engine with any
    keyword. But the things have changed these days.
    According to a survey, the number of sites across
    the Internet has reached more than one billion.
  • Such a dramatic increase in Internet space has
    augmented struggle between product or services,
    websites and online marketing persons fighting
    for the relevant keywords.

www.websetters.in
3
  • Here, are some reasons why you need start using
    long tail than short tail keywords
  • Search Volume Search volume plays a vital role
    while doing keyword research. Actually, the
    search volume for extended tail keywords is less.
    It is also advisable to pick up those keywords
    having search volume about 1000 to 1500 monthly
    searches. This will help to acquire higher
    ranking rapidly on Google.
  • Competition No one wants to compete with big
    brands when they are aiming to get the first page
    results on the search engine. Hence, you should
    find low competition keywords. And long tail
    keywords are the best method to opt when it comes
    to low competition.
  • Relevancy Todays, Google is emphasizing more on
    giving rewards to pertinent keyword phrases. The
    long-tail keywords can give more relevancy as
    they usually contain 4 or more words.

www.websetters.in
4
LONG TAIL KEYWORDS VS SHORT TAIL
Are you wondering which strategy fits your
corporate best? Heres the answer is
  • If you are new in business, it will be tough to
    outrank competitors with short tail keywords.
    Possibly, you could devote months to targeting a
    single head keyword and still not reach to top
    10.
  • If your website has stable traffic, then it is
    advisable to combine long tail Location-based
    keywords and head SEO tactics. Targeting head
    keywords drive more or less relevant traffic to
    your website. Plus, the long tail method help in
    getting even more traffic and upsurge
    sales.Combining these two tactics means
    individuals can target pertinent long tail and
    short tail keywords on a single web page. It is
    advisable to use 1 head keyword and 2 to 3
    complementary keyword phrases on a single website
    page.

www.websetters.in
5
HOW TO USE LONG TAIL KEYWORDS
CHOOSING THE RIGHT KEYWORDS
  • Google Keyword Planner provided by Google
    Adwords, lets you get the estimated search volume
    of specific long-tail keyword for every month. If
    you are targeting spectators who want to learn
    how to make an android app, you need to include
  • How to make an android app.
  • Make an android app.
  • How to make android apps.

This is crucial in order to make the content more
searchable
www.websetters.in
6
CHOOSING THE RIGHT KEYWORDS
  • Dont you have time to go to Google Keyword
    Planner for all the posts? Worry not, there is a
    way to cheat. You can make use of Googles phrase
    suggestions in order to discover some similar
    phrases people are searching for.

TEAM TWINWORD
You can use keyword research tool built by Team
Twinword. Actually, this tool makes use of AI
technology to create keyword suggestions based on
particular topic. This has made the keyword
research faster.
www.websetters.in
7
www.websetters.in
Write a Comment
User Comments (0)
About PowerShow.com