Making the Most of Trade Events

1
Making the Most of Trade Events

• Sheila Leong
• Director-Events
• Pacific Asia Travel Association

2
Understanding Todays Travel Trade Events

• Nearly 80 international travel trade
• events in one calendar year
• What are they?
• Who they represent?

3
Travel Trade Exhibitions (or Travel Marts)

• International Contact Shows
• Regional Contract Shows
• Destination Shows

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PATA Travel Mart (since 1978)

• Asia Pacifics best travel contracting and
  networking show
• (September 12-15, Hong Kong SAR)

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PATA Travel Mart (2003-2005)
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Keeping The Stakeholders Happy

• The Event Organiser
• The Seller
• The Buyer
• The Media

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The Event OrganiserSecrets of Success

• Timing and Venue
• Growing the Exhibitors
• Adapting to Technology

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The Event OrganiserSecrets of Success

• Broadening the Scope
• Attracting Decision-Makers
• Boosting Accessibility Convenience

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What Sellers Want

• MORE Business MORE Contacts
• ADDED Publicity, Branding, Exposure
• "The Mart was very productive for the six Asian
  Trails managers attending the show, with lots of
  new contacts particularly from Eastern Europe."
       -- Mr Luzi A Matzig, Asian Trails,
  Thailand.

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What Buyers Want

• Better use of their TIME
• See something DIFFERENT
• I love the fact that I can see a different
  slice of Asia Pacific paradise
• whenever I attend the PTM.
• David Kevan, Tropical Locations UK

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What the Media Wants

• News - News - News
• Learning the Destination
• We learn so much more about the destination just
  by being there.
• Raini Hamdi, TTG Asia

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My PTM Challenge

• The regions own ITB in 2018?

13
Thank You

• Sheila Leong
• Director-Events
• Pacific Asia Travel Association