Get Your Trade Show Booth Noticed - PowerPoint PPT Presentation

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Get Your Trade Show Booth Noticed

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Essentially It’s all about appearance, branding and how a company wishes to portray itself at an event. – PowerPoint PPT presentation

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Title: Get Your Trade Show Booth Noticed


1
Get Your Trade Show Booth Noticed
2
TABLE OF CONTENTS
1. Fill The Trade Show Booth With Product 2.
Give Out Samples To Potential Customers 3. Focus
On Developing Your Brand 4. Promote Through
Social Media 5. Include Video Presentations
3
Fill The Trade Show Booth With Product
As soon as the trade show begins, people are
going to be interested in stopping by your booth
to see what products you have to offer. Make sure
all of your products are available to see on the
floor. People love to interact with products to
get an idea of what they will be purchasing in
mass quantities for their stores if they are
representatives of major brands.
4
Give Out Samples To Potential Customers
Handing out freebies is still a huge marketing
technique that works. Create stickers, postcards,
prototypes, buttons, bracelets, anything with
your name on it. Also, think about who your
demographic is. Consider developing
a pop-socket with your logo on it and giving them
out from your trade show booth.
5
Focus On Developing Your Brand
Every business shows up to trade shows wanting to
impress the crowds of buyers and shoppers alike.
You need to focus on your brand and what sets
your company apart from the competition that will
inevitably be at the same trade show. In order to
have loyal customers, you must pay attention to
how you formulate your brand authenticity. Be
original. Have your own ideas at the forefront of
everything you do and say during your trade show
experience.
6
Promote Through Social Media
Your trade show booth exhibit will be the talk of
the town once you promote it all over social
media. Have your top employees send out blasts to
your target audience a few days prior to the main
event. Engage with the buyers who plan on
attending the trade show through Twitter,
Facebook, Instagram, and more. Get them excited
to see what you have in store. Dont forget to
keep posting throughout the entire course of the
trade show, too! Live stream your exhibit on
Facebook for all of your followers to see.
7
Include Video Presentations
The power of video continues to integrate with
every aspect of marketing. You can include video
presentations at your trade show booth to show
off your newest products and even show whats to
come in the future. A video presentation goes
hand in hand with creating top of the line
exhibit graphics. People who pass by your trade
show booth will be drawn to your booth because it
stands out with such a creative approach to
learning about your product. Use tools such
as media accessories to display your LCD monitor.
8
WOW SPACE CREATIVE EXHIBITIONS
Wow-Space is a full-service Custom Build and
Modular exhibition stand design and build
company. It is a UK distributor for the DUO range
of Modular Exhibition systems.
00441743383049
www.wow-space.co.uk
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