The 2002 MIW Group Mentoring Program

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The 2002 MIW Group Mentoring Program

• PROGRESS REPORT
• October 2003

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The 2002 MIW Group Mentoring Program
The MIW Group Mentoring Program was established
to match a Mentee with female professionals who
are leaders in all aspects of the radio
industry.  All of the MIW's participate in this
innovative program. The MIW's have assisted
Mentees with learning more about the ins and outs
of the industry, with networking up and down the
corporate ladder and with providing guidance for
the Mentee to grow her career in whatever
direction she chooses. 
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This Ad Was Placed in Radio Ink RR in Feb.
Radio Inks Most Influential Women in Radio
group (MIWs) is soliciting inquiries from women
throughout the radio industry who would like to
be mentored for 2002 by this group of 23 dynamic
female radio executives.  If
youre interested, please write a letter stating
why you would like to be mentored by the MIWs,
what your experience in radio is to date, where
you are presently employed, in what position and
any contact info, including your email address.
The MIWs will review every letter and choose
up to three applicants to be mentored by the
group for the year 2002. Each mentee will have
all-access to each of the MIWs throughout the
year, as well as several opportunities to meet
with them face to face.
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We Received 30 Application Letters
After a thoughtful and blind review process, the
MIWs chose three finalists Congratulations!
You have qualified for one of the three MIW Group
Mentoring Program positions for 2002.  The MIW
group was very impressed with your passion for
radio, the creativity you used to get our
attention and your background. You have
demonstrated to us that you seem to have the
potential to become an outstanding leader in our
industry and you show the willingness that we
expect from all our Mentees to Pay it
Forward. Ive attached our MIW Goal Form, along
with an entire information packet and Hold
Harmless statement which you need to review,
complete, sign and email back to me no
later than Friday, March 15, 2002and then
were on our way!
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Each Finalist Completed A Goal Sheet
Are you or your station(s) a member of?.(Check
all that apply) NAB________ RAB________
AWRT________ What are your short term long term
career goals? What do you hope to gain from the
MIW group mentoring program? How do you spend
your time away from work? What is your best job
experience? Worst? Anything that you are
particularly proud of? Challenges youve
overcome? What do you do to help women in the
radio industry? How are you involved outside of
your job requirements in industry conventions,
organizations, etc. To improve the radio industry?
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The Answers Were Amazing!
First, I believe access to the 20 Most
Influential Women in Radio is phenomenal! My
favorite activity is 20 questions if I were to
be able to ask each of you 20 questions, that
would create 400 learning opportunities right off
the bat! I want to know how each of the MIWs
became successful and even more important, remain
successful in todays environment. I am
constantly searching for ways to become a better
manager and radio ambassador. Being mentored by
this group will surely help me in these areas.I
want to become a better mentor myself and am
eager to bring new, energetic individuals into
our business and help them become successful.
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The Answers Were Amazing!
I hope to gain a network of talented, dedicated
women who I can depend on to help me navigate the
way through new challenges. I want to be able to
share insights and know that my ideas will be
challenged. I look forward to a community that
shares my excitement about the work of radio and
its possibilities. I am seeking a group of
strong and confident professionals who I can feel
free to push back on knowing that the responses
will be honest, thoughtful and candid, and that I
will get a kick in the butt when I need it.
I hope that all the women that I interact with
will give me real perspectives on how they
conduct business on a day-to-day basis. I
hope to see life in their shoes and most
importantly, to develop an on-going mentoring
relationship beyond this program. I havent had a
mentor since my last mentor retired from the
Industry. This is an opportunity for me to meet
the best of the best and to have 23 Dynamic
female executives help me to multiply my skills
and knowledge. I hope to gain a lifetime of
insight and experience which will only enhance my
future and guide me to become a female leader in
tomorrows radio industry.
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And Away We Go!

• Initial Conference Call with all Participants
• Assign Each Mentee to a Group of 6 MIW Mentors
• Discuss Topics of Interest to Mentees
• Discuss the Process
• Monthly Group Conference Calls
• One on One Calls as Needed by Mentee
• Email and Telephone Access
• Confidentiality
• Goals
• Quarterly Updates and Recommendations
• Rotating Mentees and Mentors Each Quarter

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Mentee Comments
Thank you for yesterday's call and the calls
you've scheduled with me over the next six
weeks.  It is still amazing to me that you all
arededicating all this time! Since my
conference call with the MIW's, Ive implemented
a weekly management meeting to discuss issues
that Im facing for the week inventory,
management, pricing local and national, as well
as internal issues.  Per the suggestion of the
MIW's, the meeting has a bullet point agenda that
covers weekly topics, as well as tabled items
from previous meetings. Since that
recommendation, I have learned that there is a
HUGE difference when you put something in writing
vs. verbal communication. I feel that my voice
is being heard!! YEA!
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Mentee Comments
The MIW Group Mentoring Program has already
exceeded all of my expectations! The opportunity
to discuss actual issues one on one with
successful women looking in from the outside has
been extremely helpful to me. I have been able
to take advice and information and directly apply
it. I have experienced improvement in many areas
of my professional and personal life
as a result! Since being offered a position in
the MIW Mentoring Program, it has cleared many
obstacles that I have encountered in my current
position.you have truly opened up the lines of
communication for me and I appreciate the
efforts.  I can truly say that the
recommendations that the MIW's have offered have
been initiated and much like the MIW's, I too
hope that someday, I will be able to "pay it
forward."
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Mentor Progress Reports
In our conference call we discussed how to get
attention in the marketplace without spending a
lot of money....e.g., "make them talk about
you. The calls with our Mentee have been way
beyond hers, ours and my expectations. Our Mentee
took some advice from one of our first group
calls and applied the suggestions with success.
Many of the women who are mentoring this Mentee
have experienced challenges similar
to hers and are both eager and helpful in working
with her. Our Mentoring group is proceeding
with one-on-one conference call meetings.  I
spent about 1/2 an hour on the phone with our
Mentee today dealing with how to grow and how to
manage yourself and your charges effectively.  I
was impressed with her--she was on time,
responsible, asked very good questions and seemed
to grasp and apply the concepts almost
immediately.  No, in fact, immediately. 
Remarkable.
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Mentor Progress Reports
Theres so much on our Mentees plate that I
know its sometimes hard to connect. But now
that weve had our first few calls, she actually
indicated that MAKING the time to talk to us gave
her some much needed relief from the day to day
stress of trying to handle so much. Our Mentee
gets it! She is embracing the Program, utilizes
theadvice that the mentors offer, and gives
feedback on what is working forherand whats
not.  Her participation in the NAB Radio Show,
the MIWmeeting there, the AWRT networking
reception and other events have extended her
exposure to members of the mentoring groups. 
It's a pleasure being part of the growing network
she is establishing.
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Mentor Progress Reports
Our group has established an exceptional working
relationship with our Mentee. She is
goal-oriented and asks intelligent, specific
questions that yield actionable, measurable
suggestions. She puts our ideas into place and
gives us feedback on the results. It is a
pleasure working with her. I found our Mentee
to be motivated, interested she asked good
questions and I believe, really appreciates the
access she has with all of
us. Our Mentee is focused, asked for specific
help and is committed tocontinuous
improvement. I had an excellent conversation
with our new Mentee. I found her to be sharp and
a very quick study.
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Pictures of Success
MIWs Meet at 2002 RAB MLC
in Orlando.
BMI Honors MIWs for Unselfish Dedication to the
Advancement of Women in Broadcasting.
Lily Tomlin Endorses
MIWs.
Sandbox Widsom Author, Tom
Asacker, Applauds MIWs
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www.RadioMIW.com
Through Bios, Press Releases, Interviews,
Articles and Contact Info, posted on our website,
the MIWs and our Mentees have been accessible to
other women and men in the industry. Not a week
goes by that someone does not use this website to
contact one of us. In fact, our MIW website gets
over 4,000 hits a week!
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www.RadioMIW.com
In addition, we have just begun an outreach
programthe MIW Networkwhere anyone who logs
onto our site has the opportunity
to sign up to receive conference notices, press
releases, information on gender diversity,
announcements of where the MIWs will be
speaking and more. We will also be using this
database to acquire information about the
progress of other mentoring programs, to solicit
new MIW Mentees and to generally make
ourselves even more available.
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2002 MIW Mentees
Cheryl Ervin, DOS Clear Channel
Communications Atlanta, GA Shawneen
C. Thompson, GSM Radio One
Columbus, Ohio Kristine G. Foate,
VP/GM
Illini Radio Group
Champaign, Illinois
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Industry Networking
Through the generosity of the NAB and the RAB,
our Mentees were given free registrations to the
NAB Radio Show and the RAB MLC. In addition,
through the generous sponsorship of BMI, the
MIWs have hosted a networking cocktail party
each yearfor the past three yearsat the RAB
MLC. In 2002, over 400 people attended. Unfortuna
tely, only one radio company allowed their staff
member (and our Mentee) to attend
the NAB Radio Show in Seattle. The
RAB MLC registrations are for 2003.
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Industry Feedback
"Mentoring programs have proven to be remarkably
effective inaccelerating the professional growth
of employees in many facets of our business.  The
program developed by the MIWs offers an
exceptional opportunity to advance the careers of
bright, talented women who have a strong
passion for Radio, by matching them with some of
the most respected women in the industry.  It's
clearly a win-win situation for all involved, and
most worthy of our encouragement and
support." --David E. Kennedy,
Pres/COO Susquehanna Radio
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More Industry Feedback
Radio has made great strides in terms of
bringing a diversity of views to the table, but
there is still much to do in terms of putting
women and minorities into positions of power.
That's why it is important that we all support
opportunities for the sharing of wisdom and
experience. The MIW Group Mentoring Program has
the potential to help shape the future of
American radio by making it possible for more
talented women to grow into leadership roles.


--Jeff
Smulyan, Chairman/CEO

Emmis
Communications
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And More
We are very happy to be in a position to
continue our active participation with the MIW
group.  You are all doing great things for women
in the broadcasting industry.  Our best wishes
for continued success with the Group Mentoring
program.  It looks like you are
off to a terrific start. --Mark
Barron, AVP, BMI "The MIW group is paving a road
to better training and opportunities for
women in our industry. We want to see all radio
station and group owners supporting this group,
and more importantly, creating an environment for
women to thrive in important management
positions. We still see too few women in
critically important roles. Our goal is to change
that and open more doors for women. --Eric
Rhoads, Publisher, Radio Ink
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Still More
" It has been a amazing experience for me to
watch this group (MIW) grab hold of this concept
and turn it into a meaningful program. The
results are obvious, and will make a difference
in our industry. Support of this effort truly
falls into the category of "What can I do to make
this industry stronger" I applaud all of the MIW
members and encourage you to continue these
efforts. Lots of people have great ideas, but it
is rare that those ideas become reality. This is
one of those situations. I look forward to seeing
this effort continue to expand, and give you my
full support and encouragement.
--Gary Fries, President/CEO
Radio Advertising Bureau
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The Future
The MIWs intend to continue the Group Mentoring
Program and will be searching for our 2003
Mentees during February 2003. We are going to
change the face of the radio
industry. One broadcaster at a time.
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We Pledge to Make A Difference