Online Newsrooms: PRSA Intl 2004

1
Developing a journalist-friendlycorporate
website and a robust online corporate newsroom
Laura Saxby LynchCorporate Communications
DirectorPaychex585-383-3074lsaxbylynch_at_paychex
.com
Official Online Newsroom of the
Ibrey Woodall Director Marketing/Sales TEKgroup
International, Inc. www.tekgroup.com ibrey_at_tekgrou
p.com 954-351-5554 x105
2
(No Transcript)
3
(No Transcript)
4
Top 10 Reasons to have an Online Newsroom
1. Journalists expect you to have an online
newsroom 2. Journalists believe all companies
will have an online newsroom 3. Journalists
visit online newsrooms often to very often 4.
Journalists visit large and small-to-medium sized
company online newsrooms 5. Centralized
location / 24-hour access of press materials 6.
Control / delivery of corporate message 7.
Measurement of communication efforts 8. Media
request management 9. Streamlined workflow
process 10. Return on Investment (ROI)
2005 Journalist Survey
78 - 2007
70 - 2006
69 - Often/Very Often frequency of visitation
Controlling costs within your PR department is a
critical piece. . . W. A. Kip Smith, Senior
Manager, Corporate Extranet, Delta Air Lines
Bulldog Reporters PR University Audio Conference
- May 2007- Best Online Newsrooms How PR Can
Supercharge Websites to Boost Media Coverage
5
Top 5 Elements to have in an Online Newsroom
1. Searchable Archives 2. PR Contacts 3. Press
Releases 4. Photographs 5. Product
Information/Press Kits
2005 Journalist Survey
92 - 2007
85 - 2006
81 - Very Important/Important to search archived
articles
An online newsroom is a core internal resource
each PR department must use everyday to service
the media. Matt Barnhart Director of Media
Relations, Detroit Lions
Bulldog Reporters PR University Audio Conference
May 2007- Best Online Newsrooms How PR Can
Supercharge Websites to Boost Media Coverage
6
(No Transcript)
7
(No Transcript)