The Online Scratch Cards Market

1
Scratch Cards Online

• The Gaining popularity of Online Scratch cards

2
First industry steps

• When Scratch cards first emerged to the online
  world, back around 2004, many people in the
  industry expressed their doubts about the success
  of such a game in a virtual format

3
First industry steps

• The objections to this online game varied from a
  disbelief that anyone would enjoy engaging in
  scratching a card over a screen to technical
  aspects around the winning odds that would need
  to be profitable to both online scratch cards
  providers and the players

4
Audience acceptance

• Contrary to the common opinion, online scratch
  cards have not only managed to become a played
  game on the net, but also became one of the most
  popular games online.

Among the most popular scratch card
brands http//www.winnings.com
5
Branding

• From the very beginning the publishers of online
  scratch cards knew that they wanted to
  distinguish this game from classical online
  casino games. A new category was created with a
  more casual sense to it Soft Gaming

6
Scratch card Trends

• Google trends shows a distinct rise in the search
  volume of scratch cards. But of course, not all
  of these were looking to play scratch cards on
  the web

7
Scratch cards Trends

• In fact, the phrase online scratch cards was
  starting to show presence only at mid 2006, about
  2.5 years after its first launch

8
Branded Games

• The publishers of the games were aware of the
  fast growth of the games popularity and of
  course were interested to explore new ways to
  help it grow even more. One of the ways to do
  this was using branded games, very similarly to
  online slot games with their Spiderman and Batman
  themes

9
Branded Games

• New scratch card gams such as Monopoly scratch
  cards or the Bold and the Beautiful scratch cards
  were launched and promoted

10
Branded Games

• It is still too early to see if these types of
  games will bring those publishers the desired
  outcome of a much broader spread. Buy judging by
  the effect those brands had, and still have, on
  online slot games, we can predict a good outcome
  here too

11
Online Scratch Cards

• When it comes to the prediction of online games,
  its not an exact science. However, in the
  meantime it is fairly safe to say that online
  scratch cards are here to stay