MN20034 Lecture 4

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MN20034Lecture 4

• New Realities in Marketing-The Consumer Culture

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• Consumer Culture

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Consumer CulturePractices, beliefs and
activities that are oriented to the marketing,
purchase and use of commodities. -
Encyclopaedia of Economic Sociology -
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1. Schor Lecture Notes
2. The Consumer Society Reader
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Asterix Cartoon Operation Menhir
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(No Transcript)
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Consumerism It is an attitude and an ideology,
a particular way of relating to consumer goods in
which they take on central importance in the
construction of culture, identity and social
life. - Juliet Schor -Consumer Society
Is a situation in which the vast majority of
people have a consumerist attitude or are living
consumerist lifestyles. - Juliet Schor -
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Hit list of the worst consumer categories
oractivities in terms of their environmental
impact 1. Energy Use 2. Meat Consumption 3.
Apparel Production