Cruiseport BOSTON

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• Cruiseport BOSTON
• Connecting travelers to the North of Boston, to
  Bermuda, Canada/New England,
• the Caribbean, and beyond!
• North of Boston Convention and Visitors Bureau
• January 30, 2009

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Cruiseport BOSTON opened in 1986 welcoming a
total of 13 cruise ships and 11,723 passengers.
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Today, We Are Growing

• Fifteen cruise lines will call at Cruiseport
  Boston between May and November
• 2009 103 vessel calls confirmed, and projecting
  more than 250,000 passengers embarking and
  disembarking at Black Falcon Terminal and on port
  of call visits.
• 2010 102 vessel calls confirmed so far, with
  several more to be confirmed later this year
  projecting 265,000 passengers as the economy
  recovers.

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And Massachusetts benefits

• The cruise industry contributed 407 million and
  more than 5,600 jobs to the Massachusetts economy
  in 2007, according to the Cruise Lines
  International Association (CLIA)
• Massachusetts ranks 11th nationally for economic
  impact from the cruise industry

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Cruiseport Boston

• Has three home-ported ships
• Norwegian Spirit with weekly cruises to
  Bermudanow sailing Fridays and with two
  Canada/New England voyages in the Fall
• Holland America Maasdam with bi-weekly Canada/New
  England cruises
• Royal Caribbean Jewel of the Seas with several
  weekly Canada/New England cruises
• Is a robust port-of-call with a tremendous source
  of day visitors to the greater Boston region

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Port of Call Visitors

• 121,000 port of call visitors called at
  Cruiseport BOSTON in 2007, and 128,000 in 2008, a
  6 increase
• The average port of call ship holds more than
  2,000 cruise passengers with money to spend,
  looking for places to go.
• North of Boston holds great appeal!

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Boston Logan has Nonstop Domestic Service to 70
Destinations
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Note Includes Seasonal Service, Source OAG
Schedules
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Boston Logan has Nonstop International Service
to 31 Destinations
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Note Includes Seasonal Service, Source OAG
Schedules
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Boston and North of Boston are attractive port
of call and pre-and post cruise destinations
withmany hotels. restaurants, shops, and
attractions
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Current Trends

• Larger ships bringing more port of call visitors
  to the Boston
• The largest ships today have passenger loads well
  over 3,000
• More and newer ships added to the cruise fleet
  means cruise lines will be looking for more ports
  to call for both embarkations and port of call
  visits
• This means

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Opportunities for North of Boston

• Port-of-call visitors take bus tours to
  communities North of Boston to sightsee, dine,
  and shop.
• Increase business by creating win-win
  opportunities and alliances for North of Boston
  CVB and its members

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What are we working on now?
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More Canada/New England Itineraries Embarking
at Boston
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Four to seven day itineraries to Eastern Canada,
and the Gulf of St. Lawrence
Halifax
Bar Harbor, ME
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Canada/New England Cruising from Boston

• Passengers embarking in Boston for Canada-New
  England cruises benefit
• A unique vacation close to home.
• No air travel required.
• Spring, Summer, and Fall Canada-New England
  itineraries
• appeal to couples and to families.
• Cruise line benefit higher revenue
• Passengers will use saved transportation dollars
  to spend on
• an upgraded cabin or for on-board food,
  beverages, shopping,
• and activities.

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Anything Else?
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Boston to the Caribbean!
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Why Caribbean Cruises from Boston?

• 13 million consumers in MA, NH, VT, NH, ME, RI,
  and eastern CT. The highest per-capita income
  region in the U.S.
• New England consumers are the 4th largest group
  of cruisersgreat market potential from your
  customers!
• Boston passengers set records for high per-diem
  yields and high on-board spending. (Source
  Cruise line executives)
• Strong customer and travel agent demand for
  embarkation voyages from Boston to the Caribbean.
  
• (Source FRB Boston)

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100 and 250 Mile Driving DistancesOver 11
million consumers within 2 hours driving time and
47 million more within 5 hours driving time to
Boston
250 Mile Radius 58 million consumers

100 Mile Radius 11 million consumers
Boston
Boston sailings set industry records for high
per-diems and high on-board passenger spending
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Caribbean Cruising from Boston

• Passengers embarking in Boston for the Caribbean
  benefit
• Savings of 300-350 p/p airfare, 1,200-1,400
  for a family
• of four from Boston to MIA or FLL.
• Eliminate the inconvenience and difficulty of air
  travel.
• Eliminate 10 hour drive, gas, and tolls to New
  York or NJ and
• return.
• The Cruise Line benefit higher revenue
• Passengers will use saved transportation dollars
  to spend on
• an upgraded cabin or for on-board food,
  beverages, shopping,
• and activities.

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Boston is ideal for Caribbean Itineraries

• Berth Availability
• Every Sunday and alternate Saturdays
• 10 and 11-day Caribbean itineraries
• Sail Sunday, return Thursday (11 days)
• Sail Thursday, return Sunday (10 days)

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The Caribbean? From Boston???But its too
far!!!

• Is it?

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85 N. M. Difference in Distance from Boston To
St. Maarten vs. New York
BOS-SXM 1,570 NM NY-SXM 1,485 NM
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Sailing Time Comparison to St. Maarten

• Boston to St. Maarten 1,570 N. M.
• New York to St. Maarten 1,485 N. M.
• Difference 85 N. M.
• Speed required for a 64 hour voyage (Depart
  Boston at 1600, arrive at 0800 in St. Maarten on
  Day 3
• Boston to St. Maarten 24.5 kts.
• New York to Saint Maarten 23.2 kts.

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120 N. M. Difference in Distance from Boston
To San Juan vs. New York
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Sailing Time Comparison to San Juan

• Boston to San Juan 1,510 N. M.
• New York to San Juan 1,390 N. M.
• Difference 120 N. M.
• Speed required for a 71 hour voyage (Depart at
  1600, arrive at 1500 in San Juan on Day 3
• Boston to San Juan 21.2 kts.
• New York to San Juan 19.6 kts.

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Boston Makes Good Sense

• Passengers save the inconvenience and discomfort
  of travel to other port cities.
• Result is higher per-diems and high onboard
  spending from Boston passengers.
• Its an untapped market waiting to be served.
• What are we telling cruise lines?
• What are we telling YOU?
• Your bottom line is better in Boston!

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Lock out Competition!

• Secure exclusive use of a Sunday berth and/or
• an alternate Saturday berth.
• New England passengers are loyalthey will
• strongly support the cruise line that is the
  first to offer Caribbean service.
• Lock up the market The first cruise line to
• provide Caribbean service is unlikely to be
• challenged by a competitor.

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Our latest advertisement
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Questions?

• For further information contact
• Nick Billows, Deputy Port Director
• 617-946-4428 or nbillows_at_massport.com