Cruiseport Boston

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Cruiseport Boston Presentation for Advisory
Commission on Travel Tourism June 23, 2014
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• Cruiseport Boston Vision
• The vision for Cruiseport Boston and Black Falcon
  Cruise Terminal (BFCT)
• Provide a welcoming gateway into the City of
  Boston
• Offer our passengers a best in class customer
  experience
• Achieve the highest levels of operational
  efficiency, safety and security
• Create flexible and adaptable facilities
• Ensure our business model is financially
  sustainable
• to meet the current and future needs of a
  vibrant and growing cruise industry in order to
  sustain jobs and support a key economic engine in
  the Port of Boston

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• Cruiseport Boston Overview
• Black Falcon Cruise Terminal (BFCT)
• Busiest cruise terminal in New England (owned and
  operated by Massport)
• 187M in annual economic benefit to region
• 2,000 jobs supported
• 2013 record-breaking year 382,885 passengers,
  116 ships
• 2014 expecting more than 320,000 passengers,
  115 ships
• 2015 expecting nearly 370,000 passengers, 122
  ships
• Passenger volume expected to double by 2025
• Four (4) ships homeport (T/A) in Boston, offering
  cruises to Bermuda, Canada, Europe and Caribbean
  (end of season only)
• 52 homeport, 48 port-of-call (PoC)
• 11M in upgrades completed in 2010 3.5M in
  additional upgrades being completed in 2014

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Cruiseport Boston Overview
Before
After
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Cruiseport Boston Customers
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Cruiseport Boston Itineraries
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• Cruiseport Boston Itineraries
• 2014
• Norwegian Cruise Line (Fridays)
• Norwegian Dawn 22 Boston to Bermuda
• 2 Canada/New England
• 1 Caribbean Repositioning
• Holland America Line (Saturdays)
• Maasdam 11 Canada/New England
• Veendam 9 Canada/New England
• 1 Transatlantic Voyage
• 1 Repositioning to San Diego
• Royal Caribbean (Sundays)
• Brilliance of the Seas 6 Canada New England
• 1 Caribbean Repositioning

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• Cruiseport Boston Itineraries
• 2015
• Norwegian Cruise Line (Fridays)
• Norwegian Dawn 22 Boston to Bermuda
• 4 Canada/New England (2)
• 1 Caribbean Repositioning
• Holland America Line (Saturdays)
• Maasdam 11 Canada/New England
• Veendam 9 Canada/New England
• 6 Bermuda (6)
• 1 Transatlantic Voyage
• 1 Repositioning to San Diego
• Royal Caribbean (Sundays)
• Brilliance of the Seas 9 Canada New England
  (3)
• 1 Caribbean Repositioning

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Cruiseport Boston Activity Homeport activity
peaks in June and July with vast majority of PoC
activity occurring in September and October
(foliage itineraries)
Passengers (PAX)
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Traveler Dynamics International travelers far
more likely than US travelers to combine cruising
with pre-/post destination visits
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• Cruiseport Boston Opportunities
• Pre-/Post-cruise packages (Homeport)
• Hotels
• Parking or shuttle transport to/from the cruise
  terminal
• Destination/excursion spending by fly-in
  passengers, especially international travelers
• Shore Excursions (PoC)
• Intercruises Shoreside Port Services handles
  shore excursions for 90 of the cruise lines that
  call Boston
• 50 of excursions are booked onboard
• 25 are booked in the cruise terminal through
  Intercruises
• 25 of cruise passengers go out on their own
  (fastest growing group, but lowest satisfaction
  w/ destination experience)

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• Takeaways for Travel Tourism
• Know the Market
• Homeport Cruises
• ALL homeport cruises currently arrive/depart
  FridaySunday, and probably will indefinitely, so
  land-sea packaging has to involve weekdays
• Canada/New England cruisers are largely non-local
  fly-in travelers, so reach them before they book
  if possible
• Port of Call Cruises
• Intense 6-7 hour excursion opportunities, so
  likely limited to one hour travel time from BFCT
• Help Grow the Market
• Word of Mouth
• Still one of the most effective means of
  marketingspread the word about cruising to/from
  Boston to your contacts

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• Takeaways for Travel Tourism
• Communicate and Connect
• Cruise Lines/Intercruises
• Sell your experience on the ship, not after it
  arrives
• Other Homeport Destinations
• Cruiseport Bostons homeport business depends
  heavily on the quality and capacity of other
  anchor ports in our itineraries (e.g. Quebec
  City, Montreal) so seek opportunities to
  co-develop and co-market pre- and post-cruise
  land excursions with these partners
• Airlines
• Most Canada/New England cruisers are fly-in
  rather than drive-in cruisers, and many are
  international travelers, meaning they are more
  likely to spend time and on pre- and
  post-cruise land excursionsgetting their
  attention at or before they book their flights is
  important

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Cruiseport Boston Presentation for Advisory
Commission on Travel Tourism June 23, 2014