Sussex County Community Youth Mapping

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Sussex CountyCommunity Youth Mapping

• June 19 July 19, 2006

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What is Community Youth Mapping?

• Youth trained to collect data and provide a
  comprehensive look at community resources.
• Person-to-person interviews observational
  analysis helps develop recommendations for the
  community.

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Who was involved?

• Eleven teenagers from Sussex County.
• Six 4-H Members
• Five from the community
• 14-19 years old
• 1 Adult leader

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Which communities were surveyed?

• Georgetown
• Seaford
• Laurel
• Rehoboth Beach
• Milford
• Lewes
• Bridgeville

• Selbyville
• Bethany Beach
• Camp Barnes
• Millsboro
• Milton
• Greenwood

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Number of surveys taken in each community
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Where were surveys taken?

• Sidewalks shops
• Boardwalk Funland
• Ferry Terminal
• D.M.V.
• Day Camps
• Boys Girls Clubs
• Flea Markets

• Shopping Centers
• Hospitals
• Libraries
• Summer School
• State Service Center
• Nanticoke Riverfest

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Youth Mappers in Action!
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Youth Mappers in Action!
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What type of data was collected?
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Survey DemographicsGender
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Survey DemographicsAge
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Survey DemographicsEthnicity
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Results

• Survey Question 7
• What types of food beverage marketing
  influence you the most?
• T.V., Coupons, Product Packaging,
• Radio
• Toys, text messages, contests, billboards, and
  signs influenced people the least

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Results (cont.)

• Survey Question 9
• What kinds of messages influence you the most
  to purchase for yourself?
• Tastes good, healthy for you, and inexpensive
• These were also the top answers for question
  12, why people purchase foods for others.

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Results (cont.)

• Survey Question 14
• In purchasing foods for others, what factors
  influence you the most?
• Healthy, taste, price, and convenience
• Toys, product packaging, contests, and coupons
  did not easily influence people.

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Unhealthy ads found in Sussex County
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Healthy ads found in Sussex County
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Suggestions fromthe people of Sussex County

• There should be more ads for healthy foods than
  junk food.
• Put less sugar in all foods, especially snacks
  for kids.
• Advertise more healthy foods like fruits and
  vegetables.
• Emphasize natural and organic foods.

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Suggestions from the people of Sussex County

• Market healthy foods by using popular cartoon
  characters or celebrities.
• Start in schools, take out vending machines and
  have more education on healthy living.
• Have healthier options, like more places to buy
  healthy food on the go, and make healthy food
  less expensive.

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What did the Community Youth Mappers learn?

• Social skills
• How to deal with rejection
• Time management
• Organization
• Patience
• Writing scripts for informational video
• Other

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Questions or Comments?Thank you for
your time!
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Food and Beverage Marketing Video

• Written Directed by
• The Sussex County Youth Mappers