Ice Cream War

1
Ice Cream War

1. Major Hindrance for Ice Cream Sales
2. Major Players Unilever and Nestle
3. Changes in Competition Dryer
4. New Market Segment to Pursue Why?
5. Channel Strategy for the new market segment
6. Dryers competitive advantage
7. Dryer Our intent is to be the Frito-Lay of Ice
   Cream

2
Small Brand Hitch a Ride

1. Major Hindrance for Small Brands
2. How to overcome the hindrance?
3. Example Honest Tea Coke bottlers
4. What do small brands get?
5. What do Coke distributors get?
6. New development Distributor-developed brand
7. Key Takeaway Brand Store ? Success!

3
Customer Health Care

• Current Healthcare Delivery System
• Problems of the current system
• Business Model of a walk-in clinic
• Accessible and affordable health care 90
  satisfaction rate
• 4. Challenges for this idea
• Doctor Skepticism Resistance
• Recruiting Nurse Practitioners
• Customer Awareness
• State Regulation!

4
Wal-Mart To Expand In-Store Clinics

• 400 Clinics by year 2010
• Delivered by local health care practice
• Co-branding
• 3. No proven track record so far ? What do you
  think?
• - Pros Convenience and Cheap
• - Cons Can you trust them?

5
Move Over, Coke

1. Key Challenges for small guys
2. Describe Bikoffs Product Strategy
3. Describe Bikoffs Marketing Strategy
4. Describe Bikoffs Marketing Channel Strategy
5. Structure types of stores, intensity, level
6. Management support relationship

Positioning of vitaminwater
6
After the Sale is Over

1. Brand Ownership Change
2. What happened to existing distribution network of
   Vitaminwater?
3. What is the problem here?
4. How would you solve the problem?
5. Learning from the past Snapple

7
Beer Distributor Want More than Bud (WSJ article)

• A-Bs Dominance through exclusive distribution
• 100 Share of Mind
• 2. Impetus for change Consolidated Market to
  Fragmented Market ? More Demand for Craft beer
  and Import Beer
• A-B Distributors Sales Go Down ? Began carrying
  non A-B products.
• What really matters for beer distributors?

8
Ping Golf Club

• Through what type of channel intermediary are
  Ping Clubs being sold?
• What are key factors that drive Pings channel
  choice?
• What is the intensity of their distribution?
• How would you describe Pings channel
• Relationship management?

9
The Monster that Ate Hollywood

• Changes in Movie Studios
• Changes in Studios Competitive Strategy
• Changes due to alternative movie distribution
  channels channels, products, and markets
• Importance of Marketing vs. Movie Quality
• Effects of Those Changes on Movie Production,
  Distribution, and Exhibition