The Microbrew Revolution

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The Microbrew Revolution

• HRT 312

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Special thanks to

• The web sites of the companys mentioned,
  especially for their company history notes
• Realbeer.com for great links
• Beerhistory.com for the articles
• North American Guild of Beer Writers for links to
  the writers that provide this information
• The Institute for Brewing Studies and beertown.org

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Definitions

• Microbrewery - a brewery that produces less than
  15,000 barrels of beer per year
• 31 gallons 1 barrel
• 1 barrel 2 kegs (1/2 barrels)
• 15,000 barrels 17,600 hectoliters
• Brewpub - a restaurant-brewery that sells the
  majority of its beer on site

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Definitions

• Regional Brewery - a brewery with the capacity to
  brew between 15,000 and 2,000,000 barrels
• Regional Specialty Brewery an IBS definition
  referring to a regional-scale brewery whose
  flagship brand is an all-malt or specialty beer

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The Background

• 1919 1920 Among other products, brewing beer
  became illegal
• 1933 Commercial Brewing is again legal
• Home brewing of wine and/or beer should have been
  legalized as well
• However, and/or beer never made it into the
  Federal Register
• It was now okay to make wine at home, but not beer

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U.S. Microbrewing Industry

• 1969 Fritz Maytag takes ownership of the Anchor
  Brewing Co. in San Francisco, CA
• It is not obvious at the time, but a revolution
  has begun
• He brews high quality beer for non-main stream
  tastes
• What has been taking place to change the American
  palate for beer?

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U.S. History Highlights

• 1977 - the first ale is served in a new brewery
  in Sonoma, CA
• Jack McAuliffe's venture is short lived
• But the New Albion Brewery will become known as
  America's first "Micro Brewery", or "Craft
  Brewery
• 1978 Congress passes a bill repealing the the
  prohibition era law covering homebrew
• 1979 President Carter signs the bill into law

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U.S. Microbrewing Industry

• 1981 - Sierra Nevada Brewing Company is founded
  in Chico CA
• 1981 - Redhook Ale Brewery in Seattle, Washington
  opens
• The decision to open Redhook is based on two
  important factors
• The import beer market was growing nationwide
• The Pacific Northwest had the highest per capita
  draft-beer consumption in the country

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U.S. History Highlights

• 1982 - For the first time since prohibition, a
  brewery is allowed to open that not only sells
  its' beer at its' own bar on premises, but serves
  food to boot
• Bert Grant's Yakima Brewing and Malting Co., Inc.
• The Brew Pub is born
• 1983 - In January
• 51 brewing concerns are operating a total of 80
  breweries
• This is the low water mark for breweries in the
  20th century

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U.S. Microbrewing Industry

• 1983 - Mendocino Brewing Company
• Opens its Hopland Brewery on August 14th 1983
• The First Brewpub in California since Prohibition
  and the second in the U.S.
• Still in operation today

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U.S. Microbrewing Industry

• 1984
• 44 brewing concerns are operating a total of 83
  breweries
• Micro Breweries begin to spread
• 1984 - Jim Koch establishes the Boston Beer
  Company in April of 1985, the first 25 cases of
  Boston Lager are sold to a Boston bar
• 1984 Pyramid Brewing brews its first batch in
  Kalama, WA
• 1984 Widmer Bros. Brewing is founded in OR

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U.S. Microbrewing Industry

• 1985 St. Stans is founded in Modesto, CA
• 1986 Petes Brewing Company
• Pete Slosberg began brewing as a hobby back in
  1979
• Over the next several years Pete became more
  passionate about beer
• In 1986, Pete's Brewing Company was formed at
  Petes Wicked Ale is marketed

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U.S. Microbrewing Industry

• 1986 Lost Coast Brewing
• Idea is developed by Wendy Pound, a family and
  marriage counselor, and Barbara Groom, a
  pharmacist in Northern CA
• Lost Coast is currently a Regional Specialty
  Brewery in Eureka, CA
• 1986 Portland Brewing is founded in Oregon
  (currently a RSB)

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U.S. Microbrewing Industry

• 1986 - Upon receiving the first permit to be
  issued in twenty five years by the Commonwealth
  of Massachusetts to brew and package beer
  commercially
• The Harpoon Brewery began brewing
• They hold permit 1
• In 2000, Harpoon added a brewery in Vermont

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U.S. Microbrewing Industry

• 1987 - Full Sail brewery is founded in Hood
  River, Oregon (currently a RSB)
• 1987 Anderson Valley Brewing is founded in
  California (currently a RSB)
• 1988 North Coast Brewing opens in Fort Bragg,
  CA (currently a RSB)
• 1988 - Dan Gordon Dean Biersch open the first
  Gordon Biersch brewery restaurant in Palo Alto
  (currently a RSB)

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U.S. Microbrewing Industry

• 1989 - Rogue Ales Public House, Oregon,
  originally named the Bayfront Brewery, opened in
  May (currently a RSB)
• 1989 - The Pike Brewing Company was created

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U.S. Microbrewing Industry

• 1990 Sierra Nevada Brewing produces over 31,000
  barrels of beer
• The Sierra Nevada Brewery in Chico, CA becomes
  the first start-up microbrewery to break out of
  that classification
• Americas first Regional Specialty Brewery
• 1991 New Belgium Brewing caps its first
  bottles in Fort Collins, Colorado

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U.S. History Highlights

• 1995 Approximately 500 breweries are operating in
  the United States, and they are estimated to
  increase at a rate of 3 or 4 per week
• 1999 For the first time in history, each state
  has at least one operating brewery
• 1999 49 states have brewpubs

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U.S. History Highlights

• 2001 - 1,611 breweries, regional specialty
  breweries, microbreweries and brewpubs
• 2002 1,458 RSB, microbreweries, and brewpubs

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2002 U.S. Brewing Industry

• Dollar Volume 58.7 billion
• Jobs created by beer 1,662,800
• Wages created by beer 47.4 billion
• Taxes created by beer 27.5 billion
• Economic impact created by beer 144.5 billion
• includes business, personal
• and consumption taxes

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2003 Craft Beer Stats

• U.S. Breweries Operating in 2003
• 55 Regional Specialty Breweries
• 385 Microbreweries
• 986 Brewpubs
• 1,426 Total Craft Breweries
• 19 Large Breweries
• 20 Regional Breweries
• 1,465 Total U.S. Breweries