RECOMMENDED ELECTIVES

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RECOMMENDED ELECTIVES for Marketing Specialization
M A R K E T I N G
Marketing
Non-Marketing
INTERNATIONAL MARKETING ltMkt 381 Multinational
Marketing (pre BUS 312) Mgt 342 Multinational
Business Management Mgt 343 Comp Mgmt
Systems US Japan Sp 385 Culture
Communication Sp 386 Special Topics in Culture
Communication MARKETING MANAGEMENT Mkt 372
Marketing for New Ventures (pre BUS 312) Mgt 322
Fundamentals of Entrepreneurship ltMkt 381
Multinational Marketing (pre BUS 312) Mgt 341
Behavior in Organizations Mkt 411B Imagination,
Entrepreneurship and Mgt 342 Multinational
Business Management Business
Problem Solving (pre Jr standing Bus 312) Psy
250 Social Psychology MARKETING RESEARCH
TECHNOLOGY Mkt 362 Internet Marketing (pre Bus
311 BUS 312) Anth 370 Ethnographic Field
Techniques V cr Mkt 363 Customer Relationship
Management Psy 212 Survey of Research Methods
(pre Mkt 321 Bus 311) Psy 321
Experimental Psy Mkt 410 Software Tools in Mktg
(pre Bus 310 BUS 312) Psy 412 Indiv
Differences Measurements PROFESSIONAL
SELLING Mkt 351 Professional Selling (pre BUS
312) Anth 200 Cultural Anthropology Mkt 352
Sales Management (pre BUS 312) Anth 420
Communication Culture Com 340 Intercultural
Communication Com 350 Comm in Interpersonal
Relationships Sp 364 Persuasion PROMOTIONAL
MANAGEMENT Mkt 331 Marketing Communications
(pre BUS 312) Art 115 Introduction to
Two-Dimensional Composition Mkt 332 Integrated
Communication Campaigns Art 265 Design Studio 1
Art 265L Design Studio 1 Lab
(pre MKT 331 BUS 312) Mkt 362 Internet
Marketing (pre Bus 311 BUS 312) Com 331
Fundamentals of Visual Media Jour 320 Public
Relations RETAIL MANAGEMENT Mkt 341 Retailing
Management (pre BUS 312) APDM 301 Fashion
Forecasting/Mktg Mkt 351 Professional Selling
(pre BUS 312) APDM 371 Retail Buying and
Merchandising Mkt 352 Sales Management (pre
BUS 312) APDM 372 Manage Resources-Lead People
APDM 375 Merchandising Planning Control
HIGHLY RECOMMENDED Bus 395k Marketing
Internship senior class standing (89 credits)
and completion of at least one MKT course
Required 311 - Consumer Behavior, 321 -
Marketing Research, 391 - Marketing Strategies
(WI) Marketing Electives (pre Bus 312)
minimum two required Non-Mktg Electives may
satisfy the 15 credits of non-intro elective
(refer to BBA program sheet in OSAS, BusAd B101)
See current course catalog for pre-requisites
for non-marketing courses. Mkt 362, 363, 410
may also satisfy ITM technical elective for
MKT/ITM double majors ltMkt 381 also satisfies
IB requirement
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(minimum 15 Marketing Credit Hours)
Required Marketing Electives 311 -
Consumer Behavior 331 Marketing
Communications 321 - Marketing Research
332 Integrated Communication Campaigns 391 -
Marketing Strategies (Writing Intensive)
341 - Retailing Management 351 -
Professional Selling 352 Sales
Management Highly Recommended Elective
362 - Internet Marketing Bus 395k - Mktg
Internship (senior class standing
363 Customer Relationship Management
(89credits) completion of at least one MKT
course) 372 - Marketing For New
Ventures 381 - Multinational
Marketing (also satisfies IB requirement)
399 - Directed Reading Research Mkt
362, 363, 410 may also satisfy ITM
410 - Software Tools in
Marketing technical elective for MKT/ITM double
majors. 411B - Imagination,
Entrepreneurship and Business Problem Solving
M A R K E T I N G
Refer to Recommended Electives for
Marketing Specialization sheet. Mkt 391 is
taken in your graduating semester. (pre Bus
312, Mkt 311 Mkt 321) Bus 345 is taken in
your graduating semester. Prior to enrollment,
completion of all other business core courses IS
REQUIRED (Blaw 200, Bus 310, 311, 312, 313, 314,
and 315).
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SHIDLER COLLEGE OF BUSINESS UNDERGRADUATE MAJOR
IN MARKETING The Shidler College of Business
offers a Bachelor of Business Administration
degree (BBA) with a major in Marketing (MKT). In
the U.S. today, over 25 of all non-military
workers are involved in marketing activities.
These activities include such exciting and
dynamic fields as Sales, Advertising, Consumer
Behavior Research and Public Relations. If you
enjoy working with people, and if you're looking
for a career in the challenging world of
business, then a degree in Marketing may just be
the right one for you. Definition and Scope The
field of Marketing identifies customer needs and
wants and creates products and services to
satisfy those needs and wants. Therefore,
Marketers are involved in 1. Research,
finding out what people want and need 2.
Creation, developing new products 3.
Delivery, finding ways to get the products to
customers efficiently and effectively 4.
Communication, informing customers regarding new
and established products. Careers in
Marketing Described below are some of the major
fields in Marketing and examples of job positions
within each field. 1. Product/Brand
Management Product Manager, Brand Manager,
Packaging Specialist, Pricing Specialist,
Promotions Specialist. 2. Marketing
Communications Advertising, PR, Sales
Promotion Account Executive, Copywriter, Art or
Media Specialist, Media Buyer, PR Specialist,
Sales Promotion Design Management. 3.
Distribution Management Traffic or Distribution
Manager, Logistics Specialist. 4.
Marketing Research/Information Technology Marketi
ng Researcher, Marketing Information System
Manager, Consultant. 5. Professional
Selling Professional business to business
selling. Account, District, Regional, National
Sales Manager. 6. Retail
Management Buyer Department, Branch, Store
Manager Merchandiser Promotions Specialist.
7. Entrepreneurial Ventures Entrepreneurial
activity involving new ventures and critical role
of marketing. Revised 01/31/07