LEADING WITH TRUST

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LEADING WITH TRUST

• Presenter
• Tracy Finneman
• North Dakota Department of Commerce

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• WHY TRUST?
• 2005 Gallup Panel Study
• People Cant Be Trusted
• 11,849 adults in U.S.
• 55 said you cant be too careful in
  trusting other people, groups and institutions.

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• WHY TRUST?
• 2008 Annual Gallup Poll
• Confidence in Institutions
• Most confidence in the military, small
  business and the police (71, 60, 58
  respectively).
• Least confidence Congress, HMOs and big
  business (12, 13, 20 respectively).

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• WHY TRUST?
• 2009 Edelman Trust Barometer
• 4,475 informed publics.
• 91 bought product or service
• from a company they trusted.
• 77 refused to buy a product
• or service from a distrusted company.

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High Cost of Low Trust When Trust is UP Speed
is UP Cost is DOWN. When Trust is DOWN Speed
is DOWN Cost is UP.
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Resources www.speedoftrust.com www.whotrustsyou.c
om www.edelman.com/trust www.iabc.com/rf/reports.h
tm
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Contact Information

• Tracy Finneman, 701-328-5352
• tfinneman_at_nd.gov
• Join me on LinkedIn, Facebook and Twitter

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