KTSW Program Producer Orientation June 1, 2006

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KTSW Program Producer OrientationJune 1, 2006
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Heightened Expectations

• Because you are the veterans at KTSW, we have
  higher expectations of you
• Exemplary behavior
• Serving as a good example
• Less tolerance for
• Mistakes, rule breaking
• Sloppy show prep
• Objectionable behavior
• Poor programming choices

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Who owns KTSW?Why does KTSW exist?

• The Board of Regents of the TX State University
  System holds KTSWs license
• KTSW exists to
• Serve as an academic laboratory
• Offer a variety of training opportunities for TX
  State students
• Produce professional quality programming for our
  listeners and city of license
• Expose our audience to a diverse range of music

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Who cares about what we do?

• University Administration
• University Faculty
• Alumni
• Student Government
• Community
• Community Leaders

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Who cares about what we do?

• Underwriters
• Local Newspapers
• Elected Representatives
• Commercial Broadcasters in the Area
• Listeners

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KTSW Organization Chart
General Manager
Station Manager
Technical Director
IS Manager
Webmaster
Sales Director
Office Manager
Work Study
Assistant TD
Account Executives
Programming Director
Production Director
News Director
Sports Director
Music Director
Asst. Programming Director
Asst. Music Director
Asst. Production Director
Asst. News Director
Asst. Sports Director
Production Assistants
DJs
Music Editors
IPI Director
Sports Talent
Program Producers
Reporters
Board Operators
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KTSW Office

• The KTSW offices and studios are not computer
  labs if you need a computer, go to one of the
  many labs on campus

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Control Room Computers

• Control room computers are to be used to access
  information that will add to your program
• Control room computers are not for checking your
  personal email accounts
• Do not open attachments!!
• Do not Instant Message!!

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Station Housekeeping

• Since many visitors come into our station, it is
  important to keep the facilities, studios and
  offices neat and attractive. Trashy work areas
  also demonstrate poor personal habits and a lack
  of respect for the next person who will be using
  the area. Please tidy up the control room before
  leaving. Return all materials to their proper
  place. Keep it neat!

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On-Air Expectations

• All on-air staff expected to comply with station
  policies, including airing of scheduled events
• All on-air staff report to Program Director
• All on-air staff will attend monthly all-staff
  meetings

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Studios

• No food
• No drinks
• No alcohol in your possession or in your system
• You are allowed to have non-alcoholic drinks in
  the hallway
• No drugs
• No drugs in your possession or in your system
• No visitors

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Attendance

• Arrive 15 minutes before airshift
• If running late, notify DJ on duty
• If you are leaving and there is no replacement
  DJ, be sure system is put in Auto wait long
  enough to be sure system is in Auto!
• If you will be absent, notify PD in any case,
  try to get a member of the staff to cover your
  shift let PD know who will be taking over for
  you.

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Station Log

• Official record for the FCC
• Sign first name and last initial and the time you
  are on the air this is the first thing you
  should do when you arrive at the studio
• Put only one name on log for each shift
• Do not use on-air names, nicknames

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Station Log

• Make entries in blue or black ink
• If you make an error on the log, dont scribble
  it out draw a line through it, initial it, and
  then add the correct entry
• Dont use log for scratch paper, jotting down
  requests, etc.

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Station Identification

• FCC requires station ID hourly as close to the
  top of the hour as possible
• Legal ID consists of call letters, followed by
  City of license -- KTSW, San Marcos
• Failure to give Legal ID could result in 1000
  fine! And your automatic suspension from the
  KTSW airwaves!!

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Station Identification

• You are required to ID the station in some way
  every time you open the mic,
• i.e. 89-9 KTSW The Other Side of Radio the
  official radio station of Texas State KTSW and
  so on
• Vary the way you ID the stationMake it
  interesting for you and your listeners!

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Levels
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Responsibility for Program

• All people involved with your program/show are
  responsible for every facet of the program, i.e.
  being present for your shift, arriving on time,
  program material, what is said on the air, promos
  being read, Underwriting/PSAs/Promos being aired,
  and so on

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Adding to your show

• To add to the quality of your show
• Produce top of the hour IDs
• Record shotguns, bumpers, liners
• Creating fliers to promote your show on/off
  campus
• You are required to produce one 30-second promo
  for your show

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What do I do during breaks?

• A break is when you break into format/music to
  talk, play underwriting, promos, PSAs, etc.
• While we dont have a standard format for breaks,
  we do have guidelines to assist you as you are
  learning how to be a dj

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Break Guidelines

• A typical break proceeds this way
• Coming out of music, back announce all music that
  was played since the last break
• Plug/fore announce a few tunes coming up in the
  next set of music if youre giving away tickets,
  etc., mention that too!
• Read Live Copy
• Play underwriting, promos, PSAs from the
  automation system
• Use a shotgun or live drop to go back into music

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Break Guidelines

• Pay attention! Dont let the underwriting,
  promos and PSAs play before you talk automation
  system should be in manual
• Dont forget to ID the station somewhere in your
  patter

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Mixing music

• Playing sequential tracks from a CD or an IPOD is
  not good radio!
• Good radio comes from the proper mix of the
  appropriate music using
• Crossfades
• Segues
• Up ramps/down ramps - talking over the beginning
  and end of songs

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Back/Fore Announcing

• One of the biggest gripes radio listeners have is
  that announcers dont tell them what songs they
  have just played
• Tell your listeners what you have just
  playedback announcing--and what is coming
  upfore announcing

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Weather Forecasts

• You are required to do one weather forecast per
  hour, going into or coming out of the 30 break
• Weather forecasts can be found at
  http//metrosource.metronetworks.com or at
  www.weather.com current temps at
  www.weather.com.
• User name MAKER Password 6689
• Click on Weather heading, scroll to Zone
  Forecast, and find San Marcos forecast

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Weather Forecasts

• Summarize the forecast, make it conversational
• Partly cloudy some clouds, lots of sun
• High low to mid 80s 83 upper 90s 98
• Skip degrees
• Only mention winds when they are significant,
  i.e. Wind Lake Advisory, above 15-20 mph
• Get current temps from metrosource website or
  weather.com
• Forecasts update every 4-6 hours

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KTSW Live Copy

• The Scott automation system allows us to post
  Live Copy that can be brought up on the
  automation system screen
• You will read copy at least 4 times during a
  2-hour airshift
• Pre-read the copy and try to put it in your own
  words
• Live copy is to be read during all airshifts

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Emergency Alert System

• EAS for national, state and local information
  related to safety of citizens
• EAS set for automatic override
• EAS logged automatically downstairs
• EAS book in Control Room for national alerts,
  includes envelope of code words
• Training -- Manual test of EAS

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San Marcos Emergency Alert System

• The City of San Marcos has an emergency alert
  system that they can activate in the case of
  severe weather, traffic accidents, etc.
• If an emergency occurs during your airshift, you
  will be contacted on the hotline by someone from
  the San Marcos emergency management office

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San Marcos Emergency Alert System

• Depending on the severity of the emergency, you
  may be asked to briefly interrupt or totally
  preempt programming
• The emergency alert system allows SM emergency
  alert officials to play a pre-recorded message or
  to broadcast live
• In case of SM emergency, follow the protocol,
  which will be posted in the studio asap

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San Marcos Emergency Alert System

• The SM Emergency Alert System will interrupt
  normal KTSW programming
• You will be trained on operation of the SM
  emergency alert system as soon as it is fully
  functional and the protocol has been finalized

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Amber Alert System

• If the Amber Alert System is activated, you will
  be asked to make an announcements at regular
  intervals15/30/60 minutesregarding a child who
  may have been abducted
• The information will be provided by the GM, SM,
  PD or other staff member

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Using the Telephone

• Calls to transmitter are to be made on the
  hotline, otherwise keep it open for incoming
  calls
• PIN number for long distance calls to transmitter
  is posted in studio
• Answer the hotline immediately
• Answer request line only when it would not
  interfere with your performance
• Do not make personal calls during a shift

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Using the Telephone

• You are not required to log long distance calls
  made to the transmitter
• All other long distance calls should be logged
• Personal long distance calls are not allowed

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Broadcasting Telephone Calls

• FCC rules require prior permission before
  recording or putting a caller on the air live
• Texas law permits recording if one party gives
  permission, but not applicable to broadcast calls

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Definition of Emergency

• An emergency is any event disrupting programming
  that requires immediate action on the part of
  KTSW personnel.

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What To Do?

• Transmitter problem -- Program Director
• Studio problem -- Program Director
• Computer failure -- IS Manager
• DJ fails to show -- Program Director

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DMCA Content Restrictions

• No interactivity - Program cannot be created for
  the user. Requested songs not played within the
  hour or at a specified time.
• No advance notice (published) of music, unless
  the format is classical and you have a history,
  prior to 1998 of doing it.
• Archived programs must be at least 5 hours long
  and not available for more than 2 weeks.

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DMCA Content Restrictions

• Webcasters must identify, in written text, the
  song title, album title and artist.

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DMCA Content Restrictions

• No more than 3 songs in a two hour period from
  the same album/CD
• No more than 2 songs in a row from the same
  album/CD
• No more than 4 songs in a two hour period from
  the same artist or box set
• No more than 3 more than three songs in a row
  from the same artist

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Discrepancy Reports

• When there are problems, fill out discrepancy
  reports
• Describe the problem in detail
• Place completed discrepancy reports in box in
  back of control room

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Studio Security

• No visitors allowed
• Do not prop open doors
• If youre assigned to an after hours shift, make
  certain outside doors are locked behind you when
  you enter the building
• Do not loan your card to anyone else
• Bobcat Bobbies provide escort services for after
  hours shifts (245-2805)

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Payola and Plugola

• Payola paid to play without revealing to
  management or listeners
• Plugola unpaid on-air promotion of event in
  which staff person has financial interest without
  revealing to management or listeners

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On-Air Giveaways

• We will have a lots of tickets this summer!
• All on-air giveawaystickets, CDs, posters, and
  so onmust be cleared with the Program Director
• Failure to clear giveaways with the PD will
  result in an automatic 1-week suspension and
  review of your employment at KTSW

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Open Microphone

• Assume the microphone is open at all times
• Never say anything in the studio that you would
  not want to go on the air

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Use of Headphones

• Use your own headphones -- closed ear with
  standard 1/4 phone plug
• Wear headphones whenever the microphone is open
• Never say anything aloud when you have headphones
  off and hear nothing in loudspeaker system

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On-Air Performance Tips

• Stand up, mic at 45-degree angle
• Learn to watch VU meters and adjust mic level as
  necessary

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On-Air Performance Tips

• Relax, slow down, dont get in a hurry
• Speak naturally
• Find and eliminate crutch phrases
• Minimize regionalism accents
• Change emphasis on things you say over and over,
  i.e. station name
• Avoid same pattern of speech

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On-Air Performance Tips

• Practice tongue twisters
• Drink water, not carbonated beverages
• Coming in and out of music, adjust pace to match
  the music
• Pause in delivery for emphasis
• Sell call letters instead of just saying them
  because you have to

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On-Air Dos

• Do ID KTSW every time you open the mic
• Do keep variety in your on-air presentation
• Do put a smile in your voice
• Do sound like youre interested in what youre
  doing

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On-Air Donts

• Dont front announce or back announce music sets
  the same way, i.e. before that, and before
  that
• Dont say well be back after these messages or
  back after these commercials
• Dont say I only have one hour to go
• Dont bore the audience

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Relating to the Audience

• Be topical
• Be informed about what is happening on this
  campus and in the community
• Make certain it is of interest to target audience
• Keep it short, the audience is here for the music

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Ask yourself

• Am I doing this for myself or for my audience?
• If I were a listener, would my program be
  interesting to me?
• What can I do to make my show more interesting,
  both to myself and my listeners?

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Relating to the Music

• Stay informed
• Trade publications available in station office
• CMJ
• Research online

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Editorial Comments

• Editorial comments prohibited
• Negative comments about music
• Negative comments about station or staff
• Promotion of commercial enterprises or
  noncommercial events not on computer log
• Personal observations or autobiographical boredom

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Content Prohibitions

• KTSW prohibits the broadcast of obscene or
  indecent material at any time. To be obscene, the
  program content must meet all three of the
  following guidelines
• An average person, applying contemporary
  community standards, must find that the material,
  as a whole, appeals to the prurient interest, and
• the material must depict or describe, in a
  patently offensive way, sexual conduct
  specifically defined by the applicable state law
  and
• the material, taken as a whole, must lack serious
  literary, artistic, political or scientific
  value.
• The Federal Communications Commission defines
  indecency as "language or material that depicts
  or describes, in terms patently offensive as
  measured by contemporary community standards for
  the broadcast medium, sexual or excretory
  activities or organs."

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Problem Term Examples
Pussy
Kick Ass
Dick
Cunt
Shit
Boobs
Bitch
Fuck
Piss
Kill the president
Tits
Pissed Off
Ass
Asshole
Whore
Cock
Butthole
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If something happens

• 1st offensewritten warning, sit down meeting
  with the PD
• 2nd offenseautomatic suspension with review of
  employment sit down with PD/SM/GM possible
  termination
• In cases of a blatant violation of the rules,
  KTSW management reserves the right to
  automatically terminate any staff member

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KTSW Online Manual

• http//www.ktsw.net/manual

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Card Swipe System

• If you do not have your BobcatCard swiped into
  the card swipe system, leave the card today or
  drop it off by 10 a.m. Tuesday morning.
• Cards will be available as soon as possible after
  that, probably by early afternoon

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All Staff Meetings

• These are mandatory meetings! Roll is taken at
  all meetings.
• Typically the first Thursday of any month
• Summer 2006 All Staff Meeting Schedule
• Thursday, July 6

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Attention!!

• --Program Producers--
• Before you leave today, write a 3-4 sentence
  promo describing your show for Live Copy

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Attention!!

• KTSW Staff
• If you are a member of an organization, or
  know of an organization having an event,
  activity, etc., get the info to the Program
  Director and we will promote it!

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That's All, Folks!