The Scan Whats New, Whats Next

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The ScanWhats New, Whats Next

• The 2003 OCLC Environmental Scan

Cathy De RosaVP Marketing and Library Services
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Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
3

Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
4
Scan Stats - Summary

• Print copies in circulation 4,000
• Visits to the Environmental Scan site 15,000
• Downloads from the site 4,500

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Scan Stats - Summary

• Print copies in circulation 4,000
• Visits to the Environmental Scan site 15,000
• Downloads from the site 4,500
• OCLC lead discussions participants 1,000
• Press articles and mentions 50
• Links to the Scan site 100

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Scan Stats - Summary

• Print copies in circulation 4,000
• Visits to the Environmental Scan site 15,000
• Downloads from the site 4,500
• OCLC lead discussions participants 1,000
• Press articles and mentions 50
• Links to the Scan site 100

Discussions shaped by the scan?
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A Worldwide discussion
Web order distribution
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A Worldwide discussion
Web order distribution

• Netherlands
• New Zealand
• Norway
• Qatar
• Singapore
• Saudi Arabia
• Spain
• Switzerland
• United Kingdom
• Unites States (80)

Australia Canada (14) Germany Hong
Kong Iceland Ireland Indonesia Japan Korea Lebanon

630 Institutions 1,900 Copies
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Broad community discussion
Web orders by type of institution and entity
Libraries National Academic Public
Corporate Government Law and Law School
Technical School Community College Theology
Military Special
Corporations ASPs Publishers
Booksellers Archives Foundations Consultants Jour
nalists Individuals
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The Web experience
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Site Stats
Visits
Average visits per day 114Average visit
length 9 minutesVisits from outside US
16Repeat visitors 10
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Press Reviews and Community Links
25 Feature Articles 22 mentions100
links to the scan site
A MUST SEE for all librarians!
-- User Education Resources for Librarians, May
2004
"If we could just get a clearer picture of the
trends looming on the horizon, we'd be better
equipped to make good decisions today. Our
colleagues at OCLC help by sharing their view of
the future in The 2003 OCLC Environmental Scan
Pattern Recognition.
-- American Libraries, April 2004
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World Wide Community Links
An Italian wholesaler of books and databases for
libraries
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World Wide Community Links
A continuing education site in Germany
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World Wide Community Links
A Chinese National Science Digital Library site
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Sourcing
www.oclc.org/membership/escan
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Alternative Sourcing
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A Review?
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Discussion Sessions
A broad discussion
Library Boards
Faculty
Library School Students
Business Leaders
Preservationists
Library Directors
Students
State and National Library Directors
Department Heads
Press
Patrons
Public, Academic, Special Librarians
Government Librarians
Special Librarians
Library Network Directors
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Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
21
Pattern recognition

• What we conceive about our business is not
  sufficient to fully understand all the effects
  that are actually happening in and around our
  businessWe are completely unable to perceive
  all the dynamics
• Our accumulation of, and intense focus on, our
  knowledge controls what we believe.
• And what we believe controls what we are able to
  see.
• What havent you noticed lately?
• Mark Federman, University of Toronto

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Food for Thought
Social
Technical
Economic
Research learning
35 group discussions,1,000 participants
Library
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Internet search answer
Social landscape
NASA Quest Pregunte a un expero Schools Online
Project ScienceLine Scientific-American Ask the
Expert Ammdoc.com Buscamed Eclevelandclinic.com Ec
onsults.partners.org Enviar pregunta Expertdoc.net
Findcancerexperts.com Go Ask Alice Mdexpert.com P
hysician referral center Poser une
question Pregunte a RxExpress Ask Joan of
Art National Museum of Art Reference Desk Ask
Made iVillage AskLISA Laboratorio de estudos
urbanos
Abuzz Advice Trader Answers.com Ask An Expert
Sources.com AskERIC AskJeevesAskVRD.org Ask the
Old Buzzard CNNs Ask an Expert Page Consejos
practicos Google Answers Internet Public Library
Ask A Question Keen.com Pregunta a los
expertos Taxcafe Wondir Ask Auntie
Nolo AskBAR Experts.com Poser un
question Ask-A-Geologist As Ask Volcanologist Ask
Dr. Math Ask Dr. Universe Ask Shamu How Things
Work MAD Scientist Network
Social landscape
OCLC compiled from various sources (August 2003)
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Internet search answer
Social landscape
NASA Quest Pregunte a un expero Schools Online
Project ScienceLine Scientific-American Ask the
Expert Ammdoc.com Buscamed Eclevelandclinic.com Ec
onsults.partners.org Enviar pregunta Expertdoc.net
Findcancerexperts.com Go Ask Alice Mdexpert.com P
hysician referral center Poser une
question Pregunte a RxExpress Ask Joan of
Art National Museum of Art Reference Desk Ask
Made iVillage AskLISA Laboratorio de estudos
urbanos
Abuzz Advice Trader Answers.com Ask An Expert
Sources.com AskERIC AskJeevesAskVRD.org Ask the
Old Buzzard CNNs Ask an Expert Page Consejos
practicos Google Answers Internet Public Library
Ask A Question Keen.com Pregunta a los
expertos Taxcafe Wondir Ask Auntie
Nolo AskBAR Experts.com Poser un
question Ask-A-Geologist As Ask Volcanologist Ask
Dr. Math Ask Dr. Universe Ask Shamu How Things
Work MAD Scientist Network
Social landscape
OCLC compiled from various sources (Updated
April, 2004)
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Branded Information
Social landscape
Social landscape
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Branded Reference
Social landscape
Social landscape
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Branding Professions
Social landscape
Libraries should look for new ways to increase
their exposure in the burgeoning Google
environment. - electronic archivist
Social landscape
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Anatomyof a gamer
Social landscape

• Compete
• Collaborate
• Create

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Anatomyof a gamer
Social landscape

• Compete
• Collaborate
• Create

I had no idea.Are you sure?What does this
mean?This will change everything !
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Moving MicroContent
Social landscape
OCLC compiled from various sources - 2003)
http//search.yahoo.com/top2003
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MegaTrends?
Social landscape
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MegaTrends?
Social landscape
I was delighted to read about this in the scan.
Librarians do not much comment on huge paradigm
shifts and this is one! I tried to get a
discussion going on the topic and couldnt.
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Enriching Metadata
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MegaTrends?
Social landscape
OCLC compiled from various sources (August
2003) http//search.yahoo.com/top2003
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Social landscape
What havent you noticed lately?
I havent been asked about any of these - have
you?
OCLC compiled from various sources (August
2003) http//search.yahoo.com/top2003
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Food for Thought
Social
Technical
Economic
Research learning
35 group discussions,1,000 participants
Library
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Economic landscape

• Funding the public good

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Economic landscape

• Funding the public good

More and more we are being asked for our ROI.
and the old metrics arent good enough we need
new ones.
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Economic landscape

• Funding the public good

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Economic landscape

• Funding the public good

Users do not have to place a value on what they
are consuming. If a (specific) library service
was costed and made available to a user at a
cost users would effectively vote for what they
want.
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Food for Thought
Social
Technical
Economic
Research learning
35 group discussions,1,000 participants
Library
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A frantic drive to bring structure to
unstructured data
Technology landscape
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A frantic drive to bringstructure to
unstructured data
Technology landscape

• Google is just brute force to solve the find
  problem. Automatic Data Categorization
  moving us from the search to the smart find

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Technology landscape
Do we have to catalog everything? I dont
think so, but I cant get anyone else to listen.
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The high school student
Technology landscape
The technology I want most is a PDA device
that contains all the information I need to do my
work. High School Student
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Location, location, location
Technology landscape
The technology I want most is a PDA device that
contains all the information I need to do my
work. High School Student
Its just a fad. Librarian
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Location, location, location
Technology landscape
The technology I want most is a PDA device that
contains all the information I need to do my
work. High School Student
Its just a fad. Librarian
Lets get our catalogs on the PDA - tomorrow.
Librarian (sitting next to librarian quoted
above)
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Food for Thought
Social
Technical
Economic
Research learning
35 group discussions,1,000 participants
Library
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Learning for life
Research learning landscape

• Learning center
• Equalizing access
• Communitymemory
• A third place
• Social exchange and cohesion

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A Third Place
Research learning landscape
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My Third Place
Research learning landscape
My third place is the drug store. Sometimes I
just have to go there to find a place to think.I
can spend 75 on Q-Tips and it makes me feel
better.
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Their Third Place
Research learning landscape
Many of my patrons tell me the library is their
third place, isnt this wonderful!
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Their Third Place
Research learning landscape
My taxpayers will not fund a third place. They
tell me that Borders already fills that role.
Do something that you uniquely do!
Many of my patron tell me the library is their
third place, isnt this wonderful!
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Scholarly information flow
Research learning landscape
Now
discovery, harvesting
discovery, linking, embedding
Aggregators
harvesting
Data analysis, transformation, mining, modeling
Learning object creation, reuse
deposit, self archiving
deposit, self archiving
Researchand e-science
Learning teaching
Repositories
Data creation, capture and gathering, lab
experiments fieldwork, surveys, grids media
Courses, modules, learning management systems,
learning portals
validation
discovery, linking, embedding
publish, discovery
peer-reviewed journals
Conferences, abstracting and indexing services,
etc.
OCLC Research (August 2003)
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Scholarly information flow
Research learning landscape
Culture Crash
The technology is the easy part. There are some
robust commercial solutions available today that
can solve the technical problem. The problem is
the culture. Can you provide a future picture
for that?
discovery, harvesting
discovery, linking, embedding
Aggregators
harvesting
Data analysis, transformation, mining, modeling
Learning object creation, reuse
deposit, self archiving
deposit, self archiving
Researchand e-science
Learning teaching
Repositories
Data creation, capture and gathering, lab
experiments fieldwork, surveys, grids media
Courses, modules, learning management systems,
learning portals
validation
discovery, linking, embedding
publish, discovery
peer-reviewed journals
Conferences, abstracting and indexing services,
etc.
OCLC Research (August 2003)
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Scholarly information flow
Research learning landscape
Culture Crash
The technology is the easy part. There are some
robust commercial solutions available today that
can solve the technical problem. The problem is
the culture. Can you provide a future picture
for that?
discovery, harvesting
discovery, linking, embedding
Aggregators
harvesting
Data analysis, transformation, mining, modeling
Learning object creation, reuse
deposit, self archiving
deposit, self archiving
Researchand e-science
Learning teaching
Repositories
Data creation, capture and gathering, lab
experiments fieldwork, surveys, grids media
Courses, modules, learning management systems,
learning portals
validation
discovery, linking, embedding
publish, discovery
peer-reviewed journals
Conferences, abstracting and indexing services,
etc.
OCLC Research (August 2003)
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Food for Thought
Social
Technical
Economic
Research learning
35 group discussions,1,000 participants
Library
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Meeting the User
Librarian yearns to see more of the Information
Consumer . Librarian tries to be more
accommodating. But while Librarian was busy
sprucing up the library home page moving things
from here to there and recovering the worn
upholstery Information Consumer has been
hanging out at the Information Mall
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The Struggle
This behavior is just not correct, we HAVE to
find a way to get kids to understand what good
information is and it isnt on Google!
Patrons may not want to use our services, but
they have to. We might not like going to the
dentist, but we have to go just the same.
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Location, location, location
Why are we concentrating so hard on our home
pages where should our virtual attention be?
What sites (resources) are the users going to and
when?Its not our library home page.
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Serendipity
Library landscape
I like to go to the library and just sit on the
floor to see whats new Im not sure what Im
looking for, but Ill know it when I SEE it. -
Baby boomer
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Virtual Serendipity
Library landscape
I like to go to the library and just sit on the
floor to see whats new Im not sure what Im
looking for, but Ill know it when I SEE it. -
Baby boomer
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Trends implications
OCLC
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Three dominant patterns

• Pattern 1 Decrease in guided access to
  content
• Pattern 2 Disaggregation and displacement
• Pattern 3 Collaboration and context

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Users view of the infosphere
Web Content
Published Content
Special Collections
Institutional Content
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Users view of disaggregation
Institutional Content
Web Content
Special Collections
Published Content
Published Content
Special Collections
Institutional Content
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Libraries in the infosphere 2003
Institutional Content
Web Content
Published Content
Special Collections
Published Content
Special Collections
Institutional Content
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Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
69
Meeting the User
OCLC, stop designing for the library profession
go to the end user.
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Meeting the User
If the Cooperative believes in self-service, why
not let the information consumer fulfill a
request directly from the Google Open WorldCat
record why is there a middle ILL request step?
Just do it.
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Setting the Course
You said the report was originally created for
the Board of Trustees retreat. What were the
strategies that resulted from the retreat?
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Trends OCLC Strategies

• Open WorldCat (infosphere)
• FRBR (find, not search)
• Virtual Reference (meet the user)
• Digital programs and applications (access)
• Open source (collaboration)
• Web services (meet the user)
• A Worldwide Cooperative
• Research (hype to hope to here)
• Advocacy (marketing to info consumer)

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Open WorldCat Architecture
Common services xISBN, FRBR views, adapting to
low precision searching
Common content Geo-locator database, holdings,
ILL policies, Institution and user profiles
Content services WorldCat and additional
collections added to WorldCatLibraries domain
The User
Application services authentication and
presentation
Presentation services Google, Other Search
Engines, Book Vendors
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Open WorldCat Architecture
Common services
NetLibrary ebook
Common Content
Im looking for something through my librarys
portal.
Wow! I have the ebook on my desktop!
Content services
Application services
The User
Presentation services
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Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
76
(No Transcript)
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IFLA
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ALA Symposium
Beyond the Horizon, Information Trends in Context
Join Cindy Cunningham, Director of Cataloging,
Corbis and formerly of Amazon.com, and Daniel
Chudnov, Yale Center for Medical Informatics,for
a spirited discussion of where we go next as
an information community, based on practical
issues raised by the OCLC Environmental Scan.
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Under Construction
Scan Blog http//scanblog.blogspot.com

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Under Consideration
A SparkFest
The PremiseGather out-of-the-box
thinkerslibrarians, gamers, geeks, seniorsfor a
two-day workshop to spark creative solutions to
specific issuesThe StatusDiscussions and
planning sessions
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Members Council Agenda 2005
Primary theme
Pattern Recognition Moving Libraries Beyond
their Comfort Zones
Members Council delegates will - explore in
greater depth the significant issues and
next trends - focus on the information
consumer - advise OCLC on innovation
groundbreaking initiatives/services/products
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Son of Scan - 2005
Themes Focus
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Tonights Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Your Comments,Reactions Recommendations
Advocacy 2005
84
(No Transcript)
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No acronyms please
We recently hired several professional staff
members who did not have a library education or
background. We found the Scan to be a very
useful tool for helping these new staff
understand the issues we face. Library
Director, Scotland
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OCLC Advertising FY 2005
Advocacy and Branding
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OCLC Advertising FY 2005
Advocacy and Branding
Potential media outlets
Public GoverningCouncil of State
GovernmentsHigher Education and National
Affairs National Endowment for the Arts
National Endowment for the Humanities
Academic Chronicle of Higher EducationUniversit
y BusinessHigher Education and National
AffairsAcademeModern Language
AssociationAmerican Association of University
Administrators
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Discussion
Scanning the Scan
Whats OCLC doing?
Discussions Great Ideas
Whats Next?
Comments,Reactions Recommendations
Advocacy 2005
89
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