Desktop Publishing Design Techniques

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Desktop Publishing Design Techniques

• December 24, 2009

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Design Techniques

• Keeps their Attention with
• COLOR
• Graphics
• Text

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COLOR consistency

• COLORs
• heighten realism
• point out differences and similarities
• create an emotional response LOVE

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Color Usage

• No more than THREE if possible. Use a theme
• Stick to the same color throughout

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Graphics/Illustrations

• Use Clipart/Picture whenever appropriate to add
  power to text
• Clipart reduces misconceptions
• The Red Car

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Graphics

• Clip art needs to be relevant
• dont use a pig in a brochure in an FBLA event

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White Space

• Blank space directs attention of reader to
  specific text
• Avoid to much CLUTTER
• The gutter between two columns of text is good
  white space