NAA Circulation Federation

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NAA Circulation Federation 2006 Priority
Initiatives Projects
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NAA Circulation Federation
2005 Priority Projects

• Subscriber Acquisition
• Sustaining Single-Copy Sales Through Partnerships
• Single Copy Research 2005 Consumer
  Buyer Study
• Circulation Facts, Figures Logic 05
• Managing for ABC Compliance
• Insert Process Improvement Initiative
• Recruitment and Retention of Circulation Talent
• The Future of Circulation

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NAA Circulation Federation 2006 Priority
Projects

• Priority Initiatives
• Audience Metrics
• Retention initiatives
• Legal issues
• Circulation Talent/Leadership Development
• Promotion ROI

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Audience Metrics

• Aggregated audienceReadership Online Niche
  products
• Define newspapers footprint
• Set standard guidelines
• Communicate new metrics

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Retention Initiatives

• Best practices Acquisition, developing
  relationships, increasing value
• Targeting resources At risk, long term loyal,
  high risk
• Demand based pricing

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Legal Issues

• Independent Contractors
• External factors
• Risk assessment

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Developing Circulation Talent

• Future of Circulation Defined key areas of
  expertise
• Finding raw talent
• Match with necessary skill sets

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Promotion ROI

• Best practices newspapers/similar industries
• Monetize CPU?
• Balance brand building vs. impulse buy
• Cross department project w/MDP

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NAA Circulation Federation 2006 Priority
Projects

• Projects Committees
• Nominating
• Membership
• 2007 Marketing Conference
• Future Leaders
• Sales Exec. of the Year
• Carrier of the Year
• Communications
• ACME Awards
• Sectional Summit
• Single Copy
• Future of Circulation
• 2007 Facts, Figures Logic
• Call Center

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Sectional Summit

• Tie date to annual conference
• Working session Web development, conference
  planning etc.
• NAA expertise

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NAA Circulation Federation Membership Information

• OPTIMIZE YOUR KNOWLEDGE With NAA Federation
  Benefits!
• Newsletters
• E-Forums
• Networking Directory 
• Award-Winning Ideas
• Peer Referral
• Speaker Handouts
• Presstime
• Newspaper Marketing Magazine
• NAA Webinars
• Free Publications
• NAA Federation Conferences

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NAA Circulation Federation 2006 Priority
Projects
Thank You.