Brand Chhattisgarh

1
Brand Chhattisgarh!
2
Brand India
3
National Media

• Awareness outside is too much focused on Naxalism
• No significant and effective branding done yet

4
(No Transcript)
5
Situation analysis

• Perceptions of Chhattisgarh among outsiders in
  India A short Video

6
The Challenge
7
The Media
8

• Projection in the media largely negative
• Mainstream media has not shown the state in very
  positive light
• Highlighted only problems and the achievements
  have been ignored
• Potential of the state not explored by the media
  at all

9

• Strong and stable Government
• Stable government means freedom to implement
  rules and policies faster
• E-governance, alternative energy, surplus power
• - Does INDIA know?

10
(No Transcript)
11
Action Plan
12
Chalo Chhattisgarh

• Every state needs one banner to unite under
• Chalo Chhattisgarh embodies the idea perfectly as
  it brings together everyone under one common
  umbrella and then pushes on
• Also connects with the language press and media
  in a better way as it brings the local flavor in
• Aims to rally public opinion (in other states of
  India and abroad- NRIs from Chhattisgarh) as
  regards the opportunities the state represents

13
Global Positioning of the campaign

• Chhattisgarh Calling!
• An inspirational call to the hearts and minds of
  people, especially investors, showcasing the fact
  the state is NOT an appendage of the Bimaru
  belt but a dynamic, vibrant and forward looking
  state, raring to progress.

14
Vision

• Building upon the foundations to become the next
  economic and political powerhouse in the nation.
• Power-FULL Chhattisgarh to become a symbol of its
  status as a power surplus state.
• Focus on strengths potentials in energy,
  herbal, agri-business, natural mineral
  resources, skills, tourism
• New Raipur as a success

15
The first step.. I am CG

• Individual success stories need to be told in
  specific sections of Media Strategic Media
  Relations Program

16
Media and more
17
Tourism
18
(No Transcript)
19
The New Chhattisgarhi Youth
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
Impact

• Industry wise
• Gives confidence to investor-friendly policies
• Good relations with the industry

26
Impact

• On the masses
• Trusted face
• Peoples interest protected first
• Nationalist in attitude, global in approach

27
The final outcome

• The new branding and positioning of the state
  will ensure high visibility and give the state
• Positive media attention
• Investor attention
• Goodwill generation
• Long term partnerships and associations

28
(No Transcript)
29
Creating Brand Chhattisgarh Countdown Starts
30
The questions