Title: Brand Management
1BRAND MANAGEMENT
2What is BRAND
A brand is viewed as being synonymous with any
product whose quality, effectiveness and
desirability is seen by the client to be kept up
regardless of how regularly the item is bought.
The reason for branding is to expand deals by
expanding the profile and desirability of the
item in connection to aggressive items. A related
advantage is that the producer may feel ready to
build the cost of the item.
3Brand qualities-
- Able to be protected under trademark law
- Easy to pronounce
- Easy to recognize
- Easy to translate into all languages in the
markets where the brand will be used - Attract attention
- Suggest product benefit
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5Brand management companies
- They provide vast range of ideas and campaign to
tailor and execute programs suited to specific
business goals.
6Brand management services
- Budget and paper work
- Strategic Brand Planning
- Marketing sponsership Execution
7Budget and paper work
- It includes all legal documents and payment
regarding details.
8Strategic Brand Planning
- Strategic Consulting
- Business Advise
- Outdoor marketing plan
- Internet Strategy
- Social Media Strategy
9Marketing sponsership Execution
- It includes all details about management and
marketing team and covers all kind of
advertisement areas like online advertisement,
social media advertisement, campaigns, programs
etc.
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