Re

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Re Cycling the MoneyThe economic benefit of
cycle tourism

• Richard Weston Institute of Transport Tourism
• Presentation to VisTrav workshop on cycle tourism
• Brockenhurst 17th November 2009

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The Issues

• The question remains why invest in cycle
  trails?
• The Triple Bottom Line
• Economics, People and Environment
• Three approaches prevail
• CVM Overall assessment of value
• Business Development Studies on Trails economic
  rent and business attitudes
• Most work relates to user spending in local
  economies direct spend

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Estimating Economic Impact

• Two case studies
• - North East England based on work with Sustrans
  for One NorthEast
• http//www.sustrans.org.uk/assets/files/rmu/Econo
  mic20Impact20of20Cycle20Tourism20NE.pdf
• EuroVelo report for the European Parliament
  undertaken with Breda University
• http//www.europarl.europa.eu/activities/committe
  es/studies/download.do?languageenfile26868

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Case study 1

• Four tourist routes in North East England
• - Coast Castles
• - C2C
• - Pennine Cycleway
• - Hadrians Cycleway

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Direct spend an example

• Automatic counters continuous data (verified by
  manual counts)
• Tourism surveys capture data on social
  background, journey purpose, etc.
• Travel diary visitor spending, duration of trip,
  group composition, etc.
• The aim was to model visitor spending.

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Modelling the data

• Key variables
• Expenditure
• Duration
• Group size
• Income
• Trip characteristics
• Route
• Tourist (i.e. NE or Non-NE)

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Modelling the data

• Duration determined by
• Trip characteristics
• Route
• Expenditure determined by
• Group size
• Duration
• Income
• Tourist

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Case study 2

• EuroVelo
• European cycle route network
• Comprises twelve long-distance cycle routes
  (66,000km)
• Managed by the European Cyclists Federation

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Finding the data

• Search of the literature, reports and contact
  with cycling organisations
• Switzerland
• The Netherlands
• Germany
• Austria
• France
• United Kingdom

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Modelling the data (again)

• Cycle Holidays
• trips/km f(beds/km2)
• direct revs f( per trip)
• Cycle Day trips
• trips/km f(pop/km2)
• direct revs f( per trip)
• The data for LF-Routes in the Netherlands, and
  the Brandenburg and Pennine cycle routes were
  assessed to be relatively strong outliers
  (extreme values) and were not been used.

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Up or Down?
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Local multipliers

• Direct spend
• Indirect spend
• 1.4
• Induced spend
• 5
• Countryside vs. Town spending

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Who spends what?

• EuroVelo report
• Day visitors 16
• Holiday cyclists 353 per trip
• ( 353/6.6 days 53 per day)
• North East England
• Day visitors 10
• Holiday cyclists 42 per day