Review and Feedback

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• Review and Feedback

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Overview

• Tesco would like to use this opportunity of an
  Innovation day to brain storm ideas and to see
  how Tesco dotcom can engaged with the future of
  online shopping.
• The day was structured to have a brain storming
  session with customers, alongside creative types
  to help stimulate ideas. With the evening set
  aside for developers to come along and pick idea
  and develop them using new and emerging
  technologies.
• It is important for Tesco to stay ahead and
  remain at the for-front of innovation as the
  market leader in the online grocery sector.
• The developers at the event have been able to use
  the ideas that customers came up with and used
  them to create online applications, affiliates
  and widgets that could aid the future of online
  shopping for customers and for Tesco, as well as
  Tesco supporting the schemes through double click
  etc..

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Challenges Summary

• How to make the online shopping experience better
  than in store.
• How to help customers spend less on their weekly
  grocery shop.
• How to harness the potential of Mobile and
  emerging technologies such as smart phones,
  Internet TV, Set Top boxes etc.
• How to give customers inspiration for their
  weekly grocery shop.
• How to harness the power of social networking.
• How to help customers shop more quickly and
  easily.

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Concepts and Ideas

1. I wish I could add items to my shopping list by
   SMS.
2. Takeaway Dinner Party how to store a dinner
   party menu on a USB to share with friends.
3. Top Tips! discussion / review section and top
   tips for products and recipes.
4. I wish I could do my shopping on Facebook.
5. I want to be able to select popular items to be
   auto-added to my basket each time when I shop.

1. I wish I could add items to my shopping list by
   SMS.
2. Recipes and ingredients for people with food
   allergies.
3. I wish to take a photo of wine that I like and
   add to basket.
4. I wish the website knew whats missing in my
   kitchen and recommends me items that would save
   me money.
5. I wish you could have reminders e.g. your milk is
   out of date tomorrow.

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Open Forum Discussion
An open forum that allows everyone who attended
the Tjam event to discuss ideas further.

• Number of Discussions
• Number of Topics
• Number of members
• Number of posts per day.

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Blogging about TJam
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Daytime Agenda

• The Brainstorms (11am 4pm)
• 60-70 people will be invited to this event 32
  customers will be recruited and the remaining
  number will be made up of creative thinkers,
  Tesco staff and Tesco suppliers.
• The day will be facilitated by 6 agents from
  Happen and supported by 3 illustrators which will
  roam amongst the groups sketching the ideas as
  they occur.
• A rough outline of the agenda is as follows-
• 0900 1100 Briefing for Tesco staff /
  suppliers
• 1100 1120 Customer briefing
• 1120 1200 Set up as one team (Brief intro to
  welcome group, warm up exercise)
• 1200 1220 Split into 6 groups and outline
  challenges
• 1220 1430 Sparking (generation of ideas)
• 1430 1445 Selection of best ideas (by Tesco
  reps)
• 1445 1530 Develop selected sparks into
  concepts
• 1530 1600 Post original sparks, worked
  concepts on the wall, all vote for best idea

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Photos from TJam
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Evening Agenda

• The Developer event (7pm 9pm)
• About 150 developers will be invited to this
  event to learn about the API and review the ideas
  that were created during the day.
• A rough outline of the agenda is as follows-
• 1900 1910 Introduction, agenda and objectives
• 1910 1955 Review concepts in the market place
• 2000 2030 API masterclass using both
  Microsoft and non-Microsoft technologies
• 2030 2050 Discussions/ QA
• 2050 2100 Wrap up and close

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Benefits and Concerns

• More than 2 hours for the developer event.
• How to relax the catering rules so that you can
  drink / eat and review ideas.
• How to get more concepts written up.
• How to have more time for reviewing ideas.
• How to have a bigger and cooler room with
  windows.

• Motivated work-groups throughout the day.
• Seeing people laughing and smiling.
• Having over 800 ideas.
• Challenge owners were very encouraging / knew
  their staff.
• Customers / hosts / friends all became one team.