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Vision 2020

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An effective quality and logistics management system. New approaches to the plant improvement scheme. Identify outstanding and unique terroirs ... – PowerPoint PPT presentation

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Title: Vision 2020


1
Vision 2020
  • A formal representative structure for the South
    African Wine Industry

2
Todays Agenda
  • Presentation
  • The need for a formal representative industry
    structure
  • Goals of an industry structure
  • The proposed structure
  • Governing principles
  • Operational aspects
  • Discussion
  • Decision

3
The Need for A Formal Representative Structure
for the SA Wine Industry
  • Vision 2020 strategic recommendations
  • An effective worker and farm worker community
    representation system
  • Well integrated and strategically oriented social
    responsibility, economic empowerment and
    affirmative action programmes
  • A human resource development strategy
  • A broader industry research and technology
    transfer capability

4
The Need for A Formal Representative Structure
for the SA Wine Industry
  • An industry marketing research capability
  • A marketing capability (focusing on generic
    aspects)
  • An effective industry business intelligence and
    information service
  • An effective quality and logistics management
    system
  • New approaches to the plant improvement scheme
  • Identify outstanding and unique terroirs

5
Goals of an Industry Structure
To accept responsibility and accountability for
the definition and successful achievement of the
industrys vision refer VISION 2020
  • Formulate and drive the strategic direction of
    the industry
  • Provide a forum for strategic debate
  • Coordinate political/social/economic/technological
    activities in the industry on a macro level
  • Accept responsibility for generic marketing
    technical research human resource development
    industry intelligence and social responsibility
    in the industry
  • It will be the mouthpiece of the industry
  • Provide opportunities for dialogue amongst
    stakeholders

6
The Structure Principles
Direct wine grape growers/ wineries S
takeholders wholesale merchants
labour Indirect government NGOs
trade and industry health
bodies financial institutions research
institutions educational institutions SA
WIT retailers etc
7
The Structure Principles
marketing technical
research Processes human resource
development intelligence
social and economic empowerment
8
The Proposed Structure
Wine Grape Growers / Wineries
Wholesale Merchants
Labour
BOARD
CHIEF EXECUTIVE OFFICER
CEOs OFFICE
Human Resource Development Unit
Social and Economic Empowerment Unit
Technical Research Unit
Industry Intelligence Unit
Marketing Unit
9
Roles and Responsibilities
  • Board
  • Directors represent the interests of the wine
    industry.
  • Directors are all equal with one vote each.
    Chairperson has casting vote.
  • Funding of the Board and CEOs office carried by
    three groups on equal basis. Labour exempted for
    the first 10 years.

10
Roles and Responsibilities
  • Chief Executive Officer
  • CEO attends Board meetings.
  • The five business units report to CEO, as well as
    his own office.

11
Roles and Responsibilities
  • Marketing Unit
  • Domestic and international generic marketing
  • Establish an effective quality and logistics
    management system develop Brand South Africa
  • Wine tourism
  • Functions currently performed by Wine
    Foundation Cape Wine Academy WOSA Brandy
    Foundation and Wine and Spirit Educational Trust

12
Roles and Responsibilities
  • Human Resource Development Unit
  • Institute a human resource development strategy
    which will ensure that the backlogs which exist
    in terms of international standards are addressed
    in the long and short term

13
Roles and Responsibilities
  • Technical Research Unit
  • Research and Development training and
    technology transfer
  • Broadening the industrys research capabilities
  • Identify and characterise outstanding and unique
    terroirs
  • Consider new approaches to the plant improvement
    scheme

14
Roles and Responsibilities
  • Industry Intelligence Unit
  • Develop a central marketing research capability
  • Develop an effective business intelligence and
    information transfer service refer SAWIS and
    VINPRO(SA)
  • Provide a central information and knowledge base

15
Roles and Responsibilities
  • Social and Economic Empowerment Unit
  • Develop an effective worker and farm worker
    community representation system
  • Implement well integrated and strategically
    oriented social responsibility and affirmative
    action programmes
  • Environment/Ecology
  • Economic empowerment
  • Social empowerment
  • Social welfare

16
Governing Principles
  • A section 21 company
  • Stakeholders other than the three direct groups
    are involved at Business Unit level
  • Stakeholders are free to join
  • Each Business Unit has its own Advisory Council
  • Board appoints an Executive Committee to support
    CEO
  • Regular industry conferences will be arranged
  • This company needs to be recognised by Government
    and both direct and indirect stakeholder groups

17
Operational Aspects
Name South African Wine and Brandy Company
Offices CEO/Board decide (neutral location)
Job descriptions
Cost of structure R1m R1.5m per year
Funding of Business Units
Implementation Plan
  1. Appoint facilitators one per grouping 21
    February
  2. Nominate representatives from each group End
    May
  3. Appoint Board, Executive Committee and CEO June
    2002
  4. CEO and Executive Committee responsible for
    roll-out of this structure
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