Ethics and Money

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Ethics and Money
October 6th, 2004
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Table of Contents
1. Ethics and Sport
2. Wimbledon
3. Financial Situation
4. Relationship between Ethics Money
5. Questions to think about...
6. QA
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Ethics and Sport
Definition of Ethics

• Relating to what is good or bad, having to do
  with moral duty and obligation. (Moral is
  defined as relating to principles of right and
  wrong.)
• Ethics is not about being better than someone
  else its about being the best we can be.

Ethics in Sport

• System of values that construct a framework,
  leading people involved in sports, to behave and
  act with integrity, fidelity to the game and
  great sense of responsibility, according to what
  is right and wrong.

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Wimbledon
1868
1877
1884
1993
1968
1875
1922

• Moving of the club (Church Road)

• Lawn Tennis played for first time

• Introduction LT Plan

• First Ladies Singles

• Foundation of the AECC (Worple Road)

• Championships made open
• Prize Money introduced

• Retitling of the club as AECLC
• First Men Singles

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Financial Development
1913
1920
1922
1993
1934

• The Championships are promoted managed by AELTC

• Interlocking of finances between Club, LTA and
  Ground company

• Revised agreement

• Championship Mixed
• LTA receives of gate receipts

• Creation of AELTG Ltd.
• Investments through issue of debentures

• Creation of AELTC Ltd.Commercial Exploitation
  Trademarks

Sharing of surplus between Club LTA
All (major) surplus to LTA
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Financial Situation
Debentures
I N V E S T E M E N T S
Merchandising
AELTG Ltd.
AELTC Ltd.
Sponsorship
T E N N I S
Surplus
Events
LTA
AELTC
LTA Membership
Staff Administrators
Club expenses
C O M M U N I T Y
MUSEUM
Championship Operating expenses
Running expenses
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Financial Situation
Debentures
I N V E S T M E N T S
AELTG Ltd.
Surplus
T E N N I S
LTA
AELTC
C O M M U N I T Y
MUSEUM
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Relationship between Ethics Money
The Wimbledon Championships are associated with
ethically sound principles and values. Much of
the revenue generated from the event benefits
charities, the community and tennis in general.
However, a distinction can be made between the
Wimbledon Championships and the committee of the
AELTC, whose approach to ethics (and money) is
often deficient.
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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Ticketing
Systems
Wet Weather Policy

• A full refund of the tickets face value will be
  payable to the original purchaser if there is
  less than one hours play because of rain on the
  court for which tickets have been bought
• A half refund of the tickets face value will be
  payable if there is more than one hours play,
  but less than two hours play
• A full refund for ground tickets, except those
  purchased after 5pm at the turnstiles, if there
  is less than one hours play on any of Courts
  2-19 inclusive

Anti-tout measures
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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Environment
Environmental Objectives

• Monitor and control the environmental effects of
  its operational activities
• Ensure key staff undergo training to maintain and
  improve qualifications
• Implement a continuous process of improvement
• Be responsive to the environmental concerns of
  the local community, Club members, visitors
  (players, spectators, media), staff and suppliers

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Disabled persons
Wheelchair and Deaf Tennis
Access for disabled persons

• Centre Court has
• 100 seats are special design for wheelchair
  users, and,
• 200 seats are reserved for an able-bodied
  companion
• Other facilities (specially designed for disabled
  people)
• Toilets
• Catering
• Parking
• Electrical scooters rent area

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Access to the public
General Information

• Attendance (2003) 500,000
• Surplus (2003) 37,000,000 approximately (17
  venue)
• Centre Court has 13,810 seats (15,000 in 2006)

Less Members means more access for the common
spectators

• Centre and No.1 Court 500 tickets
• No.2 Court 500 tickets

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Relationship with the political community

• Police Local Authorities (London Borough of
  Merton)
• Traffic queuing problems
• Health Safety during The Championschip
• Long Term Plan for improving the quality
• For players, spectators, media, officials
• But also for neighbours
• So, Wimbledon
• Shows respect for local authorities tries to
  collaborate with them
• Puts first the needs of the of spectators,
  neighbours, players, media over the money that
  the event could earn carrying out these different
  activities

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Social development Community relationship
Museum Education Programme

• Primary Education Programme
• Playing for Success Study Support Center
• Secondary School Programme

Charity

• Re-sale of used balls
• Re-sale of flowers and plants
• Re-sale of tickets
• Coin Tossing Ceremonies

Contributions to the local community

• Main sponsor village Fair
• Resurfacing grass courts in Wimbledon Park

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Tennis development

• Major part of the profits generated from the
  Championship are transferred to the LTA
• Are invested back in the
• British tennis development (better players)
• E.g. Mini tennis, kidszone, road to Wimbledon
• Promotion of equality in tennis (more players)
• E.g. Everyone for tennis, Racial Equality
  Programme
• Although
• Are there any significant results in the
  evolution of tennis ?
• If not, why ?

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Tennis Development Con't
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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Wild Cards

• Players without sufficient world ranking invited
  at discretion of the committee
• usually because of past performance at
  Wimbledon or to increase British interest
  (Wimbledon Website)
• The aim is to promote British tennis
• 83 of gentlemen singles wild cards (1977-2002)
  awarded to native players

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Exclusivity/Membership

• The AELTC is a private club (375 full members
  honorary, 100 temporary members)
• Official reason not to cut down the allocation
  of tickets to the public
• But
• Very elitist and old fashioned club, holding on
  to the traditions
• No non-white members
• Artistocracy and Royalty strong involved
• No accountability is to be given

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Relationship between Ethics Money
Relationship with the political community
Exclusivity/Membership
Access to the public
Positive Aspects
Negative Aspects
Gender
Wild Cards
Ticketing
Tennis development
Environment
Social development Community relationship
Disabled persons
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Gender
Sexual discrimination within sports does not
have any better rationale than sexual
discrimination in any other fields of our
lives. Tannsjo, T Against Gender Discrimination
in Sports (2000)

• Wimbledon Prizes not equal
• Gentleman Champion 602,500
• Ladies Champion 560,500
• Only two women in the AELTC Management Committee
• Other examples
• First ball girls appeared in 1977
• First lady umpiring a final was in 1984

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Questions to think about...

• Should Wimbledon give more access to the public
  by giving discounted/free tickets to
• people with low economic resources?
• Is Wimbledon acting fairly in relation to the
  local community, or does it focus on
• certain groups?
• Should Wimbledon improve its approach to gender
  participation, equal opportunities
• for foreign players and membership policy?
• Should the AELTC be breaking with
  tradition/convention and awarding
• Wimbledon Wild Cards to more non-British
  players?
• Should the AELTC be doing more to level the
  playing field for men and women (i.e.
• prizes, committee membership womens
  clothing)?
• Can commercialism and tradition coexist at
  Wimbledon?

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QA
Question?
References

• 2002 Wimbledon Compendium, Alan Little (2002)
• Wimbledon, Centre court of the game, Final
  Verdict, Max Robertson (1987)
• Sport and the British, A Modern History,
  Richard Holt (1989)
• Against Gender Discrimination in Sports,
  Tannsjo,T (2000)
• A justification for moderate patriotism in
  sport, Dixon, N (2000)
• LTA, British Tennis Market Report 2003, LTA
  (2003)
• Why Are Girls Leaving Tennis?, LTA (2003)
• www.lta.org.uk
• www.wimbledon.org
• www.sportengland.org
• www.cre.gov.uk/speqs
• www.usopen.org (US Open)
• www.ausopen.org (Australian Open)

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Group E
Bertoni, Jair Emanuel Fowler, David Goethals,
Tim Hollensen, Anne Zardok, Ophir
Thank you for your attention!