Speranta Terrei

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Figo Campaign

• Speranta Terrei
• Balti, Republic of Moldova

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Moldova

• Former Soviet Republic located between Romania
  and Ukraine with population of 3.7 million
• Romanian and Russian languages spoken widely
  official language Moldavian (Romanian)
• Per capita annual income of 1300 and poverty
  rate of 26
• 5000 tuberculosis cases detected annually
• MDR-TB estimated at 27.4 of all TB cases

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Speranta Terrei

• Started in 2004 and registered formally as NGO in
  Moldova in 2006
• Based in northern city of Balti, where TB case
  rate of 95 per 100000 is higher than national
  average of 87 per 100000
• Speranta Terrei translates as Hope of the Land
• Two principal purposes promote awareness of TB
  and enable TB patients to complete treatment
• Awarded the Tuberculosis Survival Prize 2008

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Before the Kickoff
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The Game Plan

• Selecting locations and age groups
• Engaging officials and authorities
• Staging the performance
• Publicizing campaign and linking to other events
• Involving media and sports
• Photographing the campaign
• Measuring results

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1. Locations and ages

• 6 cities and towns Balti, our home city, and
  Chisinau, the capital city Orhei in central
  Moldova Ungheni in western Moldova and Glodeni
  and Edenet in northern Moldova
• Urban center and villages around cities and towns
• Kindergarten (ages 5-7) primary school (ages
  6-11) secondary school (ages 12-16) and college
  (ages 16-18)
• Schools teaching in Romanian, Russian, English
  and French

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2. Officials and authorities

• Mayoralty of Balti advertising space
  auditorium banner installation and launch press
  conference
• School directors student volunteer theatre
  troupes performance during school day
• NTP TB public awareness campaign materials
• WHO launch and press conference comics
  postcards expenses for pilot campaign

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3. The performance

• Figo comics story script appropriate for
  languages and age groups
• Costumed theatre troupes for each city or town
• Coordinator at each location for arrangements
• Interaction with student audience

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Rehearsal
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The Match
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4. Publicity

• Banners and billboards
• Campaign launch
• National TB public awareness campaigns
• Colorful comics are their own publicity

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Along Str. Stefan Cel Mare

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5. Media and sports

• Press conference at launch reports on Figo
  campaign on local and national TV news and
  article in newspaper Golos Balti
• PSA and animated film on Balti TV
• Football club Locomotiv Balti
• Competition on childrens TV program Ladita
  Magica with target audience of 7-12 year olds

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6. Photographs

• Represent different locations and ages
• Capture students reactions and interaction with
  theatre troupe

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Defeat of the TB Germs
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7. Results

• Questionnaires for ages 6-11, 12-16, and 12-18
• 5 questions with pictures administered before
  and after performance
• Repetition of messages with kindergarten students
  while throwing the ball
• Analyze results by location, age group, and
  overall

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Questionnaire
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Preliminary Results

• Number of schools 45
• Number of performances 76 (100)
• Number of students 2300 (3000)
• Increase in knowledge before performance 7 of
  questionnaires with 5 correct answers after
  performance 43 of questionnaires with 5 correct
  answers
• Reactions of different age groups

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Hurrah for Figo
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Contact

• Dr. Feodora Rodiucova Ms. Asma K. Henry
• President Vice President
• Speranta Terrei Speranta Terrei
• rodiucova_at_gmail.com asma.henry_at_earthlink.net
• Photo credit WHO/A. Preakin