Bromleys Real Nappy Campaign

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Bromleys Real Nappy Campaign

• Welcome!

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Background

• Long running campaign (10 years )
• Sample nappies and advice
• Talks, demonstrations, promotions
• Real Nappy Agents
• 2002/03 30 Reward Scheme
• 2004/5 WRAP funding
• Health Professionals Demonstration Packs
• 2005/6 Free Trial Packs

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Sample Nappies

• Good range of different nappy types
• Small sizes (cute factor!) but some second size
• Bright colours and patterns
• Update regularly

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Talks Demonstrations

• Identify appropriate events
• Ante-natal best
• Post-natal / Toddler groups
• Show sample nappies
• Engage any current users/ group leaders
• Good promotional material
• Leaflets/ Posters / Nomadic boards

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Promotion

• Strong branding
• Many different formats
• Targeted and broad brush
• Clothie Coffee Mornings

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Real Nappy Agents

• Local experts
• Work in partnership
• Promotes local business
• Local support for residents
• Good after-sales service
• Include on promotional leaflets

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Reward Scheme

• Not an incentive!
• Many different schemes across UK
• Needs to be admin light
• Needs to make sense financially
• Proof of purchase and use
• Maintain database statistics/analysis/cost
  and waste savings

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Health Professionals

• Vital to engage with health professionals
• This can take time!
• Demonstration pack
• Video, samples, information folder
• Training vital
• Keep them informed

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Trial Packs

• Try-before-you buy
• Cost must be realistic
• Not handed out ad-hoc
• Follow up with questionnaire

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The Future

• On-ward use at local hospital KEY!
• But laundry has to be local or costs arent
  viable
• Investigating not-for profit laundry service at
  Council site
• Carry on with rewards, trial packs and promotion

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Thank you!