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Positive Deviance Program
This is a field level learning exercise with
the Objective of eradicating malnourishment among
local children Strategy of involving of
mothers, Participation and contribution of
community, Capacity building of the community
regarding child care, Behavioral change of the
mothers through good practices, Convergence of
other stake holders like PRI, Health Dept.
Center of activities Village Level Anganwadi
Centers (AWCs)
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Activities Undertaken
Program launched in the month of January 2002
with the following steps -Selection of
Anganwadi Centers (AWCs) based upon surveys of
the number of children with Grade 2, 3, and 4
malnutrition (G234) at the centers. -Initially 8
AWCs were selected. PD program later expanded to
22 centers in Berhampore. -Training for
Anganwadi Workers (AWWs) and the ICDS Supervisors.
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Activities Undertaken, cont
-Village Health Committee (VHC) formed in all
the centers. -Sensitization of the local
community and orientation of VHC members. -Malnou
rished children selected for NCCS . -Mothers
meeting and (PDI) home visit carried
out. -Community meeting by VHC members before
starting NCCS Monitoring format at the AWC level
and project level have been developed and
introduced .
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Status of Families Whose Children Participate in
Local ICDS Program
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Status of Families Whose Children Participate in
Local ICDS Program , cont
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Status of Families Whose Children Participate in
Local ICDS Program, cont
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Impact-2
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Impact -1
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Impact -3
-During the months of August, September and
October 2003 the program was unable to provide
rice and dal to the mothers. The mothers
demonstrated commitment to the program by
donating these foods during this period. -Two
centers became Living Universities -The newly
elected PRI bodies and the Health functionaries
have been oriented
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Impact 3, cont
-Surrounding communities have been requesting
that Positive Deviance (PD) activities be
implemented in other AWCs. -There has been an
increase in awareness of child care
practices. -The ICDS functionaries and the CINI
functionaries have became a PD team for its
success.
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Impact-4 Impact on overall ICDS program
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Impact-5 Impact on overall ICDS program
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Difficulties
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Difficulties
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Future Plans
-The VHCs (Village Health Committees) and
Panchayat functionaries are to be re-exposed to
the PD approach -The Berhampore Ministry of
Health was contacted to assure that assuring
health check-up of those children who are
remaining in grade-II and Grade-III for long
period. -The District Magistrate,Murshidabad has
taken steps for the solution of Fuel issues
which is to be materialized. -Quiz competition
among the mothers,VHC members, AWWs to be
organized for their motivation and evaluation
of the program -More centers to be taken to the
status of living university.
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