Welcome to Research Methods

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Welcome to Research Methods

• LDSP 389
• Dr. Crystal Hoyt

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(No Transcript)
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Culture of Honor

• Crime Statistics for Northern and Southern United
  States
• More homicides in the South
• Southern and Northern States Comparable in
  Crime-Related Homicides
• More Argument-Related Homicides in Southern
  States (honor, face issues)
• Due to historical events, Southerners developed
  "culture of honor
• Insults diminish a man's reputation and he tries
  to restore his status by aggressive or violent
  behavior.

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Non-Experimental Evidence

• Archival Research The Analysis of Laws
• Less restrictive gun control laws in the south
  and west
  
• Less restrictive self-defense laws in the south
  and west
• Fewer laws for mandatory arrest for domestic or
  child abuse in the south
  
• Corporal punishment in schools banned less in the
  South
• Attitudes Toward Violence
• Southerners and Northerners endorse violence in
  general at the same level
• But Southerners endorse defending family and
  property and corporal punishment more than
  Northerners

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Experimental Evidence

• Experiments
• U of M students who grew up in the North or
  South.
• Insulted by a confederate
• Bumped into the participant and called him an
  "ahole.
• Compared with northerners, southerners were
• (a) more likely to think their masculine
  reputation was threatened
• (b) more upset (as shown by a rise in cortisol
  levels)
• (c) more physiologically primed for aggression
  (as shown by a rise in testosterone levels)
• (d) more cognitively primed for aggression
• (e) more likely to engage in aggressive and
  dominant behavior.

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Split Brain Research

• How does the brain affect behavior?
• What is each area of the brain responsible for?
• Each hemisphere
• Split brain patients
• Corpus callosum

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Split Brain Research
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KEY
RING

• What did you see?
• Normals KEYRING
• Split brains RING
• Reach out with your left hand and touch the
  object that was projected on the screen
• Touch KEY
• Name the object you touched RING".

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Split Brain Research

• If an image is projected to the right visual
  field (i.e., to the left hemisphere) patients can
  describe what they see.
• LEFT BRAIN VERBAL
• But when the same image is displayed in the left
  visual field (i.e., to the right hemisphere), the
  patient cannot describe what they see.
• But if the patient is asked to point to an object
  similar to the object being projected, they do so
  with ease.
• RIGHT BRAIN NONVERBAL

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Stroop Interference Effect

• Well-learned habits often interfere with the
  production of competing responses
• Like moving to a culture that nods heads up and
  down to mean no and moves head side to side to
  mean yes.
• Stroop used the fact that reading is such a
  well-learned behavior to demonstrate this

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Colors

• RED
• GREEN
• BLUE
• PURPLE
• BROWN

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1. 9. 17.
2. 10. 18.
3. 11. 19.
4. 12. 20.
5. 13.
6. 14.
7. 15.
8. 16.
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1. RED 9. BLUE 17. GREEN
2. PURPLE 10. RED 18. PURPLE
3. GREEN 11. BLUE 19. BLUE
4. BLUE 12. PURPLE 20. RED
5. BROWN 13. BROWN
6. GREEN 14. RED
7. PURPLE 15. GREEN
8. BROWN 16. BROWN