Florida Commuter Choice

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Florida Commuter Choice

• Travel Choices Awards

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Marketing Excellence Award

• The Marketing Excellence Award recognizes
  excellence in Florida public transportation-relate
  d marketing implemented within the past two
  years, including, but not limited to
• Advertising Campaigns
• Electronic Media
• Special Events

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And the Winner is

• Bay Area Commuter Services
• for the
• Way to Go television commercials
• Project consisted of the writing, casting,
  production and airing of three 30-second
  television commercials.
• Target audience Generation X and Y (age 18-35)
  employees.
• Total cost 111,731,
• 11,655 for production
• 100,076 for air-time

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Leadership Award

• Given to honor a Florida individual who has made
  outstanding contributions to the public
  transportation industry.

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And the Winner is

• Jesus Guerra with the South Florida Vanpool
  Program
• Developed implemented an aggressive 225,000
  marketing campaign
• 4 billboards along I-95 and US-1
• Heavy saturation of 30-second radio commercials
  on 4 major stations in English Spanish
• Print advertisements in local Business journals
  newspapers
• Wrapping of 4 demonstration vans
• Development of an array of marketing materials
• Resulted in 2 dozen new vanpools serving an
  estimated 200 persons daily

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Innovative Program Award

• Given to a Florida Public transportation system,
  commuter assistance program, transportation
  management organization, or other Florida entity
  that has designed and implemented specific public
  transportation-related programs that demonstrate
  innovate concepts or effective problem-solving
  techniques.
• Program should be of proven value and adaptable
  for use by others.

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And the Winner is

• Pinellas Suncoast Transit Authority
• Suncoast Beach TrolleySM
• for its
• Suncoast Beach Trolley Extension
• 2 new PSTA routes were integrated into one
  trolley route to allow seamless travel on nearly
  all Pinellas County beaches from Pass-A-Grill
  to Clearwater Beach to Downtown Clearwater

• Aggressive marketing campaign on trolley services
  coincided with the integration
• Eliminates time-consuming, cumbersome transfers
• Saves money by eliminating mileage of terminated
  route by reducing printing costs (less
  schedules to print)

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Florida Commuter Choice Certificate Program

• Graduating Class of 2005

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Congratulations!

• Georgena Bennett
• South Florida Commuter Services
• Ciara Elend
• Bay Area Commuter Services
• Deborah Freed
• UNC Chapel Hill
• Cindy McGeough
• Bay Area Commuter Services

• Sheila Martin
• Bay Area Commuter Services
• Diane Poitras
• Florida Department of Transportation
• Natalie Rush
• City of Sarasota