DOTEPA Public Education Initiative

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DOT/EPA Public Education Initiative
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Stakeholder Requests

• Stakeholders want federal support for public
  information on the link between congestion and
  air quality

• Examples
• National stakeholder meetings
• TRB
• CAAAC
• STAPPA/ALAPCO
• NARC report
• Personal and Public Strategies for Improving Air
  Quality A Public Education Campaign
• NGA report
• Integrating Transportation and Clean Air Planning

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NGA Recommendation
. . . transportation changes that result in
significantly cleaner air cannot be implemented
without strong public support. Integrating
Transportation and Clean Air Planning, NGA
Report, February, 1997.
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Program Goals

• Short Term - To raise awareness of
• connection between travel choices and air quality
• range of choices and their impact on quality of
  life
• Long Term (5 years) - To encourage
• environmentally beneficial transportation choices
• informed life-work decisions
• greater investment in transportation and air
  quality improvements

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Program Design

• Community-Based
• seeds new efforts through limited , technical
  assistance, and tools
• National Transportation/Air Quality Coalition
• links existing programs/network
• National messages support local calls to action
• creates consistent, effective messages to raise
  awareness

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One Community Success Story

• New York
• McDonalds tray liners in 200 - 300 restaurants
• Times Square electronic message
• NY Post full page ad
• NY Mets Yankees - score board electronic
  message
• Ford Motor Co., Exxon, Mobile, ESPN, and Reebok
• bus shelters (200)
• billboards rotating messages in all boroughs
• Deegan Expressway 24 hour electronic message

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One Community Success Story
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2nd Community Success Story

• Orlando, Florida
• Hand-painted bus - LYNX
• 187,599 in paid advertising
• Spanish translation of PSAs

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New York Citys It All Adds Up To Cleaner Air
meshed very well with our ongoing commitment to
raise public awareness of transportation choices
and air quality issues. Charles Ukegbu NYC DOT
The federal partners and their consultants
provided great information and materials, which
the local partners were then able to personalize
and use for their programs. Jennifer
Stults LYNX
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Air Time - Success Stories
Television PSAs

• Dayton, OH
• Lexington, KY
• Louisville, KY
• Milwaukee/Madison, WI
• New York, NY
• NW Indiana (3 counties)

• Orlando, FL
• Philadelphia, PA
• Phoenix, AZ
• Portland, OR
• Sacramento, CA
• South Florida (3 counties)

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Air Time - Success Stories
Radio PSAs

• Dayton, OH
• Lexington, KY
• Louisville, KY
• Milwaukee/Madison, WI
• New York, NY
• NW Indiana (3 counties)
• Washington, DC

• Orlando, FL
• Philadelphia, PA
• Phoenix, AZ
• Portland, OR
• Sacramento, CA
• South Florida (3 counties)

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Partnering - Success Stories

• Results from leveraging resources
• 14 Demo Communities 290 partners
• 25K per Demo Community 3,008,889
• Television PSAs 48.7 million impressions
• It All Adds Up visibility at 55 forums around
  the nation

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Community Partnerships

• Leverage our resources
• Develop additional tools
• Phoenix translated radio scripts into Spanish
• Dover, Delaware pilot developed tray liner
• NY partners refined maintenance print ad
• Allow us access to credible local leaders
• Extend our national network
• Provide message consistency

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Alliance for Clean Air Transportation (ACAT)

• Partnership of federal agencies, national health,
  transportation environmental organizations and
  industry
• 20 committed organizations
• Link between the Alliance and Demonstration
  Communities
• Leadership role in 2nd generation messages
• Commuter Choice campaign

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ACAT Success

• Increased buy-in/support from members
• Non Federal partners have established CAT, Inc.,
  a non-profit organization with fund raising
  capabilities
• CAT, Inc. has received support on Commuter Choice
  from
• AASHTO - solicitation letter
• Maryland DOT - 1 M /Illinois DOT - 250K
• Other state DOTs have expressed interest in
  funding
• NASTO resolution

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Future of It All Adds Up

• Assess past experience to build on strengths
• ACAT recruitment
• Community partnership program
• Continue ACAT Community support through
• Interagency Agreement(s)
• New marketing contract
• Moderate federal support
• Pursue additional federal, state and local
  partners (energy, health, and land use)

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Future of It All Adds Up

• Create new national messages and products
• Clean and green cars
• Expand maintenance
• Widely disseminate national messages and products
• Drive-time radio
• Ad Council opportunities

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New Products and Programs

• The First Five Years report
• Marketing Kit
• Updated Resource Toolkit
• Customizable evaluation tools
• Community partnership program
• italladdsup.gov and Exchange

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italladdsup.gov
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It All Adds Up Exchange