Public Relations

1
Public Relations
Paul Bettge CHAIRMAN
2
HOW DO ELIGIBLE CATHOLIC MEN FIND OUT ABOUT THE
GREAT WORKS OF THE KNIGHTS OF COLUMBUS?
Public Relations
3
Public Relations Tools
WHAT ARE SOME OF THE TOOLS FOR PR?

• FOR THE MEMBERSHIP
• NEWSLETTERS Council and Assembly
• WEBSITES Supreme and State
• www.kofc.org www.tkofc.org
• PUBLICATIONS Supreme
• Columbia Magazine
• Knightline
• PR Bulletin
• Father Michael J. McGivney Guild
• District Deputy Reminder
• Membership Campaign PR Tool Kit see next page

4
Public Relations Tools
NEW
WHAT ARE SOME OF THE TOOLS FOR PR?

• MEMBERSHIP CAMPAIGN PR TOOL KIT (from Supreme)
• State Deputy Membership Campaign Announcement
• 2. State Deputy Membership Campaign Sample
  Remarks for members.
• 3. State Deputy Membership Campaign Sample
  Remarks for non-members.
• 4. PR ideas for promoting membership efforts
• 5. Sample press releases.
• 6. Sample Family of the Week Proclamation
• 7. Sample Columbus Day Proclamation
• 8. Sample radio PSAs (public service
  announcements)

5
Public Relations Tools
WHAT ARE SOME OF THE TOOLS FOR PR?

• PUBLICATIONS State
• Texas Knight
• Published Mailed October and March
• Target All Members
• Front Line Focus
• Published Mailed September, December, March,
  and June
• Target GKs, FSs, DDs, Diocesan Deputies and
  ADDs
• District Deputy Newsletter
• Published Mailed Jul, Aug, Oct, Nov, Jan,
  Feb, Apr, and May
• Target DDs, Diocesan Deputies and ADDs
• District Deputy Finish Line
• Target DDs and GKs Published every month
  (electronically)

See next page for submission DEADLINES
6
Texas Knight

• The Texas Knight is the Official Journal of the
  Knights of Columbus of Texas. It is published by
  the Texas State Council. Every Council is asked
  to share the Good News of the Knights of Columbus
  with our Brother Knights. We need your articles.
  Please send pictures and articles about
  fund-raising, youth, recruitment, charity,
  fraternal, spiritual and all activities that
  would be of interest to our Brother Knights in
  Texas. We publish everything we can so if you do
  not see it in the current issue, look for it in
  the next issue.
• Submission DEADLINE
• October Issue September 21, 2007
• March Issue February 29, 2008

7
Public Relations Tools
WHAT ARE SOME OF THE TOOLS FOR PR?

• FOR THE GENERAL PUBLIC
• PRESS RELEASES Local Newspapers
• CABLE TV Local Channels
• RADIO Local Channels
• PARISH BULLETINS
• WORD OF MOUTH

8
Public Relations Awards
1. Best Council and Best Assembly Newsletter

• Council must be in good standing with State and
  Supreme Councils
• Supreme and State Per Capita must be paid.
• Newsletter must be posted on the www.tkofc.org
  website at the council/assembly webpage.
• Enter by sending an email to PR Chairman Paul
  Bettge at Paul.Bettge_at_tkofc.org
• Include Council Number and the month of the
  newsletter being submitted for judging no form
  to fill out.
• Entries must be received by March 31, 2008.

9
Public Relations Awards
2. Best Media Event (for special event)

• Meet criteria for Council and Assembly Newsletter
  submissions.
• Include
• Newspaper coverage
• Radio coverage
• Television coverage

10
WEBSITE
tkofc.org Texas Knights of Columbus website

• Available to all Knights
• Free registration for all councils and assemblies
• Provides
• Up-to-date news on all levels (Supreme, State,
  Diocese, etc.).
• Space for posting of newsletters.
• Automatic email reminders to all registered
  members.
• Downloads of important Council and Assembly
  forms.
• Information about the Knights of Columbus.

11
CONTACT US
Paul Bettge, State Public Relations
Chairman paul. bettge_at_tkofc.org 979-297-2651 Rube
n Jimenez, State Webmaster ruben.jimenez_at_tkofc.org
972-964-0126