Key Strategies Achieving Mass Adoption through mobile VAS

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Key Strategies -Achieving Mass Adoption
through mobile VAS 
Vivek Chandok Vice President, Presales and
Portfolio CanvasM Technologies Limited
Vivek.chandok_at_canvasm.com 919810285173
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Bigger Picture..
1 high tele-density reflect 200 higher GDP
per capita
Untapped Market 602 M, growing per capita income
1100(2010)- 1770(2013)
Mobile spend to grow 1.4(2008) to 2.4 of GDP
GDP to Grow 7-9 in next few years
Clear correlation between increased in
tele-density to GDP
1.4 B population growth 1.4 yr.
Below Poverty Line 25
Mobile penetration 32
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Indian Consumer Driver of Mobile Revolution
Growing Middle Class Increasing affluence
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Mashlow need of Hierarchy
Mobile as a ENABLER TECHNLOGY
Need to Communicate - Mobile or Landline
Education and Jobs
Health and Medicine Services
Entertainment Songs, Games, Religious
Agricultural Information
Banking and Money Transfers
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Fundamental needs do not change
..But needs to be full filled .Any where,
Anytime ON DEMAND .INSTANTLY
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Mobile Services ......Are MORE affordable
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Paradigm Shift - ARPU to ARFUTM
Avg Rev Frm Usr
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HOLY GRAIL
KYC Norms
RBI Regulations
TRAI
INFORMATION BROADCAST
CONTENT
MMA
SERVICE PROVIDERS
NETWORK INFRASTRUCTURE
DoT
DEVICES
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Key Strategies
unique products, unique services, unique
technologies NEED DISCOVERY!
Focus
creating local entrepreneurs, treating the
community as the customer SEED TO TIP.. ALIGNING
INFRASTRUCTURE NEEDS!!
Localizing value creation
Enabling access to relevant content
Aggregation of hyper-local content Tapping into
local knowledge societies WIKIFY!
Unconventional partnering Co collaborate Co
educate
NGOs, FMCG, Self-Help groups, Government
Agencies OUT OF THE BOX!....ARFU FOCUS
DEVICES ROBUST REGULATORY FRAMEWORK
RE-USE DEVICES READY TO USE DEVICES ENABLE NEW
BUISNESS MODELS
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Co-Educate CoCollaborate For Mobile Revolution
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Role of Mobile in consumer lifestyle .
Demo
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Thank You